Behavioural Insights Projects

The project has the objective of accompanying, complementing, and strengthening the jurisdictional efforts of re-linking and permanence of students in the educational system through the national program "Volvé a la escuela" (Go Back to School) and jurisdictional initiatives, based on simple and cost-effective behavioral science interventions such as cellphone messaging. A mobile messaging strategy (text message and/or Whatsapp) will be designed to encourage students and their families to…

Institution: Secretariat of Strategic Affairs of the Presidency of Argentina

Team: Behavioral Sciences and Public Policies Unit

A circular business model promotes reuse of products and materials. A case in point is a model where consumers return their jeans to the manufacturer after use. Which circular business model characteristics are consumers willing to accept right now, and what do they refuse? Acceptance of these models seems to increase if companies offer effective or appealing option combinations, such as monthly payment schedules and discounted returns. Why this experiment was conducted: to promote the circular…

Institution: Rijkswaterstaat (Netherlands Directorate-General for Public Works and Water Management)

The objective of the practice is to apply the behavioural lens (behavioural governance) on the Good Relations pilot-project. During the spring 2023 Finnish Centre for Economic Development, Transport and Environment will be hosting about 20 decision maker events as a part of their Good Relations –project. These events are organized to bring together local decision makers (city councils and public officials) and different population and language groups to discuss good relations among local…

Institution: Prime Minister's Office - Finland

Team: Finnish Behavioural Policy Unit

Climate change is undoubtedly a challenge with deep - and increasingly complex - behavioural roots. High profile efforts are already underway in Canada through federal levers, like the carbon tax, energy efficiency regulations, and investments in clean technology, that further the Government of Canada's goals for decarbonization, electrification, energy-efficiency, and nature-based solutions. An additional tool to contribute to these efforts is evidenced-based, data-driven behavioural science…

Institution: Impact and Innovation Hub (IIU)- Impact Canada

Team: Impact and Innovation Unit (IIU)

Encouraging a more circular economy to lessen the impacts of climate change will require behavioural changes from Canadians. In partnership with Environment and Climate Change Canada (ECCC), we have launched a program of research to help meet some of Canada’s recycling targets—90% collection rate for plastic beverage containers, and these containers to have 50% recycled plastic content by 2030. This research will use insights and approaches from behavioural science to understand and increase…

Institution: Privy Council Office

Team: Impact and Innovation Unit (IIU)

The NYC Behavioral Design Team provided an additional reminder to Supplemental Nutrition Assistance Program (SNAP) clients that they would lose their benefits if they did not complete the SNAP recertification process. Highlighting the consequences and including attention-grabbing icons made this NYC BDT supplemental SNAP recertification notice more salient and actionable for clients.

Institution: NYC Mayorship

Team: The NYC Behavioral Design Team - ideas42

In partnership with the Public Health Agency of Canada’s Office of Behavioural Science (BeSciO), the Privy Council Office’s Impact and Innovation Unit (IIU) has launched a multi-wave public opinion research survey to better understand public health challenges in Canada. The 'Health, Attitudes, and Behavioural Insights Trends' (HABIT) survey, combines research methods from the field of behavioural science (BeSci) with robust policy analysis to help inform government policies, programs, and…

Institution: Privy Council Office

Team: Impact and Innovation Unit (IIU)

The overall purpose of the study is to facilitate and execute graphic design work and consumer testing regarding the pan-European Personal Pension Product (PEPP) Key Information Document (KID) and Benefit Statement (BS) in three Member States. We will use mix behavioural methods to understand relevant behavioural biases, and why consumers find certain aspects of information related to pension products difficult to understand, and how to overcome those difficulties.

Institution: Open Evidence

Team: Open Evidence

The 'Doe meer met taal' (Get more out of language) campaign was launched to reach out to individuals with limited literacy skills whose mother tongue is Dutch. At its conclusion, people in the target group said they felt more motivated to improve their language skills. They are also more inclined to take proactive steps, for example by engaging in language-related activities at home. 66,000 people visited the campaign website. Why this experiment was conducted: everyone should be equipped with…

Institution: Netherlands Ministry of Social Affairs and Employment and Ministry of Education, Culture and Science

Normative messages have been shown to increase intention to do physical activity. Positive normative message say that most people like you are physically active. Negative normative message say that most people like you are NOT physically active. The study traces how “positive” and “negative” normative messages influence physical activity intention.

Institution: European Commission

Team: JRC Competence Centre on Behavioural Insights