Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.

Number of BI projects:
0
Legend: Projects status
- Pre-registered project
- Completed project
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BI Project
Analysis of the preferences of current blood donors and development of a strategy for launching a behavioral blood donor registry.
Behavioural science interventions advancing energy efficiency have mostly focused on consumer behaviour, with comparatively little work examining the important role that industrial consumers play in advancing the energy transition. Using the D.R.I.V.E.® framework, the project identified, analysed and consolidated the relevant literature and potential of behavioural science informed approaches to help SMEs become more energy efficient. Starting from a comprehensive review of the academic and…
Contact-tracing mobile phone apps have the potential to play a role in controlling
the spread of COVID-19, but their success hinges on widespread uptake by the public. We
report a study that behaviourally pre-tested COVID Tracker, Ireland’s contact-tracing app,
prior to its launch with a large sample of smartphone users. The study was funded by the
Department of Health and run in co-operation with the app’s developers, NearForm.
Participants were randomised to receive different versions of a…
BI Project
Preparedness skills, sense of community and clear recommendations for action increase crisis…
The COVID-19 pandemic, the war in Ukraine, and other social and global political crises and incidents have increased the need to understand the mental resilience, preparedness, agency and sense of community of Finns in various crises and disruptions. This memorandum presents information related to these topics collected via the Citizens’ Pulse survey and citizen interviews commissioned by the Prime Minister’s Office in March and April 2022.
BI Project
Using Group‐ Based Cognitive Behavioral Therapy (CBT) Training to Improve Mental Health of SME…
In regions marked by fragility, conflict, and violence (FCV), entrepreneurs of small and medium-sized enterprises (SMEs) face increased risk of experiencing chronic stress and poor mentalhealth. In turn, this can lead to poor psychological outcomes, hamper their business performance,and weaken the benefits of existing financial and business assistance programs.
The World Bank’s Finance, Competitiveness, and Innovation (FCI) Global Practice, in collaboration with the
Mind, Behavior, and…
BI Project
Can Visual Cues to Portion Size Reduce the Number of Portions of Consumed? Two Randomized Controlled…
Methods
Two preregistered randomized controlled trials (N = 253 and N = 674) measured consumption in a lab and the home environment. Cues were salient, labeled stripes that demarcated single portions. Participants were randomized to cue condition or control. Consumption was measured without awareness.
Results
The main preregistered effect of the visual cue was not statistically significant. There was some variation by subgroup. In Study 1, men were more likely to eat the whole can of potato…
How does the presence of consumer protection affect decisions at retirement? Oxera undertook a behavioural experiment for the UK Financial Services Compensation Scheme (FSCS) to understand the role of FSCS protection—in both how consumers select their retirement income products, and whether they choose to obtain financial advice. This revealed how people behave in a realistic environment, providing insight into actual consumer behaviour and the importance of the FSCS in their decision-making.
BI Project
Less waste placed next to underground containers: is there a reduction in the amount of waste left…
The Municipality of Dordrecht organised a competition titled The Cleanest Neighbourhood in Dordrecht. The aim was to get residents to place less rubbish next to underground waste containers. As a result of the experiment, the amount of waste left next to bins decreased and a new social norm was established.
Why this experiment was conducted: rubbish left next to waste containers
Bin liners and other bags containing residual and larger waste left next to underground containers rank amongst the…
BI Project
Enhanced cybersecurity of SMEs: Can a phishing test make companies less vulnerable to cyberattacks?
Small and Medium-sized Enterprises are particularly vulnerable to cyberattacks. A large-scale field experiment amongst SME employees showed that a phishing test is effective in the short term, but not in the medium or long term.
Why this experiment was conducted: SMEs are vulnerable to cyberattacks
Phishing is one of the most common types of cybercrime and is frequently the precursor to additional cyber threats, including malware and ransomware attacks. SMEs are vulnerable, with many of them…
The objective of the practice is to apply the behavioural lens (behavioural governance) on the Good Relations pilot-project.
During the spring 2023 Finnish Centre for Economic Development, Transport and Environment will be hosting about 20 decision maker events as a part of their Good Relations –project. These events are organized to bring together local decision makers (city councils and public officials) and different population and language groups to discuss good relations among local…