Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.

Number of BI projects:
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Legend: Projects status
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The project’s goal was to increase voter turnout among potential voters: registered voters who participated in one or fewer primary elections since 2000. Voting is a high-salience, socially important behavior that is essential to a functioning democratic society. While campaigns and organizations spend millions of dollars to increase voter turnout, recent research suggests that simple interventions like facilitating plan-making can help people follow through on their intentions.
Building on BETA’s work with the Australian Financial Security Authority (AFSA) on applying behaviour science to the Personal Property Securities Register, BETA and AFSA are evaluating whether select recommendations make the registration process easier and if they lead to more accurate registrations.
Climate change is undoubtedly a challenge with deep - and increasingly complex - behavioural roots. High profile efforts are already underway in Canada through federal levers, like the carbon tax, energy efficiency regulations, and investments in clean technology, that further the Government of Canada's goals for decarbonization, electrification, energy-efficiency, and nature-based solutions. An additional tool to contribute to these efforts is evidenced-based, data-driven behavioural science…
Avoiding electrical waste and promoting the manufacture of and demand for sustainable electrical products are key goals for the Federal Government. To this end, transparency for consumers is to be improved. Whether a lifespan label for electrical products can help achieve this aim was tested in an empirical study. The findings show that a lifespan label would lead to 3 out of 100 consumers opting for a more expensive product with a longer lifespan. When the lifespan was combined with information…
BI Project
More conscious student borrowing behaviour: How can excessive loan amounts be avoided after the…
Are there ways to limit the accrual of excessive loan amounts by students? A letter sent to students with student loans who have received a supplementary grant increases the likelihood of them reducing their loan amounts. This increased likelihood translates to an annual average decrease of over € 150 in loan amounts for students receiving both a supplementary grant and a loan.
Why this experiment was conducted: award of supplementary grant sometimes has little or no impact on loan…
In 2014, Tanzania’s regulators made the country
the first in Sub-Saharan Africa to permit interest
payments on mobile money wallets. Currently, annual
interest rates range from seven to nine percent, four
times greater than the average deposit in a US bank.
Despite this, mobile savings balances remain low,
especially among low-income users.
In order to understand what influences the saving
behaviors of low-income Tanzanians, our team, eMBeD,
together with the Consultative Group to Assist…
BI Project
Farmers and the new green architecture of the EU common agricultural policy: a behavioural…
This behavioural experiment with farmers assessed the effect of two policy features of the new green architecture of the EU common agricultural policy on the adoption of environmentally friendly practices: (1) increasing mandatory adoption and (2) shifting budget to voluntary schemes, by decreasing direct payments.
BI Project
Evaluating the Impact of Communicating the Credit Card Statement on Financial Decisions:…
Chilean regulation establishes the format and content that financial providers must communicate to cardholders about their transactions throughout a monthly billing statement. Although this information is relevant for making decisions, comparative evidence indicates that people have difficulty understanding and making informed decisions.
This study shows qualitative and experimental evidence about the impact of Credit Cards Statements on consumers' repaying decisions. The study considers the…
It’s the end of April in Poland. While everyone
is happy the harsh winter weather is finally getting
milder, the Polish Tax Authority is worried because
62% of the country failed to pay their taxes on time.
Over the past decade, the use of behavioral principles
by tax administrations in different countries has been
gaining ground. Given the country’s tax compliance
rate, Polish authorities and the World Bank tested the
use of behaviorally informed letters to late taxpayers
in order to…
Tax amnesties, a limited-time opportunity for a specified group of taxpayers to pay a defined amount of tax liabilities, are broadly used across countries because they generate short-term revenue gains. However, evidence suggest that tax amnesties fail to have long-term effects, and in some cases, they generate negative effects on compliance. With the goal of evaluating the impact of tax amnesties, this experiment relies on the behavioral principle of limited attention and redesigns the…