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Behavioural tool

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We all know that if a 13-year-old has his mind set on something, it is quite difficult to try to change it. This is exactly the type of challenge that the Ministry of Education in Peru is approaching with students in public schools and high schools, targeting those from low-income households in particular. Teenagers often have pre-conceived ideas about their own intelligence, which influences how they react to academic challenges. If a student thinks he is not smart enough, he believes there is…
PROJECT SUMMARY Teachers in a summer school program for high school students provided brief, individualized, messages for parents with information about their child’s performance and behavior in school on a weekly basis. IMPACT Providing parents with individualized messages increased the probability a student earned credit for each class by 6.5 percentage points – a 41% reduction in failure rates.
PROJECT SUMMARY To increase uptake of flu vaccines and maintain a healthy workforce during the 2016-17 flu season, New York City’s Behavioral Design Team (NYC BDT) partnered with WorkWell NYC to design behaviorally informed emails to encourage New York City employees to visit a worksite flu clinic. One version of the redesigned email used the strategy of “enhanced active choice,” whereby employees were prompted to make a choice that had a clear right answer. IMPACT Behavioral emails more…
In Turkey, the years between 2012 and 2017 saw a steadily rising labor force participation rate but also unemployment. New workers, including women and youth, joined those already in the market increasing the competition for available jobs. At the same time, employers, reported difficulties finding workers with appropriate workplace competencies when filling vacancies, particularly when it came to job-related behaviors. The Turkish Employment Agency (ISKUR) and the World Bank teamed up to test…
In partnership with the Public Health Agency of Canada’s Office of Behavioural Science (BeSciO), the Privy Council Office’s Impact and Innovation Unit (IIU) has launched a multi-wave public opinion research survey to better understand public health challenges in Canada. The 'Health, Attitudes, and Behavioural Insights Trends' (HABIT) survey, combines research methods from the field of behavioural science (BeSci) with robust policy analysis to help inform government policies, programs, and…
The Program of Applied Research on Climate Action in Canada (PARCA Canada) combines behavioural science (BeSci) insights and methods with robust policy analysis to promote climate action. One of the main areas of focus involves collecting data over time on research questions of interest to the promotion of climate action in Canada (e.g. transportation, home energy use, waste management, engagement with nature, preparedness for extreme weather, disaster recovery, etc.) using a large and…
Due to the COVID-19 pandemic, guests were required to wear face masks on entering and while moving inside hospitality venues. To promote this behaviour, self-persuasion and salience techniques were used in this experiment - with notable success. Following the announced relaxation of face mask requirements, there was a decrease in face mask usage, although this was significantly less in hospitality venues that saw interventions than in venues that did not experience interventions. Why this…
Design of the Behavioral Theory of Change and Impact Measurement Framework for an Edutainment Miniseries to Combat Xenophobia and Discrimination against Venezuelan Migrants with a Gender Lens. This project involves developing a comprehensive behavioral science strategy for an edutainment miniseries supported by the World Bank. The initiative aims to reduce xenophobia and discrimination toward Venezuelan migrants in Peru, Ecuador, and Colombia while integrating a gender perspective throughout…
In Indonesia, as in other countries, a large proportion of tax returns are filed at the last minute. In a population-wide randomised controlled trial (n = 11,157,069), we evaluated the impact of behavioural email prompts on the proportion of annual tax returns filed at least two weeks before the deadline; and overall filing rate. In two control conditions, taxpayers either received no email or an email used in prior years, emphasising regulatory information. The five treatments informed by…