In connection with the 2022 county elections, an experiment was conducted in Finland for the first time to examine the impact of text message reminders on the voting turnout of young people. In the experiment, young people (aged 18 to 29) were messaged twice about the schedule of the county elections and their right to vote. The aim of the study was to find out whether a text message reminder increases voting turnout. The experiment was carried out in cooperation with the Ministry of Justice and…
Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.
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Determining residents' current preferences for covid-19 vaccination and developing strategies based on the use of behavioural interventions.
The Program of Applied Research on Climate Action in Canada (PARCA Canada) combines behavioural science (BeSci) insights and methods with robust policy analysis to promote climate action. One of the main areas of focus involves collecting data over time on research questions of interest to the promotion of climate action in Canada (e.g. transportation, home energy use, waste management, engagement with nature, preparedness for extreme weather, disaster recovery, etc.) using a large and…
BI Project
Car Insurance Quote Sheet: Experimental Evidence of Its Impact on Financial Consumer Decisions
SERNAC designed and tested Key Fact Sheets to help consumer decision-making on quoting car insurance.
The study evaluated options to standardize the car insurance quotation sheet's design through a randomized online experiment with 3,008 consumers. Three prototypes were designed and tested in contrast to a representative quotation sheet currently provided by insurance companies in Chile to achieve this objective. Each prototype considered simplifying the language and standardization of the…
Regulators require lenders to display a subset of credit card features in summary tables before customers finalize a credit card choice. Some jurisdictions require some features to be displayed more prominently than others to help ensure that consumers are made aware of them. This approach could lead to untoward effects on choice, such that relevant but nonprominent product features do not factor in as significantly. To test this possibility, we instructed a random sample of 1615 adults to…
The OSGG supports the Governor General in recognizing, promoting, and cultivating excellence by Canadians to strengthen our national identity, unity, and pride. Central to these goals is nominating and appointing Canadian Honours, such as the Order of Canada, which celebrate and reflect the diversity of exceptional contributions that Canadians have made to their country. Maintaining the relevance of these Honours is important to sustaining a shared Canadian identity, and consequently cultivating…
BI Project
Enhanced cybersecurity of SMEs: Can a phishing test make companies less vulnerable to cyberattacks?
Small and Medium-sized Enterprises are particularly vulnerable to cyberattacks. A large-scale field experiment amongst SME employees showed that a phishing test is effective in the short term, but not in the medium or long term.
Why this experiment was conducted: SMEs are vulnerable to cyberattacks
Phishing is one of the most common types of cybercrime and is frequently the precursor to additional cyber threats, including malware and ransomware attacks. SMEs are vulnerable, with many of them…
The Ontario Ministry of Labour, Immigration, Training and Skills Development (MLITSD) seeks to remove barriers to apprenticeship enrolment, training, and program completion as part of their mandate to increase the skilled trades workforce in the province. Amongst other strategies, these efforts have led to an expansion of existing grant schemes that aim to offset some of the costs of training and encourage training completion. In collaboration with MLITSD, the Ontario Behavioural Insights Unit…
In 2015 the World Meteorological Organization (WMO) released recommendations to move towards impact-based weather forecasts and warnings. These impact-based warnings will help increase lead-time for decision makers and the public, to ensure they are making the best choices to prepare for different types of weather events. Canada is currently in the process of adopting these recommendations by moving towards an impact-based tiered warning system for severe weather events. To assist in the…
In partnership with the Public Health Agency of Canada’s Office of Behavioural Science (BeSciO), the Privy Council Office’s Impact and Innovation Unit (IIU) has launched a multi-wave public opinion research survey to better understand public health challenges in Canada. The 'Health, Attitudes, and Behavioural Insights Trends' (HABIT) survey, combines research methods from the field of behavioural science (BeSci) with robust policy analysis to help inform government policies, programs, and…