In a seven-week school-based field experiment using preadolescents’ physical activity as a proxy for estimating behavioural change, we test the hypothesis that boys’ and girls’ distinct networks are susceptible to different social incentives.
Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.
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The Government of Canada has announced plans to achieve 60% of personal vehicle sales to be comprised of zero-emissions vehicles(ZEV) by 2030, and 100% by 2025. While ZEVs have growing momentum among Canadians, sales penetration remains low compared to stated targets. In partnership with Natural Resources Canada, the Impact and Innovation Unit (IIU) are conducting this research to better understand the drivers and barriers to ZEV adoption among Canadians, and empirically test a selection of…
The Program of Applied Research on Climate Action in Canada (PARCA Canada) combines behavioural science (BeSci) insights and methods with robust policy analysis to promote climate action. One of the main areas of focus involves the launch of a longitudinal survey that will, over time, collect data on research questions of interest to the promotion of climate action in Canada (e.g. transportation, home energy use, waste management, engagement with nature, preparedness for extreme weather,…
The problem
Missed appointments are a significant cost to the health care system, and patients who do not attend appointments miss out on valuable care.
What we did
We partnered with the Department of Health and Human Services and several health services to improve patient communications as part of a new Communications Toolkit for health services.
To understand what works, we designed a range of behaviourally-informed SMS reminders and letters to reduce the number of patients who do not attend…
Current psychological research has focused a great deal of studying susceptibility to misinformation across a single domain (e.g. COVID-19, Climate Change, etc...). It's not well understood if susceptibility is dependent on the content and context of misinformation. To address this, our team will investigate which predictors of susceptibility are consistent across topic areas.
How does information on the job market affect the expectations and preferences of
pupils in pre-vocational education?
A large online platform for career development and career counselling
provided pupils who were attending pre-vocational colleges with
information on the career prospects of professions in which they are
interested. This information resulted in pupils revising their expectations,
and made them more likely to aim for jobs with better career prospects.
In partnership with Godot Inc. the Yomitan Village Office in Okinawa (Japan) conducted an AI-driven sludge audit of the medical check-up process. Since the 2022 financial year, the village office and Godot Inc. have been working together to apply behavioural science to medical check-up notifications delivered via SMS and postcards.
In 2021, Yomitan Village had the lowest general medical check-up rate among all 41 municipalities in Okinawa Prefecture. However, the application of behavioural…
The Ontario Public Service (OPS) is committed to promoting employment equity. Collecting sociodemographic data from employees will help the OPS better understand how different demographic groups are represented in the workforce and progress through their careers. However, recent initiatives to promote the voluntary submission of sociodemographic data through the OPS Human Resources portal (known as WIN) has had lower uptake than desired, reducing the quality of this data for decision-making…
BI Project
Helping social assistance recipients in finding work: Does a different approach lead to more people…
In a series of field experiments, six municipalities investigated whether a different approach in social assistance could get more people into work. The study focused on the effects of an exemption from the obligation to seek work, more intensive counselling or higher earnings disregards for additional income. A different approach can increase the number of people finding jobs. More research is needed.
Why the experiments were conducted: increasing the effectiveness of the Participation…
The problem
In Victoria, families need to consent to organ donation. Nine out of 10 families will consent to organ donation if a person has registered their intent to donate. But while 69% of Australians say they would donate their organs, only 33% of the adult population has registered. This is an example of the intention-action gap.
Behavioural insights concept: The intention-action gap refers to the difference between what people say they want to do, and what they actually do. It occurs in…