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This website was created by the OECD Observatory of Public Sector Innovation (OPSI), part of the OECD Public Governance Directorate (GOV).

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Behavioural Insights Units

BI units from around the world working with governments to apply behavioural insights to public policy. Click on a country or unit to learn more.

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Authority for Consumers and Markets (ACM)

General Information

Organisation's name

Authority for Consumers and Markets (ACM)

Organisation's website

https://www.acm.nl

The Team

The team is part of:
Part of federal government

Number of people that apply behavioural science in the team:
12

Activities

Activities in which the unit has been involved

Conducting experiments to measure behavioural impact, Providing advice on policy implementation relying on existing evidence, Providing advice on policy design relying on existing evidence, Delivering training and education

Policy area(s)

Consumer policy, Finance

Tools used to measure the effect of intervention

Randomized control trials or A/B tests, Surveys, Before and after comparisons of the target outcome
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Netherlands

Zuid-Holland

Date Published:

3 June 2021

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