In keeping with current thinking on violence prevention, the Violence Prevention Initiative @Schools (VPI@Schools) project focuses on strengthening protective factors for those learners most at risk of being victims of violence and reducing risk factors for those learners most at risk of perpetrating violence. Using a behaviourally informed project, the direct aim of the VPI@Schools project is to help learners develop alternative, positive automatic responses and change their beliefs and norms…
Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.
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To promote college access and affordability, education tax credits help with the cost of college by reducing the amount of tax owed. The most generous Federal higher education tax credit, the American opportunity tax credit (AOTC), is a maximum annual credit of $2,500 per eligible student. Yet, many eligible students (or their families) do not claim the credit. Among eligible students, national estimates indicate that 46 percent of independent students and 56 percent of dependent students take…
BI Project
Instilling the habit of more frequent hand washing in office settings: how to encourage proper and…
Washing your hands regularly with soap and water is an effective and easy way of reducing the risk of people falling ill with COVID-19, influenzas or a cold, or contracting other viral illnesses. Stickers and posters were developed focusing on reframing, nudging and habit stacking. Displaying the posters in the office environment led to an increase in handwashing amongst employees. Soap consumption went up.
Why this experiment was conducted: improved hygiene standards in the workplace is the…
In Germany there are significant gaps in measles vaccination which lead to repeated outbreaks of the disease. Vaccinations do more than just protect the recipient against infection. They also protect people who cannot be vaccinated, for example infants or people with certain chronic illnesses. However, many adults do not know that they are not completely vaccinated against measles. In order to close this information and vaccination gap, wirksam regieren compared various possible ways to provide…
PROJECT SUMMARY
ideas42 and Busara Center for Behavioral Economics worked with a major bank and telecommunications company in Nigeria to send behaviorally-informed SMS messages to customers to increase their use of mobile bank accounts.
IMPACT
Effects varied by message and audience; notably, injunctive norm messages led to a 45 percent increase in the number of clients making deposits among females with active accounts, from 0.82% to 1.81%.
RESULTS
Design
ideas42 and the Busara Center for…
We conducted a systematic search for an overview of reviews of scholarly evidence on scale up, and 11 practice interviews with behaviour science researchers and practitioners to identify the factors and activities that influence the scale up of behaviour change interventions, learn about scale up, its challenges, and useful frameworks, identify which behaviour to target with an intervention, assess the feasibility of different intervention ideas, and select a scalable behaviour change…
BI Project
Whāriki Haumaru: Encouraging voluntary participation at court for people with outstanding Warrants…
We seek to increase voluntary appearances for people with outstanding Warrants to Arrest (WTA) through reminder phone calls from Māori Wardens and Police. This Auckland-based project follows a proof-of-concept trial in the Eastern District, in which Māori Wardens made phone calls to people with outstanding WTAs and we compared voluntary appearance rates for those who were reached via phone to those who were not.
While this trial in the Eastern District showed indicative evidence that phone…
The general objective of this project was to test the effectiveness of presented information to retail investors. The overall aim is that the information provided should be well understood by retail investors and allow them to compare and select among different investment products.
Behavioural science interventions advancing energy efficiency have mostly focused on consumer behaviour, with comparatively little work examining the important role that industrial consumers play in advancing the energy transition. Using the D.R.I.V.E.® framework, the project identified, analysed and consolidated the relevant literature and potential of behavioural science informed approaches to help SMEs become more energy efficient. Starting from a comprehensive review of the academic and…
BI Project
Stabilization of blood supply and demand for the National Transfusion Service of the Slovak Republic
Analysis of the preferences of current blood donors and development of a strategy for launching a behavioral blood donor registry.