Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.

Number of BI projects:
0
Legend: Projects status
- Pre-registered project
- Completed project
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All employees working in Australia are entitled to a minimum wage and minimum standards of employment. The underpayment of wages and entitlements is a serious social and economic issue which affects workers, businesses and the community.
The Fair Work Ombudsman (FWO) uses audits to keep businesses on track—and we set out to see if these audits could be even more effective. The result was a win-win for workers, businesses and the community. Employees were $900 better off on average, instances…
In partnership with the Public Health Agency of Canada’s Office of Behavioural Science (BeSciO), the Privy Council Office’s Impact and Innovation Unit (IIU) has launched a multi-wave public opinion research survey to better understand public health challenges in Canada. The 'Health, Attitudes, and Behavioural Insights Trends' (HABIT) survey, combines research methods from the field of behavioural science (BeSci) with robust policy analysis to help inform government policies, programs, and…
Why this experiment was conducted: scepticism about second-hand clothes
The clothing industry is a major polluter, and the second-hand market is an important alternative to new clothes. While more and more Dutch consumers are turning to pre-owned clothing, a large group remains sceptical. According to a target group study conducted in 2020, they wonder whether they will be able to find a suitable second-hand item, and whether it is hygienic. The best way to overcome this scepticism is to create…
To promote college access and affordability, education tax credits help with the cost of college by reducing the amount of tax owed. The most generous Federal higher education tax credit, the American opportunity tax credit (AOTC), is a maximum annual credit of $2,500 per eligible student. Yet, many eligible students (or their families) do not claim the credit. Among eligible students, national estimates indicate that 46 percent of independent students and 56 percent of dependent students take…
Telephone surveys were prefaced by a brief message reminding businesses that they had previously committed to participate.
BI Project
Enhanced cybersecurity of SMEs: Can a phishing test make companies less vulnerable to cyberattacks?
Small and Medium-sized Enterprises are particularly vulnerable to cyberattacks. A large-scale field experiment amongst SME employees showed that a phishing test is effective in the short term, but not in the medium or long term.
Why this experiment was conducted: SMEs are vulnerable to cyberattacks
Phishing is one of the most common types of cybercrime and is frequently the precursor to additional cyber threats, including malware and ransomware attacks. SMEs are vulnerable, with many of them…
The Adult Migrant English Program (AMEP) is a government-funded program for all permanent visa holders and some temporary visa holders who have less than a vocational level of English. Not all people who are eligible for the AMEP participate in it. The Department of Home Affairs commissioned BETA to evaluate the effectiveness of communication in participants’ home languages on increasing participation in the AMEP.
Trial 1: We will send text messages to speakers of Mandarin, Cantonese,…
PROJECT SUMMARY
Students were sent two redesigned emails during the course selection process: a pre-registration email that laid out instructions and procedures for registration, and a post-registration email that notified students if any of their upcoming courses did not fit financial aid requirements.
IMPACT
The average aid award for students receiving both redesigned emails rose by $150.28 per student for the Spring semester compared with students who received neither email, with a total…
The Ontario Ministry of Labour, Immigration, Training and Skills Development (MLITSD) seeks to remove barriers to apprenticeship enrolment, training, and program completion as part of their mandate to increase the skilled trades workforce in the province. Amongst other strategies, these efforts have led to an expansion of existing grant schemes that aim to offset some of the costs of training and encourage training completion. In collaboration with MLITSD, the Ontario Behavioural Insights Unit…
BI Project
Making sure that young people get vaccinated against HPV: How do you encourage both boys and girls…
A campaign was launched to encourage young people to get the catch-up vaccination against Human Papillomavirus (HPV). The campaign succeeded in promoting discussion and increased awareness of HPV as well as persuading young people to get vaccinated.
Why this experiment was conducted: provide boys and girls with a vaccine they might not have received
In 2022 and 2023, boys were invited for the first time and girls were invited again to get vaccinated against the Human Papillomavirus (HPV). HPV…