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Electricity Information to Fit the Bill: Redesigning electricity bills to support consumer engagement

General Information

Project description

Electricity bills are a key way to inform people about their plan and usage, but bills can be confusing and are not really useful to help people navigate the electricity market. BETA and the Department of the Environment and Energy ran a trial to test the impact of bill design on people’s confidence in their ability to look for a better offer and intention to do so. We drew on behavioural insights to design and test six electricity bills. We focussed on simplifying bill design to draw attention to key information, and including a ‘ways to save’ box encouraging people to search for and switch to a better plan. We found simplified bills with ‘ways to save’ information increased people’s confidence by up to 13 per cent. But this did not translate into intention to look for a better offer.

Detailed information

Final report: Is there a final report presenting the results and conclusions of this project?

Yes

Final report

Additional information

<h3>Does a third party implement the intervention or is this a collaboration with another team?</h3><div class="csp"><p>Department of Environment and Energy</p> </div>

Who is behind the project?

Institution: Prime Minister and Cabinet (PMC)
Team: Behavioural Economics Team of the Australian Government (BETA)

Project status:

Completed

Methods

Methodology: Online Experiment
Could you self-grade the strength of the evidence generated by this study?: 8

What is the project about?

Policy area(s): Consumer policy, Savings, Energy and Water
Topic(s): Consumption- Purchase behaviour, Decision-making

Date published:

3 January 2022

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