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Behavioural Study on Consumers’ Engagement in the Circular Economy

General Information

Project description

The study aims to identify barriers and trade-offs faced by consumers when deciding whether to engage in the circular economy. In particular, it explores decisions whether to buy a more or a less durable good, and whether to have a good repaired or to discard it and buy a replacement. It establishes the relative importance of economic, social and psychological factors that govern how consumers engage in the circular economy. Finally, it proposes policy tools to enable and encourage consumers to engage in circular economy practices related to durability and reparability.

Detailed information

Final report: Is there a final report presenting the results and conclusions of this project?

Yes

Final report

Who is behind the project?

Institution: European Commission
Team: JRC Competence Centre on Behavioural Insights

Project status:

Completed

Methods

Methodology: Lab Experiment, Survey
Could you self-grade the strength of the evidence generated by this study?: 8

What is the project about?

Policy area(s): Consumer policy, Recycling-Reusing, Sustainable Consumption
Topic(s): Consumption- Purchase behaviour, Services Uptake

Date published:

17 January 2022

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