BETA partnered with AFSA on two projects to determine how to best communicate about the consequences of bankruptcy.
In the first project, over 6,500 Australians completed one of six educational tools online that explain the consequences of bankruptcy and then assessed their levels of understanding. A pop-quiz and video were most effective, improving people’s understanding by 27 percentage points above the group that saw no educational tool.
In the second project, we introduced five additional…
Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.
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When firms in the UK do not follow the Financial Conduct Authority’s (FCA) Rules or Principles, and consumers incur financial losses as a result, the FCA seeks to ensure customers receive adequate compensation, or redress. In 2011/12, the FCA helped obtain over £150 million worth of redress for consumers. Instances where consumers are due redress do not often receive publicity. Instead, the firm alerts customers to a potential issue, usually in the form of a letter that gives customers…
BI Project
Increasing consumer engagement in the annuities market: can prompts raise shopping around?
In June 2016, Oxera and the Nuffield Centre for Experimental Social Sciences (CESS) published the results of an experiment testing the effectiveness of different ‘prompts’ in encouraging consumers to shop around. The study, commissioned by the UK Financial Conduct Authority (FCA), found that personalised messages were the most effective in stimulating product comparisons, while generic messaging appealing to social norms also had a significant impact.
Countries across the globe suffer from high rates
of youth unemployment and inactivity. The Maldives
are not immune. Despite efforts by the government
to increase employment opportunities among
young Maldivians, including the establishment
of employment quotas for nationals, results have
been underwhelming. Young people face barriers
such as social and gender norms around women’s
role in society, absence of role models to look up
to, and few jobs perceived as “suitable” for…
BI Project
Improved registration of development cooperation activities: How can an application ensure correct…
In a move aimed at improving how it registers its development cooperation activities, the Ministry of Foreign Affairs developed an application: IMPACT. This was successful in enabling budget holders to report activities more correctly: activities now have shorter names and are reported in English more often than previously. However, budget holders continue to use non-standard abbreviations.
Why this experiment was conducted: reports do not always comply with appropriate standards
The Ministry…
BI Project
Behavioural prompts to increase early filing of tax returns: a population-level randomised…
In Indonesia, as in other countries, a large proportion of tax returns are filed at the last minute. In a population-wide randomised controlled trial (n = 11,157,069), we evaluated the impact of behavioural email prompts on the proportion of annual tax returns filed at least two weeks before the deadline; and overall filing rate. In two control conditions, taxpayers either received no email or an email used in prior years, emphasising regulatory information. The five treatments informed by…
To support federal response efforts, Impact Canada is leading the implementation of the World Health Organization (WHO) Behavioural Insights (BI) Tool on COVID-19 in the Canadian context. This work is being led in collaboration with the Public Opinion Research Team within the Privy Council Office’s (PCO) Communications and Consultation Secretariat, which supports the Prime Minister’s Office in coordinating government communications in accordance with key priorities.
Insights garnered will…
The Government of Canada has announced plans to achieve 60% of personal vehicle sales to be comprised of zero-emissions vehicles(ZEV) by 2030, and 100% by 2025. While ZEVs have growing momentum among Canadians, sales penetration remains low compared to stated targets. In partnership with Natural Resources Canada, the Impact and Innovation Unit (IIU) are conducting this research to better understand the drivers and barriers to ZEV adoption among Canadians, and empirically test a selection of…
This research shows that teacher and administration absences can negatively affect students’ reading and math abilities.Working with the Peruvian Ministry of Education (MINEDU) and the UK’s Behavioural Insights Team (BIT), we tested whether attendance could be influenced by sending different behaviorally informed messages by email. One email message conveyed the current level of attendance of one’s school district the “social norm” while the other built on teachers’ pro-social…
BI Project
Encouraging the wearing of face masks in hospitality venues: how to ensure guests wear face masks in…
Due to the COVID-19 pandemic, guests were required to wear face masks on entering and while moving inside hospitality venues. To promote this behaviour, self-persuasion and salience techniques were used in this experiment - with notable success. Following the announced relaxation of face mask requirements, there was a decrease in face mask usage, although this was significantly less in hospitality venues that saw interventions than in venues that did not experience interventions.
Why this…