This innovation promotes the labour insertion of new professionals through collaboration with universities and professional associations to eliminate bureaucratic barriers in the process of obtaining academic degrees at the subnational level.

The programme stands out for using behavioural tools with a social and user-centered approach. Using a message of motivation to participate in a programme that will enable them to improve the opportunities of young professionals in their local region.

These tools were implemented in the documents used to communicate with the public entities. The newly designed document used concepts as social norms and included visual diagrams such as pictures, QR codes, and examples of recognition of civil servants that eliminated bureaucratic barriers before.

All of this was to motivate officials of the entities to reduce the red tape linked to the obtention of academic degrees or enrolment in professional associations.

To date, we are using what was learned to improve our collaborations with other types of public entities in order to eliminate bureaucratic barriers that may be affecting other crucial services for the economy of our country.

The main collaborators of the project:
- Civil servants, in charge of managing it removing illegal bureaucratic barriers that generated administrative cost overruns.
- Innovation Team for the Elimination of Bureaucratic Barriers, in charge of the design of the document and monitoring tools such as dashboards.
- Research Team, in charge of the implementation of the Voluntary Elimination of Bureaucratic Barriers Programme.

The main beneficiaries of the project were:
- University students who wish to obtain their degrees at a lower cost, in less time, and without any of the requirements that have been identified as bureaucratic barriers.
- Professionals who wish to enroll in professional associations at a lower cost, in less time, and without any of the requirements that have been identified as bureaucratic barriers.

According to the results, during 2022 and 2023, 786 bureaucratic barriers were eliminated in 23 universities and 10 professional associations. This had an impact on 17 of the 24 regions of Peru.

Likewise, the elimination of these bureaucratic barriers saved an approximate cost of more than 800 thousand USD for future students and professionals of the young workforce. Since these costs were eliminated by reducing the red tape, this overrun is no longer a barrier to access the labour market in Peru.

This project faced the following challenges:
- Problem of communication with universities and professional associations. The official directly involved in the removal of bureaucratic barriers was contacted to receive the modified document and to coordinate.
- Lack of knowledge about the Bureacratic Barries Elimination System. Personalized training and virtual video conferences were held for officials to provide information.
- Monitoring the impact in the labour market after the elimination of the bureaucratic barriers. This challenge was addressed by collecting data of the universities.

Among the main conditions for the success of the project are:
- Policy and rules: The Law on the Prevention and Elimination of Bureaucratic Barriers establishes the basis for encouraging the elimination of bureaucratic barriers through recognition incentives for entities and officials that promote the voluntary elimination of bureaucratic barriers.
- Leadership and guidance: Our staff has a strong "innovative spirit" for the design of new tools that aim to remove barriers in less time and with greater efficiency.
- Personal values and motivation: Our staff is committed to public service, which is essential to ensure that officials understand why they should be removed and why they should not repeat this behaviour.

This project is replicable because it has used cost-effective tools that can apply to any other supervision and/or oversight activity. The experience has also been documented to ensure replicability for other areas of INDECOPI and other public entities around the world.

Internally, meetings were held to disseminate the results of the intervention and to identify new problems that could be solved with behavioural tools.

The main lessons learned were:
- The importance of training of officials from universities and professional associations to understand the Bureaucratic Barriers Elimination System and the benefits of reducing the red tape.
- Use of behavioural tools as a cost-effective solution. After identifying that the cause of the problem could be solved by behavioral insights, we improved the documents used to communicate with entities. By doing this, we engage with universities and professional associations to eliminate barriers to access the labour market.

This program won the Competition Advocacy Contest 2023, organized by the World Bank and the International Network Competition, in the category of: "Reinforcing market institutions to deliver better market outcomes". This contest aimed to highlight the key role competition agencies play in promoting competition by showcasing their advocacy success stories.