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This website was created by the OECD Observatory of Public Sector Innovation (OPSI), part of the OECD Public Governance Directorate (GOV).

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Behavioural tool

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The study aims to identify barriers and trade-offs faced by consumers when deciding whether to engage in the circular economy. In particular, it explores decisions whether to buy a more or a less durable good, and whether to have a good repaired or to discard it and buy a replacement. It establishes the relative importance of economic, social and psychological factors that govern how consumers engage in the circular economy. Finally, it proposes policy tools to enable and encourage consumers to…
Differences in the composition of seemingly identical branded food products (DC-SIP) has been a source of growing concern in the EU in recent years. This was particularly the case after tests conducted in several Member States (MS) confirmed the presence of differences in composition of some branded food products sold across different Member States. This report aims to contribute to the existing studies by verifying whether the presence of DC-SIP influences consumer preferences and willingness…
The Ministry of Justice and Security developed a behavioural intervention aimed at inspiring individuals to adopt safe cyber practices: 'Valse email? Meld het via de meldknop' (Fake email? Report it using the report button). Thanks to this behavioural intervention, employees are ten times more likely to report suspicious emails internally. Moreover, click rates on links in suspicious emails have significantly decreased. Why this experiment was conducted: One in five SMEs have been victims of…
Behavioural Additionality & Spillovers in the R&DTI Background This project aimed to understand the behavioural additionality effects of the R&DTI via a series of user interviews with companies currently engaged in R&D (including those participating and not participating in the R&DTI). Behavioural additionality goes beyond the traditional view of R&D additionality, which typically focuses on quantitative increases in inputs and outputs. Instead, behavioural additionality considers wider,…
In a move aimed at improving how it registers its development cooperation activities, the Ministry of Foreign Affairs developed an application: IMPACT. This was successful in enabling budget holders to report activities more correctly: activities now have shorter names and are reported in English more often than previously. However, budget holders continue to use non-standard abbreviations. Why this experiment was conducted: reports do not always comply with appropriate standards The Ministry…
The purpose of this study is to better understand Canadian's perceptions, knowledge, and decision-making related to home energy labels. It will build on the findings of an initial survey that explored home energy label design elements and information content, as well as perceptions of the current EnerGuide label for homes. Extending this work, the present study will examine how different rating presentations may affect comprehension of home energy performance and which home energy label design…
'Returning to employment? Don't forget about your benefits!' When individuals receiving benefits return to employment having been registered as unemployed, it is important that they report the change in their income to the Benefits Unit on time, to avoid repayment demands. Why do individuals not comply with this notification requirement? And what interventions could improve compliance? A revised letter from the UWV Employee Insurance Agency and an additional page on the Benefits Unit website…
PROJECT SUMMARY To increase uptake of flu vaccines and maintain a healthy workforce during the 2016-17 flu season, New York City’s Behavioral Design Team (NYC BDT) partnered with WorkWell NYC to design behaviorally informed emails to encourage New York City employees to visit a worksite flu clinic. One version of the redesigned email used the strategy of “enhanced active choice,” whereby employees were prompted to make a choice that had a clear right answer. IMPACT Behavioral emails more…
BETA partnered with the Department of Social Services to determine the effect of behaviourally-informed activity statements on gambling behaviour in a simulated game. We tested two activity statement prototypes and found participants who saw the activity statements bet less than those who did not. Showing participants clear and easy-to-understand information about their gambling activities empowered them to make informed decisions about how much to bet. This project was conducted under Measure 7…
Saving while being overdrawn costs consumers money. The interest they have to pay is far more than the interest they receive. An experiment tested two interventions aimed at encouraging consumers to use their savings to clear any overdraft, by pre-entering a repayment amount and giving explicit information about costs. These interventions lead to better choices amongst many, although not yet all, consumers. Why this experiment was conducted: saving while being overdrawn costs Dutch citizens…