General Information
Project description
In June 2016, Oxera and the Nuffield Centre for Experimental Social Sciences (CESS) published the results of an experiment testing the effectiveness of different ‘prompts’ in encouraging consumers to shop around. The study, commissioned by the UK Financial Conduct Authority (FCA), found that personalised messages were the most effective in stimulating product comparisons, while generic messaging appealing to social norms also had a significant impact.
Detailed information
Final report: Is there a final report presenting the results and conclusions of this project?
Yes
Final report
Additional information
<h3>Does a third party implement the intervention or is this a collaboration with another team?</h3><div class="csp"><p>Oxera collaborated with the Nuffield Centre for Experimental Social Sciences (CESS), Oxford.</p>
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United Kingdom
London
Who is behind the project?
Institution:
Oxera Consulting
Team:
Behavioural Economics Team
Project status:
Completed
Methods
Methodology:
Experiment, Online Experiment
Could you self-grade the strength of the evidence generated by this study?:
1
What is the project about?
Policy area(s):
Economy, Finance, Savings
Topic(s):
Decision-making
Date published:
10 December 2021