Case Study
Promoting Compliance through Effective Communication: An Application of the Framing Effect in the…

INDECOPI, the agency of competition in Peru, has created a specialized unit called “Effective Compliance Team”, which incorporates behavioral insights (framing effect) in their communication with other government institutions. Through this innovation, the government has a cost-effective tool to incentivize compliance, ensure the understanding of other institutions about bureaucratic barriers to competition, and benefit economic agents in the market and overall, the citizens of Peru.