Bi Project Policy Area: Agriculture

Organisation: BVA

Organisation: Woko Agency

Organisation: Griffith University

ideas24 partnered with the Practical Farmers of Iowa (PFI) to better understand the behavioral barriers preventing corn and soybean farmers from adopting cover crops and enrolling in PFI's cover-crop cost-share program. Using what we learned from administrative data, farmer interviews and direct feedback during user-testing, we then jointly designed behaviorally informed communication interventions, which included mailers as well as a farmer referral campaign. To evaluate the potential impact of…

Institution: Ideas42

Team: Ideas42

To reduce calf mortality rates, the Netherlands Food and Consumer Product Safety Authority (NVWA) developed various letters for distribution amongst three subgroups of dairy farmers. The impact measurement shows that calf mortality decreased in the overall target group, although the letters did not produce any measurable outcomes. Why this experiment was conducted: calf rearing necessitates a significant amount of care Failure to ensure appropriate care for animals in dairy farming operations…

Institution: Netherlands Food and Consumer Product Safety Authority

This project (running from 2017-2022) led to the development of a free digital tool, allowing landholders to explore options in the regulated carbon farming market. By providing landholders access to relevant methods, carbon sequestration estimates, and a listing of possible co-benefits, the LOOC-C tool helped demystify a challenging legislative environment for a farming-friendly audience. https://looc-c.farm/ A human-centred design process was championed through the entire development process,…

Institution: Other

Organisation: République et canton de Genève

Organisation: Policy Innovation Centre

Organisation: Queensland State Government - Department of Premier and Cabinet

Organisation: Other