In the study, the effectiveness of four reminder messages was evaluated through an online laboratory experiment involving 2,963 participants. The content of these messages was designed based on evidence from behavioural sciences, and their effect was contrasted with that of a simple, brief, and direct message (control message). The impact of the reminders was measured through four outcome variables: the action participants declared they would take after receiving the message, understanding and…
Bi Project Policy Area: Consumer policy
SEAI is conducting a monthly behavioural tracking survey to track everyday energy-related behaviours (home energy use and travel) in Ireland. The survey is being run to support ongoing government communications around the current energy crisis. We will run the survey over a given week (7-10 days) each month on a nationally representative adult sample. It is expected that the survey will run for 13 iterations initially.
In order to capture an accurate snapshot of current energy-related…
Repairability of laptop computers: the Behavioral Sciences team of the interministerial department for transformation is piloting a study on the display of an index intended to clarify consumer choice. The objective: to support the General Commission for Sustainable Development (CGDD) in the implementation of this new tool.
SIMPLESMENTE is an acronym formed by the initials of 12 mechanisms studied by the behavioral sciences. SIMPLESMENTE is an application to simplify and support the use of behavioral sciences in public policy designs. Based on a guided script, users define a problem of interest in public policies and are encouraged to assume the user's perspective. They are invited to apply a series of references, based on evidence and international practice, to improve their understanding of the situation and…
BI Project
The impact of the energy label – and potential changes to it – on consumer understanding and on…
The study explores consumers’ understanding of the individual elements of the energy label and how the label design influences consumer choice. To this end, the study implemented two behavioural experiments to measure cognitive and behavioural responses to various label elements.
The general objective of this project was to test the effectiveness of presented information to retail investors. The overall aim is that the information provided should be well understood by retail investors and allow them to compare and select among different investment products.
BI Project
Comparing the impact of positive, negative, and graded sustainability labels on purchase decisions
An online experiment with EU consumers was run to assess the relative effectiveness of three sustainability labelling approaches: (1) positive labels - only identifying products with the best sustainability performance, (2) negative labels - only identifying products with the worst sustainability performance, and (3) graded labels - conveying the relative sustainability of all products. Results suggest that graded labels are the most effective to steer consumer toward more sustainable purchase…