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This website was created by the OECD Observatory of Public Sector Innovation (OPSI), part of the OECD Public Governance Directorate (GOV).

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Ontario Behavioural Insights Unit

General Information

Organisation's name

Ontario Public Service (OPS)

Organisation's website

The Team

The team is part of:
Government funded but independent entity

Number of people that apply behavioural science in the team:


Activities in which the unit has been involved

Conducting experiments to measure behavioural impact, Evaluating behavioural impact in other ways (beyond experiments), Providing advice on policy implementation relying on existing evidence, Providing advice on policy design relying on existing evidence, Analyzing data about individual behavioura to look for patterns and/or predict behaviors, Delivering training and education

Policy area(s)

Administration, Communication, Disability, Economy, Savings, Small businesses, Tax policy, Education, Environment, Recycling-Reusing, Health, Medication, Vaccines, Justice and Safety, Crime, Road Safety, Labour and Employment, Workplace, Social Welfare, Technology

Tools used to measure the effect of intervention

Randomized control trials or A/B tests, Surveys, Before and after comparisons of the target outcome

Date Published:

16 August 2022

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