Skip to content
An official website of the OECD. Find out more
Created by the Public Governance Directorate

This website was created by the OECD Observatory of Public Sector Innovation (OPSI), part of the OECD Public Governance Directorate (GOV).

How to validate authenticity

Validation that this is an official OECD website can be found on the Innovative Government page of the corporate OECD website.

The impact of the energy label – and potential changes to it – on consumer understanding and on purchase decisions

General Information

Project description

The study explores consumers’ understanding of the individual elements of the energy label and how the label design influences consumer choice. To this end, the study implemented two behavioural experiments to measure cognitive and behavioural responses to various label elements.

Detailed information

Final report: Is there a final report presenting the results and conclusions of this project?

Yes

Final report

Who is behind the project?

Institution: European Commission
Team: JRC Competence Centre on Behavioural Insights

Project status:

Completed

Methods

Methodology: Field Experiment, Online Experiment
Could you self-grade the strength of the evidence generated by this study?: 8

What is the project about?

Policy area(s): Consumer policy, Sustainable Consumption
Topic(s): Consumption- Purchase behaviour, Decision-making

Date published:

17 January 2022

Comments are closed.