Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.

Number of BI projects:
0
Legend: Projects status
- Pre-registered project
- Completed project
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BI Project
Are people more likely to file their tax returns correctly if they receive a thank-you in advance or afterwards? Analyses show that thank-you messages have no effect on compliance behaviour.
Why this experiment was conducted: positive alternative sought
To encourage citizens' tax compliance (i.e., paying their taxes on time and correctly), it is occasional practice to emphasise the risk of checks and fines in case of non-compliance. One drawback of this deterrent method is that it can damage…
Parents within the Child Support Program can apply for a Change of Assessment (CoA) when they experience a change in their circumstances that might affect their child support payments or entitlements. This is done by lodging an application with the Department of Human Services (DHS).
The aim of the study is to examine whether providing timely and salient information about the receipt and process of a claim improves process transparency and saves client time and effort by reducing the need for…
Countries across the globe suffer from high rates
of youth unemployment and inactivity. The Maldives
are not immune. Despite efforts by the government
to increase employment opportunities among
young Maldivians, including the establishment
of employment quotas for nationals, results have
been underwhelming. Young people face barriers
such as social and gender norms around women’s
role in society, absence of role models to look up
to, and few jobs perceived as “suitable” for…
BETA partnered with the Australian Energy Regulator to apply behavioural insights to the design of energy bills. We conducted a literature review to identify key research questions. We used 2 online samples involving over 6,300 and 7,800 Australians, respectively to a survey and 6 randomised controlled trials (survey experiments). They investigated the possibility of cognitive overload, and the impact of various bill components on comprehension and intentions.
To support federal response efforts, Impact Canada is leading the implementation of the World Health Organization (WHO) Behavioural Insights (BI) Tool on COVID-19 in the Canadian context. This work is being led in collaboration with the Public Opinion Research Team within the Privy Council Office’s (PCO) Communications and Consultation Secretariat, which supports the Prime Minister’s Office in coordinating government communications in accordance with key priorities.
Insights garnered will…
Home Energy label
In connection with the 2022 county elections, an experiment was conducted in Finland for the first time to examine the impact of text message reminders on the voting turnout of young people. In the experiment, young people (aged 18 to 29) were messaged twice about the schedule of the county elections and their right to vote. The aim of the study was to find out whether a text message reminder increases voting turnout. The experiment was carried out in cooperation with the Ministry of Justice and…
Determining residents' current preferences for covid-19 vaccination and developing strategies based on the use of behavioural interventions.
BI Project
Generating more enthusiasm for teacher training programmes: How to get students more interested in…
In this experiment, various emails were sent to students in senior general secondary education (HAVO) and preuniversity education (VWO) to inform them about open days of teacher training programmes. The subject line that most caught their attention was ‘Are you looking for job security, challenge and a wide range of career opportunities?’ as well as a subject line in which a role model was introduced. Where emails mention teachers' starting salaries, students most often click links to more…
The purpose of this survey is to better understand Canadians’ perceptions, knowledge and decision-making related to home energy labels and to explore different design features and information presentations that may drive energy-efficient choices.