Design of the Behavioral Theory of Change and Impact Measurement Framework for an Edutainment Miniseries to Combat Xenophobia and Discrimination against Venezuelan Migrants with a Gender Lens.

This project involves developing a comprehensive behavioral science strategy for an edutainment miniseries supported by the World Bank. The initiative aims to reduce xenophobia and discrimination toward Venezuelan migrants in Peru, Ecuador, and Colombia while integrating a gender perspective throughout the process.

This project’s design seeks to catalyze sustainable changes by blending behavioral science principles with a compelling, culturally relevant narrative strategy tailored to the specific challenges of xenophobia in the region.