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This website was created by the OECD Observatory of Public Sector Innovation (OPSI), part of the OECD Public Governance Directorate (GOV).

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Behavioural tool

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Small businesses were sent behaviorally-informed emails encouraging them to apply to the Growth Vouchers program. A key part of the Department for Business, Innovation and Skills’ (BIS) remit is to provide support to small businesses in the United Kingdom. BIS has explored a number of initiatives to help these businesses grow. One of these initiatives was ‘Growth Vouchers’ – a program of matched funding with a £30 million budget. Businesses could apply for funding to help subsidize the…
Washing your hands regularly with soap and water is an effective and easy way of reducing the risk of people falling ill with COVID-19, influenzas or a cold, or contracting other viral illnesses. Stickers and posters were developed focusing on reframing, nudging and habit stacking. Displaying the posters in the office environment led to an increase in handwashing amongst employees. Soap consumption went up. Why this experiment was conducted: improved hygiene standards in the workplace is the…
The Program of Applied Research on Climate Action in Canada (PARCA Canada) combines behavioural science (BeSci) insights and methods with robust policy analysis to promote climate action. One of the main areas of focus involves the launch of a longitudinal survey that will, over time, collect data on research questions of interest to the promotion of climate action in Canada (e.g. transportation, home energy use, waste management, engagement with nature, preparedness for extreme weather,…
The 'Fit op jouw manier' (Fit your way) campaign aims to encourage overweight individuals to get after. The campaign successfully reaches the target audience, motivating them with tips that they then practice. For example, more people now regularly take the stairs instead of the life or escalator. Why this experiment was conducted: combating overweight and obesity The Prevention Agreement aims to reduce the proportion of overweight adults from 50% in 2018 to 38% by 2040. A healthy lifestyle…
Challenge Conditional cash transfers are funds given to households if they fulfill certain requirements, such as sending their children to school. These cash transfers can boost households’ investment in health and education; however, they are expensive, and it is often complicated to track and enforce compliance with the requirements. Removing the conditions may make cash transfer programs more cost effective by decreasing administrative costs, while still providing a nudge to increase school…
The problem Missed appointments are a significant cost to the health care system, and patients who do not attend appointments miss out on valuable care. What we did We partnered with the Department of Health and Human Services and several health services to improve patient communications as part of a new Communications Toolkit for health services. To understand what works, we designed a range of behaviourally-informed SMS reminders and letters to reduce the number of patients who do not attend…