Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.

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In Germany there are significant gaps in measles vaccination which lead to repeated outbreaks of the disease. Vaccinations do more than just protect the recipient against infection. They also protect people who cannot be vaccinated, for example infants or people with certain chronic illnesses. However, many adults do not know that they are not completely vaccinated against measles. In order to close this information and vaccination gap, wirksam regieren compared various possible ways to provide…
BI Project
Helping people get more out of language: How can you help individuals with limited literacy skills…
The 'Doe meer met taal' (Get more out of language) campaign was launched to reach out to individuals with limited literacy skills whose mother tongue is Dutch. At its conclusion, people in the target group said they felt more motivated to improve their language skills. They are also more inclined to take proactive steps, for example by engaging in language-related activities at home. 66,000 people visited the campaign website.
Why this experiment was conducted: everyone should be equipped with…
BETA partnered with AFSA on two projects to determine how to best communicate about the consequences of bankruptcy.
In the first project, over 6,500 Australians completed one of six educational tools online that explain the consequences of bankruptcy and then assessed their levels of understanding. A pop-quiz and video were most effective, improving people’s understanding by 27 percentage points above the group that saw no educational tool.
In the second project, we introduced five additional…
Encouraging a more circular economy to lessen the impacts of climate change will require behavioural changes from Canadians. In partnership with Environment and Climate Change Canada (ECCC), we have launched a program of research to help meet some of Canada’s recycling targets—90% collection rate for plastic beverage containers, and these containers to have 50% recycled plastic content by 2030. This research will use insights and approaches from behavioural science to understand and increase…
Surveys give people an opportunity to be heard and provide government with vital information about the impact of its services. BETA partnered with Department of Social Services (DSS) to encourage more people to complete the Data Exchange survey.
Data Exchange is new report platform developed by DSS to enable the collection of meaningful data about service delivery outcomes from organisations receiving community grants. As part of this platform, a client survey enables clients to self-report on…
Testing Labelling Dimensions for Chemicals in Products
BETA Survey Series: Towards Net Zero – BETA will conduct a survey series to fill current information gaps and better understand barriers and enablers to making high impact household decisions that limit greenhouse gas emissions.
In partnership with Environment and Climate Change Canada (ECCC) and Natural Resources Canada (NRCan), the Impact and Innovation Unit (IIU) has launched a multi-year program of research on climate change. The Program of Applied Research on Climate Action in Canada (PARCA Canada) combines behavioural science (BeSci) insights and methods with robust policy analysis to promote climate action. One of the main areas of focus involves the launch of a longitudinal survey that will, over time, collect…
Landfills are a major contributor to methane emissions in the United States. By diverting organic waste from landfills, composting may reduce the global warming effects caused by methane. However, only a small proportion of compostable food is currently composted. This is because of barriers to composting that are both structural (lack of public composting infrastructure) and psychological (insufficient knowledge about and interest in composting among prospective users).
We set out to develop a…
BI Project
Nudging to reduce littering in waste disposal areas – A field experiment in Austria’s community…
Soiled waste disposal areas in municipal public housing buildings are not only a major nuisance for residents, but also cause high cleaning costs. The aim of the present study was to develop behavioral measures to promote cleanliness and to test them in a field experiment with about 400 waste disposal areas. The present paper compares two System-1 (large posters displaying watching eyes and a natural landscape) and two System-2 (financial information, information on normative behavior and…