Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.

Number of BI projects:
0
Legend: Projects status
- Pre-registered project
- Completed project
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Small businesses were sent behaviorally-informed emails encouraging them to apply to the Growth Vouchers program.
A key part of the Department for Business, Innovation and Skills’ (BIS) remit is to provide support to small businesses in the United Kingdom. BIS has explored a number of initiatives to help these businesses grow.
One of these initiatives was ‘Growth Vouchers’ – a program of matched funding with a £30 million budget. Businesses could apply for funding to help subsidize the…
In partnership with the Public Health Agency of Canada’s Office of Behavioural Science (BeSciO), the Privy Council Office’s Impact and Innovation Unit (IIU) has launched a multi-wave public opinion research survey to better understand public health challenges in Canada. The 'Health, Attitudes, and Behavioural Insights Trends' (HABIT) survey, combines research methods from the field of behavioural science (BeSci) with robust policy analysis to help inform government policies, programs, and…
All employees working in Australia are entitled to a minimum wage and minimum standards of employment. The underpayment of wages and entitlements is a serious social and economic issue which affects workers, businesses and the community.
The Fair Work Ombudsman (FWO) uses audits to keep businesses on track—and we set out to see if these audits could be even more effective. The result was a win-win for workers, businesses and the community. Employees were $900 better off on average, instances…
BI Project
Social Multipliers at Work: Improving Children’s Outcomes Through Aspirations and Role Models
Every year, governments spend large amounts
of resources on development programs that aim
to change poor households’ behaviors and attitudes
toward investment in the education, health, and
nutrition of their children as a way to end the cycle
of poverty. One key mechanism that can achieve this
is working to raise aspirations. But how do you do
that in practice?
In this project, together with Karen Macours of the
Paris School of Economics and the Ministry of Family
in Nicaragua, we find that…
BI Project
Encouraging people to get fitter: how can you give overweight people concrete guidance on adopting a…
The 'Fit op jouw manier' (Fit your way) campaign aims to encourage overweight individuals to get after. The campaign successfully reaches the target audience, motivating them with tips that they then practice. For example, more people now regularly take the stairs instead of the life or escalator.
Why this experiment was conducted: combating overweight and obesity
The Prevention Agreement aims to reduce the proportion of overweight adults from 50% in 2018 to 38% by 2040. A healthy lifestyle…
30% of the requests CNAM (Primary health care institution in France) receives by phone or email could be made and treated online. In order to encourage use of online services, the CNAM solicited help from the DITP. This dematerialization would benefit the user by easing the access to services, to the administration workers by improving their work conditions and to the institutions through gains in efficience.
We chose to target a precise procedure: ordering a Carte Vitale (Health Care card) for…
BI Project
Nudge vs Superbugs: a behavioural economics trial to reduce the overprescribing of antibiotics
BETA and the Department of Health ran a trial to test the impact of personalised letters from Australia's Chief Medical Officer to high-prescribing GPs prompting them to consider reducing antibiotic prescribing where appropriate and safe.
In connection with the 2022 county elections, an experiment was conducted in Finland for the first time to examine the impact of text message reminders on the voting turnout of young people. In the experiment, young people (aged 18 to 29) were messaged twice about the schedule of the county elections and their right to vote. The aim of the study was to find out whether a text message reminder increases voting turnout. The experiment was carried out in cooperation with the Ministry of Justice and…
Normative messages have been shown to increase intention to do physical activity. Positive normative message say that most people like you are physically active. Negative normative message say that most people like you are NOT physically active. The study traces how “positive” and “negative” normative messages influence physical activity intention.
Installation of large, moveable trash containers and trash cans in convenient locations made disposal of large trash bags and litter easier for residents of New York City public housing. A package of indoor and outdoor posters informed people of the new policy and encouraged them to use the new infrastructure.