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Behavioural Insights Projects

Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.

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Bi Knowledge Hub

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This website, as well as any data and map included herein, are without prejudice to the status of or sovereignty over any territory, to the delimitation of international frontiers and boundaries and to the name of any territory, city or area.
BI Project

Using protection motivation theory in the design of nudges to improve online security behavior

🇸🇪 Sweden

Online experiment to explore the effect of notifications on security behaviour. Both increased secure behavior – but the coping message significantly more so. The coping message was also as effective as both messages combined, but not so the threat appeal. Risk attitudes, age and country had a significant effect on behavior.

Institution: European Commission

Team: JRC Competence Centre on Behavioural Insights

Consumer policyJustice and SafetyTechnology
BI Project

Can interventions in supermarkets reduce household food waste? A randomised controlled trial of…

🇸🇪 Sweden

The study was conducted in collaboration with eight supermarkets from two of the largest Swedish supermarket chains. The stores provided the natural environment in which to conduct an experiment using real shoppers and real purchases, without shoppers being aware of the study. Four different interventions (different price displays) were designed, based on insights from behavioural science. These signs were tested in a randomised controlled study for two common and perishable vegetables –…
Sustainable Consumption