Analysis of the preferences of current blood donors and development of a strategy for launching a behavioral blood donor registry.
The donors are considering a donation of whole blood and other blood components as a substitution as one of the important factors such as the number of people they help does not affect their altruistic decision making.
How hypothesis will be tested
Online experiment: 3 conditions. Tested framing, information provision, and control.
Laboratory experiment: 4 conditions. Choice of donating one vs. many, opt-in vs. opt-out.
Field experiment: Personalised digital registry based on donors preferences (multiple experimental testing).
Testing donor's altruistic decision-making affected by choice architecture.
Who is behind the project?
What is the project about?
9 May 2022