General Information
Project description
Normative messages have been shown to increase intention to do physical activity. Positive normative message say that most people like you are physically active. Negative normative message say that most people like you are NOT physically active. The study traces how “positive” and “negative” normative messages influence physical activity intention.
Detailed information
Final report: Is there a final report presenting the results and conclusions of this project?
Yes
Final report
Who is behind the project?
Institution:
European Commission
Team:
JRC Competence Centre on Behavioural Insights
Project status:
Completed
Methods
Methodology:
Survey
Could you self-grade the strength of the evidence generated by this study?:
5
What is the project about?
Policy area(s):
Physical activity
Topic(s):
Decision-making
Date published:
17 January 2022