General Information
Project description
The study explores consumers’ understanding of the individual elements of the energy label and how the label design influences consumer choice. To this end, the study implemented two behavioural experiments to measure cognitive and behavioural responses to various label elements.
Detailed information
Final report: Is there a final report presenting the results and conclusions of this project?
Yes
Final report
Who is behind the project?
Institution:
European Commission
Team:
JRC Competence Centre on Behavioural Insights
Project status:
Completed
Methods
Methodology:
Field Experiment, Online Experiment
Could you self-grade the strength of the evidence generated by this study?:
8
What is the project about?
Policy area(s):
Consumer policy, Sustainable Consumption
Topic(s):
Consumption- Purchase behaviour, Decision-making
Date published:
17 January 2022