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Created by the Public Governance Directorate

This website was created by the OECD Observatory of Public Sector Innovation (OPSI), part of the OECD Public Governance Directorate (GOV).

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This resource is a generative tool for creating new metaphors to help understand the world in new ways, reframe problems, generate new ideas, and imagine different futures. New Metaphors has been developed by the Imaginaries Lab, a design research studio based at Carnegie Mellon University, and working internationally. New Metaphors is a set of 150 cards and a number of simple, fun workshop formats which enable idea generation and new ways of thinking about issues creatively, from specific…
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Design with Intent Toolkit

Champion CHAMPION:
Can be remixed
A collection of design patterns, or ‘gambits’, for influencing user behaviour through design. It’s applicable across product, service, interaction and architectural design, aimed particularly at socially and environmentally beneficial behaviour change. The patterns are drawn from a range of disciplines, and are phrased as questions or provocations to enable the toolkit’s use as both a brainstorming tool and a guide for exploring the field of design for behaviour change. It includes…
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