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This website was created by the OECD Observatory of Public Sector Innovation (OPSI), part of the OECD Public Governance Directorate (GOV).

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Behavioural tool

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emand within the Child Protection system has grown significantly over the last decade. The education sector is a particularly important stakeholder. Teachers and other school staff interact with children regularly and are often the first to notice if a child is at risk or needs support. This project sought to better understand the decision making process of professionals from the education sector, Child Protection Intake and Child FIRST lead agencies for identification of whether a child is…
30% of the requests CNAM (Primary health care institution in France) receives by phone or email could be made and treated online. In order to encourage use of online services, the CNAM solicited help from the DITP. This dematerialization would benefit the user by easing the access to services, to the administration workers by improving their work conditions and to the institutions through gains in efficience. We chose to target a precise procedure: ordering a Carte Vitale (Health Care card) for…
In 2014, Tanzania’s regulators made the country the first in Sub-Saharan Africa to permit interest payments on mobile money wallets. Currently, annual interest rates range from seven to nine percent, four times greater than the average deposit in a US bank. Despite this, mobile savings balances remain low, especially among low-income users. In order to understand what influences the saving behaviors of low-income Tanzanians, our team, eMBeD, together with the Consultative Group to Assist…
Air pollution is a serious health and environmental problem in many cities, including Pristina, Kosovo, where poor air quality is a frequent issue. Private cars and taxis are a major mode of transportation in Pristina, contributing significantly to both pollution and congestion, which is most problematic at peak traffic hours when individuals commute to and from work. To tackle this issue, ideas42 partnered with the UNDP Kosovo to design a behavioral intervention with the unifying slogan, "Give…
Improving prevention in the area of mental health, destigmatizing the topic, improving awareness of the possibilities of help for different types of mental health problems, gradually breaking down the barriers that stand in the way of seeking professional help. Problem: students do not know how to deal with mental discomfort and the onset of mental health problems, including those caused by pandemics.
Why this experiment was conducted: scepticism about second-hand clothes The clothing industry is a major polluter, and the second-hand market is an important alternative to new clothes. While more and more Dutch consumers are turning to pre-owned clothing, a large group remains sceptical. According to a target group study conducted in 2020, they wonder whether they will be able to find a suitable second-hand item, and whether it is hygienic. The best way to overcome this scepticism is to create…
As of 2007, the UK Ministry of Justice was imposing over £350 million in new court fines annually, only half of which were collected within six months. In 2011, the Ministry faced over £600 million in outstanding unpaid fines. Her Majesty’s Courts and Tribunal Service (HMCTS), which administers the collection of fines, incurs significant costs from non-compliant debtors. In addition to resources for case-management and follow-up phone calls, bailiffs are assigned to recover the debt…
This behavioural experiment with farmers assessed the effect of two policy features of the new green architecture of the EU common agricultural policy on the adoption of environmentally friendly practices: (1) increasing mandatory adoption and (2) shifting budget to voluntary schemes, by decreasing direct payments.
Rijkswaterstaat (the Directorate-General for Public Works and Water Management) wants to induce behavioural change in several areas. The circular economy is one example. A study examined whether consumers will make more sustainable choices if they have been complimented on their past actions or behaviour that were environmentally friendly or sustainable. This proved to be the case. Why this experiment was conducted: additional incentive for sustainable behaviour Behavioural change is…
PROJECT SUMMARY To increase uptake of flu vaccines and maintain a healthy workforce during the 2016-17 flu season, New York City’s Behavioral Design Team (NYC BDT) partnered with WorkWell NYC to design behaviorally informed emails to encourage New York City employees to visit a worksite flu clinic. One version of the redesigned email used the strategy of “enhanced active choice,” whereby employees were prompted to make a choice that had a clear right answer. IMPACT Behavioral emails more…