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The Service Design Playbook

This resource describes a comprehensive method for the BC Public Service (BCPS) to design services for British Columbians, although it is also applicable to other governments.
The Playbook is intended to help ensure public service designers have the necessary tools and corporate support to make change.
It includes an overview of service design, a discussion of when and how to use it, as well as detailed guidance and tools for the various methods used in service design. The methods are organised according to the publisher's model: Alignment, Discovery, Opportunity, Prototype & Test, Roadmap, and Implement.
The resource also compares service design with other public service approaches, like behavioural insights, lean, etc.
The appendix includes research planning templates, template partnership agreements for service design projects, and sample matrices for evaluating opportunities.

Basic BASIC:
Allows reuse

Designing for Behaviour Change Toolkit

This toolkit outlines Bridgeable’s approach to harnessing behavioural economics (BE) to design better products and services that nudge user behaviour. It combines a service design approach with a BE approach, with the caveat that BE helps identify and tweak pivotal moments of decision making but not overall user experience or strategies.
The toolkit includes an overview of BE as well as an ideation and testing framework incorporating BE principles to move from a current state to an idea future state. A basic knowledge of service design is helpful for approaching this toolkit.

Champion CHAMPION:
Can be remixed

The Social Design Methods Menu

The toolkit provides an approach and methods those looking for a new way to tackle social and policy issues by making services more valuable to customers and users, easier to use, with fewer resources wasted on implementing the right ideas in the wrong way (or on the wrong ideas entirely).
This approach involves spending time understanding people’s experiences and resources on their own terms, taking methodical steps to analyse and address these with their active participation, and pushing for more effective cross-team and cross-organisational working.
The included Social Design Methods Menu focuses on the difficult early phases when uncertainty is high. It provides background, modes, methods and "recipes" for different situations and contexts, but the publisher suggests that these be further adapted and configured based on your needs.
A basic understanding of service design is helpful for exploring this toolkit.

Atlassian Team Playbook

This online interactive playbook is intended for teams to work better together in order to get things done. It is organised into Health Monitor (checks and activities for building team health), individual plays (filterable standalone activities), and game plans (series of plays for common use cases). The playbook organises the materials by project, service, and leadership team type, provides detailed instructions on how to run the plays and offers downloads of materials. Since many plays are adapted versions of other tools, licensing varies. However, many are licensed for reuse and further adaptation.

Hero HERO:
Editable source files available

Web Experience Toolkit (WET)

A front-end framework for building websites that are accessible, usable, interoperable, mobile friendly and multilingual for the Government of Canada and beyond, the resource includes a collection of of flexible and themeable templates and reusable components and related guidance. Content is also available in French.

Publisher

Canada Government

Discipline or Practice

Digital transformation

Service Design

Features

Techniques

Tactics

Champion CHAMPION:
Can be remixed

Practical Service Blueprinting– The Guide

Guide to service blueprinting. The reader analyses their own interaction with service users. Through the tools of personas, scenarios, and the decomposition of a scenario into a blueprint of its elements, the reader can understand and improve their services from a Human-Centred design person

Discipline or Practice

Service Design

New Zealand Digital Service Design Standard

The purpose of the standard is to provide guidance for those in the New Zealand government or anyone who designs or provides government services regarding the provision of accessible, integrated, inclusive public services. It includes principles, rationale, information on how to meet the standard, related implementation guidance and resources, and a glossary.

Discipline or Practice

Service Design

Digital transformation

Features

Glossary

This is Service Design Doing – Method Library

This resource is a method library containing 54 method descriptions for using the key methods in service design. These methods include instructions, guidelines, and-tips-and tricks for activities within research, ideation, prototyping, and facilitation. This collection only contains building blocks. It doesn’t detail how to assemble them into a cohesive design process or how to plan or manage it. The associated (paid) book and curriculum offers this context.

Basic BASIC:
Allows reuse

Demand for Health Services: A Human-Centred Field Guide for Investigating and Responding to Challenges

This field guide introduces human-centred design as an approach to addressing challenges related to community demand for services (specifically immunization services, but it could be applied to others). This Field Guide exists to help investigate, understand and respond to challenges of demand. It draws on insights from behavioural science and employs human-centred methods to improve immunization outcomes. Includes a 170 page field manual, process map, and workbook with tools. Its process overview poster provides guidance on who to involve and expected time investment for each method in the process.

Digital Outreach Playbook

This playbook shares lessons the publisher has learned while working with vulnerable populations as they access digital services, with the aim of improving access and awareness to those services.
This playbook is for nonprofits, community-based organizations, and governments who serve people who are eligible for government safety-net and criminal justice services, people with low incomes, and people in contact with the justice system.
It includes guidance in the form of principles and best practices for digital outreach to vulnerable populations.

Publisher

Code for America

Discipline or Practice

Service Design

Digital transformation

Champion CHAMPION:
Can be remixed

Australia Digital Service Standard

The purpose of the standard is to provide guidance for those in the Australian government or anyone who designs or provides government digital services regarding the provision of simple, clear and fast services. It includes 13 criteria, rationale, information about meeting the standard, design principles, service design and delivery process, related training and guides, and a glossary.
The resource also includes downloadable posters.

Basic BASIC:
Allows reuse

A Rough Guide to the Shift Surrey Approach

The Shift Surrey guide provides an overview of Surrey's design approach to date, including a summary of projects and suggestions for building an internal community of practice inside government. At the end of the guide, there are several typical design tools, tips and tricks learned through Surrey's experience and suggestions for related design resources.

Hero HERO:
Editable source files available

Argentina Estándares de Servicios Digitales

Principles and guidance for developing digital services in Argentina and beyond. The resource is available in a Github repository and includes 9 principles, indicators, and standards for API's, website, mobile applications, and others.

Champion CHAMPION:
Can be remixed

Innovation Tools and Resources

Publisher

Discipline or Practice

Features

Venture Design Process

The Venture Design Process offers set of templates, tutorials, and templates for systematic execution of continuous design and delivery. It covers the phases: Personas, Problem Scenarios & Alternatives, Value Propositions, Assumptions & Experiments, Customer Discovery & Experiments, User Stories & Prototypes, Product & Promotion, as well as modules covering agile management and business model generation. The resource is targeted at private sector entrepreneurs and focuses on digital products and services, but its principles and methods can be adapted to the public sector context. Some of of the templates are available as Google documents which can be copied and used interactively.

Champion CHAMPION:
Can be remixed

Co-designing schools toolkit

This resource is for creating equitable change in schools and learning environments. It helps build the capacity of school communities and learning coordinators to set and pursue equity aspirations, so that every student is future-ready, no matter their background, circumstances, or learning preferences. The resource is based on a design thinking process and includes an overview, methods, and instructions that are specifically tailored to learning environments. The resource includes sections: build your team, define your aspiration, know your students, start hacking, understand impact, and showcase. The resource is web-based and includes links to several tools as well as guidance materials. The entire toolkit is available for download for free with email registration. The web-based resource also features an online community.

Human Centred Design Toolkit in Queensland Government

This resource was designed to empower everyone to take a human-centred design approach. It was designed specifically for the Queensland Government in Australia but is valuable for anyone interested building an understanding of human centred design and how they can use it. The resource includes sections What is BCD, Why do HCD, and How to do HCD, each with detailed guidance and instructions. The website also includes detailed operational support guidance for procuring human-centred design work, checklists, interview and participant recruitment resources, and interactive templates.

Discipline or Practice

Design

Service Design

Features

Checklist