Behavioural Insights Projects

The pervasive use of single-use plastic bags presents a growing environmental challenge globally. Despite legislative efforts, such as the mandatory 5p bag-charge introduced in England in October 2015, the problem persists. The issue took on renewed urgency in the wake of the Covid-19 pandemic, which has seen a regression in consumer habits towards increased use of single-use plastics, driven by health and safety concerns (Adyel, 2020). While traditional economic theory suggests that incentives…

Institution: Other

Team: Oxford

More than 480 000 people in Ile de France use an inefficient woodheating device releasing high quantities of particulate matters in the environment but do not always link air pollution and woodheating. This project aimed to inform the inhabitants about this link and encourage them to renew their ancient devices and adopt good practices around woodheating. 281 households were equiped with particulate matter sensors and the DITP compared the evolution of contamination between groups, divided in…

Institution: Direction Interministérielle de la Transformation Publique (DITP)

Team: Equipe Sciences Comportementales

PROJECT SUMMARY Arizona State University freshmen students eligible for the Student Engagement and Employment Development Plan (SEED), a work-study program, received emails designed to emphasize the benefits of joining the program and eliminate hassles in the application process. IMPACT The redesigned emails increased the number of students applying for SEED jobs by 3 percentage points, from 9% to 12% of students. Source: B-Hub

Institution: Ideas42

Team: Ideas42

Previous research by the Program of Applied Research on Climate Action and the Environment (PARCA) team has found that Canadians generally display poor understanding of the relative impacts of different pro-climate actions and have gaps in their understanding of climate change. Following up on these findings, a randomized controlled survey-experiment was conducted in December 2023 to test the impact of several behaviourally-informed interventions on climate literacy outcomes. Results suggested…

Institution: Impact and Innovation Hub (IIU)- Impact Canada

Team: Impact and Innovation Unit (IIU)

The study explores consumers’ understanding of the individual elements of the energy label and how the label design influences consumer choice. To this end, the study implemented two behavioural experiments to measure cognitive and behavioural responses to various label elements.

Institution: European Commission

Team: JRC Competence Centre on Behavioural Insights

In June 2016, Oxera and the Nuffield Centre for Experimental Social Sciences (CESS) published the results of an experiment testing the effectiveness of different ‘prompts’ in encouraging consumers to shop around. The study, commissioned by the UK Financial Conduct Authority (FCA), found that personalised messages were the most effective in stimulating product comparisons, while generic messaging appealing to social norms also had a significant impact.

Institution: Oxera Consulting

Team: Behavioural Economics Team

Regulators require lenders to display a subset of credit card features in summary tables before customers finalize a credit card choice. Some jurisdictions require some features to be displayed more prominently than others to help ensure that consumers are made aware of them. This approach could lead to untoward effects on choice, such that relevant but nonprominent product features do not factor in as significantly. To test this possibility, we instructed a random sample of 1615 adults to…

Institution: Behavioural Economics in Action at Rotman (BEAR)

Team: Behavioural Economics in Action at Rotman (BEAR)

How can response rates to questionnaires be increased? In the first quarter of 2023, some of the participants in a CBS survey received a letter in which the call-to-action appeared as far as possible at the top of the letter. The other participants received standard letters. The analyses showed that the standard letters produced a significantly higher response rate than the letters in which the call-to-action was placed at the top. Why this experiment was conducted: high response rate is…

Institution: Statistics Netherlands (CBS)

In line with the Government of Canada's National Adaptation Strategy, this project seeks to further understanding of Canadians’ awareness and adoption of measures intended to mitigate wildfire risk toward the end of supporting and empowering more widespread action. The study is a survey with an embedded randomized controlled trial component. The survey component of the study aims to address questions such as: 1. What are the barriers to more widespread adoption of wildland fire risk reduction…

Institution: Impact and Innovation Hub (IIU)- Impact Canada

Team: Impact and Innovation Unit (IIU)

Challenge Research suggests that some students—including low-income, underrepresented minority, and first generation students—avoid applying for financial aid due to a combination of psychological reasons. Some are overwhelmed by the complexity of the process, while others worry they’ll feel out of place in college or be stigmatized for their socio-economic background. These psychological factors can cause students to avoid applying for aid, or fail to complete their financial aid…

Institution: Ideas42

Team: Ideas42