Innovative response
The state of New Jersey introduced a new program offering a free beer to those who get a Covid-19 vaccine during May 2021. The New Jersey Gov. Phil Murphy announced on Twitter that the state was teaming up with over a dozen breweries for the “Shot and a Beer” project. “We’re launching our ‘Shot and a Beer’ program to encourage eligible New Jerseyans ages 21+ to get vaccinated,” Murphy said. “Any New Jerseyan who gets their first vaccine dose in the month of May and takes their vaccination card to a participating brewery will receive a free beer.”
Specific issues addressed and anticipated impact
To increase the uptake of the COVID-19 vaccines.
Organisations/institutions involved
New Jersey State Government
Level(s) of government:
- Regional/State government
Issues being addressed:
- Vaccinations
Date Submitted:
19 May 2021