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Bi Project Policy Area: Environment

BI Project

Can interventions in supermarkets reduce household food waste? A randomised controlled trial of…

🇸🇪 Sweden

The study was conducted in collaboration with eight supermarkets from two of the largest Swedish supermarket chains. The stores provided the natural environment in which to conduct an experiment using real shoppers and real purchases, without shoppers being aware of the study. Four different interventions (different price displays) were designed, based on insights from behavioural science. These signs were tested in a randomised controlled study for two common and perishable vegetables –…
Sustainable Consumption