Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.

Number of BI projects:
0
Legend: Projects status
- Pre-registered project
- Completed project
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BI Project
The project has the objective of accompanying, complementing, and strengthening the jurisdictional efforts of re-linking and permanence of students in the educational system through the national program "Volvé a la escuela" (Go Back to School) and jurisdictional initiatives, based on simple and cost-effective behavioral science interventions such as cellphone messaging. A mobile messaging strategy (text message and/or Whatsapp) will be designed to encourage students and their families to…
Behavioural science in the context of climate change at its related health risks has mainly focused on understanding and changing individual behaviours. However, effectively addressing the climate crisis requires broadening the focus on systemic societal change. This level of change is required to mitigate the negative effects of climate change as well as help people adapt to the associated (health) risks. Fostering systemic societal change requires situation-specific, large-scale data that can…
Challenge
The City of Philadelphia in Pennsylvania offers a discount to low-income senior citizens living in the municipality on their water bills. Senior water and sewer customers can apply to receive 25 percent off their payments for water in an effort to reduce the financial burden on those elderly citizens with lesser means.
However, despite the fact that this would benefit the citizens in question, the City of Philadelphia noticed that many low-income seniors eligible for the discount were…
BI Project
Behavioural prompts to increase early filing of tax returns: a population-level randomised…
In Indonesia, as in other countries, a large proportion of tax returns are filed at the last minute. In a population-wide randomised controlled trial (n = 11,157,069), we evaluated the impact of behavioural email prompts on the proportion of annual tax returns filed at least two weeks before the deadline; and overall filing rate. In two control conditions, taxpayers either received no email or an email used in prior years, emphasising regulatory information. The five treatments informed by…
- There is need for organ donors.
- According to public opinion polls, approximately 84% of Canadians support organ and tissue donation but only 43% report to have registered.[1,2]
- In British Columbia, Canada, Internal operational data indicates that, between 2016 and 2017, 24,303 organ donation registrations took place through Service BC centres. This number dropped to 14,860 in 2019.
- Considering these circumstances, Service BC has partnered with the BC Behavioural Insights Group to develop…
30% of the requests CNAM (Primary health care institution in France) receives by phone or email could be made and treated online. In order to encourage use of online services, the CNAM solicited help from the DITP. This dematerialization would benefit the user by easing the access to services, to the administration workers by improving their work conditions and to the institutions through gains in efficience.
We chose to target a precise procedure: ordering a Carte Vitale (Health Care card) for…
BI Project
Generating more enthusiasm for teacher training programmes: How to get students more interested in…
In this experiment, various emails were sent to students in senior general secondary education (HAVO) and preuniversity education (VWO) to inform them about open days of teacher training programmes. The subject line that most caught their attention was ‘Are you looking for job security, challenge and a wide range of career opportunities?’ as well as a subject line in which a role model was introduced. Where emails mention teachers' starting salaries, students most often click links to more…
The Program of Applied Research on Climate Action in Canada (PARCA Canada) combines behavioural science (BeSci) insights and methods with robust policy analysis to promote climate action. One of the main areas of focus involves the launch of a longitudinal survey that will, over time, collect data on research questions of interest to the promotion of climate action in Canada (e.g. transportation, home energy use, waste management, engagement with nature, preparedness for extreme weather,…
BI Project
Using savings to clear debit balances: What is the impact of pre-entering a repayment amount and…
Saving while being overdrawn costs consumers money. The interest they have to pay is far more than the interest they receive. An experiment tested two interventions aimed at encouraging consumers to use their savings to clear any overdraft, by pre-entering a repayment amount and giving explicit information about costs. These interventions lead to better choices amongst many, although not yet all, consumers.
Why this experiment was conducted: saving while being overdrawn costs
Dutch citizens…
When firms in the UK do not follow the Financial Conduct Authority’s (FCA) Rules or Principles, and consumers incur financial losses as a result, the FCA seeks to ensure customers receive adequate compensation, or redress. In 2011/12, the FCA helped obtain over £150 million worth of redress for consumers. Instances where consumers are due redress do not often receive publicity. Instead, the firm alerts customers to a potential issue, usually in the form of a letter that gives customers…