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General Information

Project description

The general objective of this project was to test the effectiveness of presented information to retail investors. The overall aim is that the information provided should be well understood by retail investors and allow them to compare and select among different investment products.

Detailed information

Final report: Is there a final report presenting the results and conclusions of this project?


Final report

Who is behind the project?

Institution: European Commission
Team: JRC Competence Centre on Behavioural Insights

Project status:



Methodology: Experiment, Online Experiment
Could you self-grade the strength of the evidence generated by this study?: 8

What is the project about?

Policy area(s): Consumer policy, Finance, Savings
Topic(s): Consumption- Purchase behaviour, Decision-making

Date published:

17 January 2022

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