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How to Encourage People to Save Money

General Information

Project description

In 2014, Tanzania’s regulators made the country
the first in Sub-Saharan Africa to permit interest
payments on mobile money wallets. Currently, annual
interest rates range from seven to nine percent, four
times greater than the average deposit in a US bank.
Despite this, mobile savings balances remain low,
especially among low-income users.
In order to understand what influences the saving
behaviors of low-income Tanzanians, our team, eMBeD,
together with the Consultative Group to Assist the
Poor (CGAP), Financial Sector Deepening Tanzania, the
Busara Center for Behavioral Economics, and Airtel
Money Tanzania worked on a savings study informed
by behavioral economics.
Project participants received tailored SMS messages
over a period of 14 days in a randomized controlled
trial (RCT). Participants with similar profiles were
divided into five groups: the control group received
no messages, and the other four groups received SMS
messages applying different behavioral concepts.

Detailed information

Final report: Is there a final report presenting the results and conclusions of this project?

Yes

Final report

Pre-analysis plan: Is there a pre-analysis plan associated with this registration?

No

Additional information

<h3>Does a third party implement the intervention or is this a collaboration with another team?</h3><div class="csp"><p>Consultative Group to Assist the<br /> Poor (CGAP), Financial Sector Deepening Tanzania, the<br /> Busara Center for Behavioral Economics, and Airtel<br /> Money Tanzania</p> </div>

Who is behind the project?

Institution: World Bank
Team: eMBeD, Mind Behaviour and Development team

Project status:

Completed

Methods

Methodology: Experiment, Field Experiment
Could you self-grade the strength of the evidence generated by this study?: 1
Start date: 01/01/2018

What is the project about?

Policy area(s): Development, Finance
Topic(s):
Behavioural tool(s): Defaults, Prompts, Reminders

Date published:

25 June 2021

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