In collaboration with USAID and The Colombian Ministry of Justice, the project aims to design a Communication Strategy for Social and Behavioral Change to transform public perceptions of the justice system. This approach will integrate principles of behavioral science and strategic communication to:
Identify key barriers and beliefs that limit trust or appreciation of the justice system.
Segment target audiences, mapping sociodemographic and behavioral profiles to design relevant and effective…
Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.
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In a randomised trial we sent reminder letters to self-employed entrepreneurs about their upcoming VAT filing date. Previously it was not common practice for the Hungarian tax administration to send large scale reminders before the due date.
In a pre-registered experiment, we tested whether expert endorsement increases the effectiveness of debunking messages about COVID-19 vaccines. We monitored a sample of 2,277 people in Italy through a longitudinal study along the salient phases of the vaccination campaign. Participants received a series of messages endorsed by either medical researchers (experimental group) or by generic others (control). In order to minimise demand effects, we collected participants’ responses always at ten…
The Program of Applied Research on Climate Action in Canada (PARCA Canada) combines behavioural science (BeSci) insights and methods with robust policy analysis to promote climate action. One of the main areas of focus involves the launch of a longitudinal survey that will, over time, collect data on research questions of interest to the promotion of climate action in Canada (e.g. transportation, home energy use, waste management, engagement with nature, preparedness for extreme weather,…
BI Project
Behavioural study on the pan-European Personal Pension Product (PEPP) information documents
The overall purpose of the study is to facilitate and execute graphic design work and consumer testing regarding the pan-European Personal Pension Product (PEPP) Key Information Document (KID) and Benefit Statement (BS) in three Member States. We will use mix behavioural methods to understand relevant behavioural biases, and why consumers find certain aspects of information related to pension products difficult to understand, and how to overcome those difficulties.
The Program of Applied Research on Climate Action in Canada (PARCA Canada) combines behavioural science (BeSci) insights and methods with robust policy analysis to promote climate action. One of the main areas of focus involves collect data over time on research questions of interest to the promotion of climate action in Canada (e.g. transportation, home energy use, waste management, engagement with nature, preparedness for extreme weather, disaster recovery, etc.) using a large and nationally…
Using sustainable transportation alternatives can often be hindered by car dependence (Haustein, 2021). Within the context of Santa Monica, for example, approximately 75% of Santa Monica residents choose single occupancy vehicle (SOV) commutes to work, and over 50% of households own more than one vehicle (Data USA, n.d.). More generally, vehicle transportation accounts for 62% of greenhouse gas emissions in the city, making it the largest emissions contributor (Johnstone, 2021).
However,…
PROJECT SUMMARY
ideas42 and Busara Center for Behavioral Economics worked with a major bank and telecommunications company in Nigeria to send behaviorally-informed SMS messages to customers to increase their use of mobile bank accounts.
IMPACT
Effects varied by message and audience; notably, injunctive norm messages led to a 45 percent increase in the number of clients making deposits among females with active accounts, from 0.82% to 1.81%.
RESULTS
Design
ideas42 and the Busara Center for…
The Ontario Treasury Board Secretariat (TBS) is responsible for paying Ontario Public Service (OPS) employees on a bi-weekly basis. The Pay and Benefits Service Centre inboxes receive a large volume of documents. Pay and Benefits transactions are processed according to Pay Processing Deadlines and Pay and Benefits Service Priorities. Each month, OPS employees are required to confirm their attendance in the OPS Human Resources system (WIN System) for the previous month, and managers are…