Voting is a public good in that it benefits society and is an important part of a functioning democracy. Yet, many people fail to cast their ballot on election day because the individual benefits from voting are limited. Generally, people contribute more to public goods when their behavior is made more observable to others. However, voting is inherently private: very few people observe whether you actually show up on election day. In addition, existing channels used to encourage people to vote, such as mail or social media, are also inherently private and provide little or no observability. This project’s goal was to build on past get-out-the-vote (GOTV) efforts by creating the perception of observability in communications that encourage people to vote.

Source: B-Hub