General Information
Project description
In 2014, Tanzania’s regulators made the country
the first in Sub-Saharan Africa to permit interest
payments on mobile money wallets. Currently, annual
interest rates range from seven to nine percent, four
times greater than the average deposit in a US bank.
Despite this, mobile savings balances remain low,
especially among low-income users.
In order to understand what influences the saving
behaviors of low-income Tanzanians, our team, eMBeD,
together with the Consultative Group to Assist the
Poor (CGAP), Financial Sector Deepening Tanzania, the
Busara Center for Behavioral Economics, and Airtel
Money Tanzania worked on a savings study informed
by behavioral economics.
Project participants received tailored SMS messages
over a period of 14 days in a randomized controlled
trial (RCT). Participants with similar profiles were
divided into five groups: the control group received
no messages, and the other four groups received SMS
messages applying different behavioral concepts.
Detailed information
Final report: Is there a final report presenting the results and conclusions of this project?
Final report
Pre-analysis plan: Is there a pre-analysis plan associated with this registration?
Additional information
Who is behind the project?
Project status:
Completed
Methods
What is the project about?
Date published:
25 June 2021