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There is a free and paid version of this toolkit and an associated workshop offered by the publishers. The free version of the kit provides tools to structure your thinking when designing a service that includes machine learning elements. The core idea is that you first describe a user journey in a physical or digital space, and then use the materials from the kit to brainstorm service concepts in that space.
The core materials include:
- A booklet summarising key concepts for designing IA services, and a glossary of common machine learning terms
- Two canvases for summarising the service concept
- Three card decks that describe important elements of IA service design
- A map, showing the setting for the service concept

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Can be remixed



Discipline or practice

Digital transformation

Link to toolkit

Source files

File link 1

About this resource


United Kingdom

Date Published



CC BY-SA Attribution-ShareAlike


PDF publication

Interactive canvas

Card deck

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