Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.

Number of BI projects:
0
Legend: Projects status
- Pre-registered project
- Completed project
This website, as well as any data and map included herein, are without prejudice to the status of or sovereignty over any territory, to the delimitation of international frontiers and boundaries and to the name of any territory, city or area.
BI Project
The study explores consumers’ understanding of the individual elements of the energy label and how the label design influences consumer choice. To this end, the study implemented two behavioural experiments to measure cognitive and behavioural responses to various label elements.
Telephone surveys were prefaced by a brief message reminding businesses that they had previously committed to participate.
While potential voters may register and intend to vote, many registered voters ultimately do not participate in elections. In addition, previous studies have not addressed how the impact of the text messages may vary among causal voters compared to habitual voters. Casual voters are defined as those who had previously only voted in the presidential election or major elections. Habitual voters are defined as those who have a higher propensity to vote (in this case, those who voted in each of the…
The project aims to increase the number of beneficiaries who “assign a Ticket” with an
Employment Network (EN) or VR agency. The assignment of a Ticket constitutes an agreement between the beneficiary and a service provider of their choice for employment support services.
An intermediate goal of the project is an increase in initial calls to the TTW Help Line.
BI Project
Measuring the effect of community based social marketing on the rate of application for home energy…
In Ireland, grants for retrofitting homes with energy upgrade measures are available from the Sustainable Energy Authority of Ireland. Improved energy efficiency of households is an important aspect of Ireland’s climate emergency related targets.
Barriers to retrofitting include a lack of understanding about retrofitting and the process, and a lack of awareness of grant availability. Community based social marketing (CBSM) might be an effective way of increasing uptake because it addresses…
To support building the pipeline of skilled workers in Ontario, the Ministry of Labour, Immigration, Training and Skills Development (MLITSD) introduced the Skilled Trades Strategy (STS) in 2020 which aims to modernize the skilled trades and apprenticeship system by breaking the stigma and attracting more young people to the skilled trades, simplifying the system, and encouraging employer participation. In collaboration with MLITSD, the Ontario Behavioural Insights Unit (BIU) plans to run a…
BI Project
Less waste placed next to underground containers: is there a reduction in the amount of waste left…
The Municipality of Dordrecht organised a competition titled The Cleanest Neighbourhood in Dordrecht. The aim was to get residents to place less rubbish next to underground waste containers. As a result of the experiment, the amount of waste left next to bins decreased and a new social norm was established.
Why this experiment was conducted: rubbish left next to waste containers
Bin liners and other bags containing residual and larger waste left next to underground containers rank amongst the…
Current psychological research has focused a great deal of studying susceptibility to misinformation across a single domain (e.g. COVID-19, Climate Change, etc...). It's not well understood if susceptibility is dependent on the content and context of misinformation. To address this, our team will investigate which predictors of susceptibility are consistent across topic areas.
BI Project
Website Verbeterjehuis.nl helps homeowners choose the right sustainability measures: which…
This online experiment tested various ways in which sustainability measures for homeowners are presented on the website verbeterjehuis.nl, ‘improve your home’. The variant emphasising that the sustainability measures are 'recommended for your personal situation' proved to be most effective. This addition acts as an incentive to homeowners to install roof insulation or adopt other sustainability measures.
Why this experiment was conducted: verbeterjehuis.nl website optimisation
Homeowners…
BETA Survey Series: Towards Net Zero – BETA will conduct a survey series to fill current information gaps and better understand barriers and enablers to making high impact household decisions that limit greenhouse gas emissions.