In partnership with the Public Health Agency of Canada’s Office of Behavioural Science (BeSciO), the Privy Council Office’s Impact and Innovation Unit (IIU) has launched a multi-wave public opinion research survey to better understand public health challenges in Canada. The 'Health, Attitudes, and Behavioural Insights Trends' (HABIT) survey, combines research methods from the field of behavioural science (BeSci) with robust policy analysis to help inform government policies, programs, and…
Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.
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Legend: Projects status
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BI Project
Fewer dangerous situations for cyclists: how to promote safe cycling in cities in Noord-Brabant?
Five large cities in Noord-Brabant and the provincial authorities investigated how to improve cycling safety through behavioural interventions. They placed signs and markings along cycle routes in 's-Hertogenbosch, Breda, Eindhoven, Helmond and Tilburg. Half of the interventions had an effect; the number of dangerous situations decreased.
Why this experiment was conducted: redesigning road layouts is not always possible
Six locations in towns and cities in Noord-Brabant were identified as…
Challenge
The City of Philadelphia in Pennsylvania offers a discount to low-income senior citizens living in the municipality on their water bills. Senior water and sewer customers can apply to receive 25 percent off their payments for water in an effort to reduce the financial burden on those elderly citizens with lesser means.
However, despite the fact that this would benefit the citizens in question, the City of Philadelphia noticed that many low-income seniors eligible for the discount were…
The Program of Applied Research on Climate Action in Canada (PARCA Canada) combines behavioural science (BeSci) insights and methods with robust policy analysis to promote climate action. One of the main areas of focus involves the launch of a longitudinal survey that will, over time, collect data on research questions of interest to the promotion of climate action in Canada (e.g. transportation, home energy use, waste management, engagement with nature, preparedness for extreme weather,…
Voting is a public good in that it benefits society and is an important part of a functioning democracy. Yet, many people fail to cast their ballot on election day because the individual benefits from voting are limited. Generally, people contribute more to public goods when their behavior is made more observable to others. However, voting is inherently private: very few people observe whether you actually show up on election day. In addition, existing channels used to encourage people to vote,…
BETA partnered with the Australian Energy Regulator to apply behavioural insights to the design of energy bills. We conducted a literature review to identify key research questions. We used 2 online samples involving over 6,300 and 7,800 Australians, respectively to a survey and 6 randomised controlled trials (survey experiments). They investigated the possibility of cognitive overload, and the impact of various bill components on comprehension and intentions.
In Turkey, the years between 2012 and 2017 saw a steadily rising labor force participation rate but also unemployment. New workers, including women and youth, joined those already in the market increasing the competition for available jobs. At the same time, employers, reported difficulties finding workers with appropriate workplace competencies when filling vacancies, particularly when it came to job-related behaviors. The Turkish Employment Agency (ISKUR) and the World Bank teamed up to test…
Testing Labelling Dimensions for Chemicals in Products
BI Project
Behavioral Sciences for the reconnection of secondary level students to the educational system
The project has the objective of accompanying, complementing, and strengthening the jurisdictional efforts of re-linking and permanence of students in the educational system through the national program "Volvé a la escuela" (Go Back to School) and jurisdictional initiatives, based on simple and cost-effective behavioral science interventions such as cellphone messaging. A mobile messaging strategy (text message and/or Whatsapp) will be designed to encourage students and their families to…
The Ministry of Justice and Security developed a behavioural intervention aimed at inspiring individuals to adopt safe cyber practices: 'Valse email? Meld het via de meldknop' (Fake email? Report it using the report button). Thanks to this behavioural intervention, employees are ten times more likely to report suspicious emails internally. Moreover, click rates on links in suspicious emails have significantly decreased.
Why this experiment was conducted: One in five SMEs have been victims of…