In partnership with Godot Inc. the Yomitan Village Office in Okinawa (Japan) conducted an AI-driven sludge audit of the medical check-up process. Since the 2022 financial year, the village office and Godot Inc. have been working together to apply behavioural science to medical check-up notifications delivered via SMS and postcards.
In 2021, Yomitan Village had the lowest general medical check-up rate among all 41 municipalities in Okinawa Prefecture. However, the application of behavioural…
Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.
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A Randomized Controlled Trial (RCT) was conducted at seven of Amel’s community centers to improve the performance of students sitting for Cycle I exams. The trial consisted of a short activity that comprised of a ranking exercise whereby they have to rank a list of 10 values from most of least important to them, followed by a drawing exercise in which they have to visualize their number 1 value [9]. Both exercises were completed by students right before sitting for their exams.
BI Project
Using protection motivation theory in the design of nudges to improve online security behavior
Online experiment to explore the effect of notifications on security behaviour. Both increased secure behavior – but the coping message significantly more so. The coping message was also as effective as both messages combined, but not so the threat appeal. Risk attitudes, age and country had a significant effect on behavior.
BI Project
Measuring the effect of community based social marketing on the rate of application for home energy…
In Ireland, grants for retrofitting homes with energy upgrade measures are available from the Sustainable Energy Authority of Ireland. Improved energy efficiency of households is an important aspect of Ireland’s climate emergency related targets.
Barriers to retrofitting include a lack of understanding about retrofitting and the process, and a lack of awareness of grant availability. Community based social marketing (CBSM) might be an effective way of increasing uptake because it addresses…
To better learn about the U.S. General Services Administration’s USAGov email audience, a bilingual survey was developed to include questions on preferred topics, preferred frequency of email communications, utility of emails, and audience demographics. USAGov sought to learn more about their email audience through the survey and by using behavioral insights to increase survey response.
BI Project
Whāriki Haumaru: Encouraging voluntary participation at court for people with outstanding Warrants…
We seek to increase voluntary appearances for people with outstanding Warrants to Arrest (WTA) through reminder phone calls from Māori Wardens and Police. This Auckland-based project follows a proof-of-concept trial in the Eastern District, in which Māori Wardens made phone calls to people with outstanding WTAs and we compared voluntary appearance rates for those who were reached via phone to those who were not.
While this trial in the Eastern District showed indicative evidence that phone…
In Turkey, the years between 2012 and 2017 saw a steadily rising labor force participation rate but also unemployment. New workers, including women and youth, joined those already in the market increasing the competition for available jobs. At the same time, employers, reported difficulties finding workers with appropriate workplace competencies when filling vacancies, particularly when it came to job-related behaviors. The Turkish Employment Agency (ISKUR) and the World Bank teamed up to test…
BETA partnered with the Department of Social Services to determine the effect of behaviourally-informed activity statements on gambling behaviour in a simulated game. We tested two activity statement prototypes and found participants who saw the activity statements bet less than those who did not. Showing participants clear and easy-to-understand information about their gambling activities empowered them to make informed decisions about how much to bet. This project was conducted under Measure 7…
BI Project
More Than Public Service: A Field Experiment on Job Advertisements and Diversity in the Police
There is a human capital crisis looming in the public sector as fewer and fewer people show interest in government jobs. At the same time, many public sector organizations struggle with increasing the diversity of their workforce. Although many institutional forces contribute to the challenge, part of the solution is in how government recruits. This study presents the results of a field experiment aimed at attracting more and different people to apply to a police force by varying job…
BI Project
Reporting a change in income to Benefits Unit: How to ensure that more people comply with their…
'Returning to employment? Don't forget about your benefits!' When individuals receiving benefits return to employment having been registered as unemployed, it is important that they report the change in their income to the Benefits Unit on time, to avoid repayment demands. Why do individuals not comply with this notification requirement? And what interventions could improve compliance? A revised letter from the UWV Employee Insurance Agency and an additional page on the Benefits Unit website…