Using a place-based approach and working with profiled local communities in Coventry, we prototype and test a new experimental methodology with elements of design thinking to better understand barriers to engagement with retrofit measures designed to reduce household carbon emissions and alleviate fuel poverty. We partner with Coventry City Council, a local school and artists to deliver a pilot scheme in the Radford area of Coventry and aim in future to expand the project to additional areas…
Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.
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BI Project
Full price information for consumers: What effect does the way prices are displayed have on online…
The Netherlands Authority for Consumers & Markets (ACM) conducted an experiment to investigate the effect of incomplete prices when booking a holiday home. Websites that display incomplete prices cause greater uncertainty, make choosing more difficult, undermine trust and give the feeling of deception compared to websites displaying transparent prices.
Why this experiment was conducted: unclear picture of actual costs
In 2021, the ACM conducted a study into effective transparency. The aim was…
Regulators require lenders to display a subset of credit card features in summary tables before customers finalize a credit card choice. Some jurisdictions require some features to be displayed more prominently than others to help ensure that consumers are made aware of them. This approach could lead to untoward effects on choice, such that relevant but nonprominent product features do not factor in as significantly. To test this possibility, we instructed a random sample of 1615 adults to…
The project’s goal is to bridge the gap between individuals’ green intentions and behaviors by simplifying self-regulating behavioral tools such as information processing, implementation intentions, and prioritizing.
Through structured workshops, online courses and social media content Ecofriendly Choices creates a link between environmental ideas and actual everyday choices, helping individuals overcome information overload, action paralysis and procrastination in ecofriendly consumption…
BI Project
Implementation of a chatbot based on behavioral strategies to promote the continuity of vaccination…
Despite the overwhelming medical evidence on the protection offered by the second, third and fourth doses of the Covid-19 vaccine, the acceptance of these doses remains low despite the existing supply. The problem is likely because there are currently no reminders in the province of Chaco, Argentina. This makes it difficult for residents to know if they are eligible for the next dose of the COVID-19 vaccine and where to access it.
Booster vaccination is associated with a lower risk of mortality…
BI Project
Can interventions in supermarkets reduce household food waste? A randomised controlled trial of…
The study was conducted in collaboration with eight supermarkets from two of the largest Swedish supermarket chains. The stores provided the natural environment in which to conduct an experiment using real shoppers and real purchases, without shoppers being aware of the study. Four different interventions (different price displays) were designed, based on insights from behavioural science. These signs were tested in a randomised controlled study for two common and perishable vegetables –…
In partnership with Environment and Climate Change Canada (ECCC) and Natural Resources Canada (NRCan), the Impact and Innovation Unit (IIU) has launched a multi-year program of research on climate change. The Program of Applied Research on Climate Action in Canada (PARCA Canada) combines behavioural science (BeSci) insights and methods with robust policy analysis to promote climate action. One of the main areas of focus involves the launch of a longitudinal survey that will, over time, collect…
BI Project
Broader job search: How can jobseekers be encouraged to explore fields and professions with better…
Some jobseekers remain unemployed because they focus on professions and felds in which the job prospects are not favourable. What happens when they receive personalised labour market information about more promising professions and positions that match their knowledge and skills? Compared to people who do not receive that information, they are more likely to move into professions that are completely different from the profession with poor job outlooks that was their first preference.
Why this…
BI Project
Fewer dangerous situations for cyclists: how to promote safe cycling in cities in Noord-Brabant?
Five large cities in Noord-Brabant and the provincial authorities investigated how to improve cycling safety through behavioural interventions. They placed signs and markings along cycle routes in 's-Hertogenbosch, Breda, Eindhoven, Helmond and Tilburg. Half of the interventions had an effect; the number of dangerous situations decreased.
Why this experiment was conducted: redesigning road layouts is not always possible
Six locations in towns and cities in Noord-Brabant were identified as…
BETA partnered with the Department of Social Services to determine the effect of behaviourally-informed activity statements on gambling behaviour in a simulated game. We tested two activity statement prototypes and found participants who saw the activity statements bet less than those who did not. Showing participants clear and easy-to-understand information about their gambling activities empowered them to make informed decisions about how much to bet. This project was conducted under Measure 7…