Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.

Number of BI projects:
0
Legend: Projects status
- Pre-registered project
- Completed project
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BI Project
A circular business model promotes reuse of products and materials. A case in point is a model where consumers return their jeans to the manufacturer after use. Which circular business model characteristics are consumers willing to accept right now, and what do they refuse? Acceptance of these models seems to increase if companies offer effective or appealing option combinations, such as monthly payment schedules and discounted returns.
Why this experiment was conducted: to promote the circular…
BI Project
Working more hours to combat teacher shortages: How can teachers be motivated to increase their work…
In a vignette survey, teachers in primary, secondary and post-secondary vocational education were asked whether they would like to work more hours − with and without incentives. The survey shows that their willingness to do so can be increased to varying degrees by offering them bonuses, additional employee benefits and a combination of both.
Why this experiment was conducted: teacher shortages
The government has identified significant staff shortages in primary and secondary education. It is…
The objective of the practice is to apply the behavioural lens (behavioural governance) on the Good Relations pilot-project.
During the spring 2023 Finnish Centre for Economic Development, Transport and Environment will be hosting about 20 decision maker events as a part of their Good Relations –project. These events are organized to bring together local decision makers (city councils and public officials) and different population and language groups to discuss good relations among local…
BI Project
Safer road behaviour on N36 provincial road: how can a campaign targeting road users prevent…
Rijkswaterstaat conducted a behavioural campaign aimed at urging drivers on the N36 provincial road in Overijssel to keep a safe distance, to be calm and relaxed while driving and to pay attention to the road. The campaign achieved a reduction in distractions, less irritation and an overall improved driving experience.
Why this experiment was conducted: many serious accidents on N36
The spotlight has been on the N36 between Hardenberg/Ommen and Almelo/ Wierden for some time due to the frequent,…
BI Project
Behavioural study on the pan-European Personal Pension Product (PEPP) information documents
The overall purpose of the study is to facilitate and execute graphic design work and consumer testing regarding the pan-European Personal Pension Product (PEPP) Key Information Document (KID) and Benefit Statement (BS) in three Member States. We will use mix behavioural methods to understand relevant behavioural biases, and why consumers find certain aspects of information related to pension products difficult to understand, and how to overcome those difficulties.
The problem
Missed appointments are a significant cost to the health care system, and patients who do not attend appointments miss out on valuable care.
What we did
We partnered with the Department of Health and Human Services and several health services to improve patient communications as part of a new Communications Toolkit for health services.
To understand what works, we designed a range of behaviourally-informed SMS reminders and letters to reduce the number of patients who do not attend…
The Adult Migrant English Program (AMEP) is a government-funded program for all permanent visa holders and some temporary visa holders who have less than a vocational level of English. Not all people who are eligible for the AMEP participate in it. The Department of Home Affairs commissioned BETA to evaluate the effectiveness of communication in participants’ home languages on increasing participation in the AMEP.
Trial 1: We will send text messages to speakers of Mandarin, Cantonese,…
Home Energy label
BI Project
Full price information for consumers: What effect does the way prices are displayed have on online…
The Netherlands Authority for Consumers & Markets (ACM) conducted an experiment to investigate the effect of incomplete prices when booking a holiday home. Websites that display incomplete prices cause greater uncertainty, make choosing more difficult, undermine trust and give the feeling of deception compared to websites displaying transparent prices.
Why this experiment was conducted: unclear picture of actual costs
In 2021, the ACM conducted a study into effective transparency. The aim was…
BI Project
The Impact of Behaviorally Informed Communications on Uptake of a Cover Crop Cost-share Program
ideas24 partnered with the Practical Farmers of Iowa (PFI) to better understand the behavioral barriers preventing corn and soybean farmers from adopting cover crops and enrolling in PFI's cover-crop cost-share program. Using what we learned from administrative data, farmer interviews and direct feedback during user-testing, we then jointly designed behaviorally informed communication interventions, which included mailers as well as a farmer referral campaign. To evaluate the potential impact of…