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This website was created by the OECD Observatory of Public Sector Innovation (OPSI), part of the OECD Public Governance Directorate (GOV).

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ideas24 partnered with the Practical Farmers of Iowa (PFI) to better understand the behavioral barriers preventing corn and soybean farmers from adopting cover crops and enrolling in PFI's cover-crop cost-share program. Using what we learned from administrative data, farmer interviews and direct feedback during user-testing, we then jointly designed behaviorally informed communication interventions, which included mailers as well as a farmer referral campaign. To evaluate the potential impact of…
This project (running from 2017-2022) led to the development of a free digital tool, allowing landholders to explore options in the regulated carbon farming market. By providing landholders access to relevant methods, carbon sequestration estimates, and a listing of possible co-benefits, the LOOC-C tool helped demystify a challenging legislative environment for a farming-friendly audience. https://looc-c.farm/ A human-centred design process was championed through the entire development process,…