General Information
Project description
An online experiment with EU consumers was run to assess the relative effectiveness of three sustainability labelling approaches: (1) positive labels - only identifying products with the best sustainability performance, (2) negative labels - only identifying products with the worst sustainability performance, and (3) graded labels - conveying the relative sustainability of all products. Results suggest that graded labels are the most effective to steer consumer toward more sustainable purchase decisions.
Detailed information
Final report: Is there a final report presenting the results and conclusions of this project?
Yes
Final report
Czech Republic
Prague
Who is behind the project?
Institution:
European Commission
Team:
JRC Competence Centre on Behavioural Insights
Project status:
Completed
Methods
Methodology:
Experiment, Online Experiment
Could you self-grade the strength of the evidence generated by this study?:
7
What is the project about?
Policy area(s):
Consumer policy, Sustainable Consumption
Topic(s):
Consumption- Purchase behaviour, Decision-making
Date published:
17 January 2022