Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.

Number of BI projects:
0
Legend: Projects status
- Pre-registered project
- Completed project
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BI Project
Finding ways to encourage collective action in contexts where only a minority adopts the desired behaviour is central to solving many of today's global environmental problems. We study how correcting people's beliefs about social norms and behavioural trends encourages collective action in a setting where the desired behaviour is not yet prevalent. In a field experiment, we test whether low sign-up rates for a municipal recycling program in urban Peru can be increased by providing information…
30% of the requests CNAM (Primary health care institution in France) receives by phone or email could be made and treated online. In order to encourage use of online services, the CNAM solicited help from the DITP. This dematerialization would benefit the user by easing the access to services, to the administration workers by improving their work conditions and to the institutions through gains in efficience.
We chose to target a precise procedure: ordering a Carte Vitale (Health Care card) for…
The OSGG supports the Governor General in recognizing, promoting, and cultivating excellence by Canadians to strengthen our national identity, unity, and pride. Central to these goals is nominating and appointing Canadian Honours, such as the Order of Canada, which celebrate and reflect the diversity of exceptional contributions that Canadians have made to their country. Maintaining the relevance of these Honours is important to sustaining a shared Canadian identity, and consequently cultivating…
Using a place-based approach and working with profiled local communities in Coventry, we prototype and test a new experimental methodology with elements of design thinking to better understand barriers to engagement with retrofit measures designed to reduce household carbon emissions and alleviate fuel poverty. We partner with Coventry City Council, a local school and artists to deliver a pilot scheme in the Radford area of Coventry and aim in future to expand the project to additional areas…
emand within the Child Protection system has grown significantly over the last decade.
The education sector is a particularly important stakeholder. Teachers and other school staff interact with children regularly and are often the first to notice if a child is at risk or needs support.
This project sought to better understand the decision making process of professionals from the education sector, Child Protection Intake and Child FIRST lead agencies for identification of whether a child is…
BI Project
Walk-in vaccination without an appointment: does the absence of the need to schedule a vaccination…
Could we expect a higher vaccine uptake if vaccination appointments are no longer necessary? A campaign in neighbourhoods where vaccination rates were lagging sought to test whether emphasising convenience led to an increase in the number of administered vaccinations, by offering walk-in vaccination without an appointment. This indeed proved to be the case. Furthermore, getting a COVID-19 vaccine on a walk-in basis has become popular, along with the platform PrikkenZonderAfspraak.
Why this…
As rewards increasingly become an instrument used by policymakers, it is important to find a reward mechanism that does not crowd out intrinsic motivation, is long lasting, and has positive spillover effects on third parties. A policy innovation introduced by the Municipality of Santa Fe (Argentina) allowed us to evaluate different mechanisms for rewarding tax compliance – participation in a lottery (financial motive), public recognition (moral channel), and provision of a visible and durable…
In collaboration with USAID and The Colombian Ministry of Justice, the project aims to design a Communication Strategy for Social and Behavioral Change to transform public perceptions of the justice system. This approach will integrate principles of behavioral science and strategic communication to:
Identify key barriers and beliefs that limit trust or appreciation of the justice system.
Segment target audiences, mapping sociodemographic and behavioral profiles to design relevant and effective…
BI Project
Combining Incentives with Narratives: Online-Field Experiment with Tesco to Reduce Plastic Bag Use
The pervasive use of single-use plastic bags presents a growing environmental challenge globally. Despite legislative efforts, such as the mandatory 5p bag-charge introduced in England in October 2015, the problem persists. The issue took on renewed urgency in the wake of the Covid-19 pandemic, which has seen a regression in consumer habits towards increased use of single-use plastics, driven by health and safety concerns (Adyel, 2020).
While traditional economic theory suggests that incentives…
BI Project
Using behavioural science to empower Canadians to reduce the risk of wildfire to their homes and…
In line with the Government of Canada's National Adaptation Strategy, this project seeks to further understanding of Canadians’ awareness and adoption of measures intended to mitigate wildfire risk toward the end of supporting and empowering more widespread action. The study is a survey with an embedded randomized controlled trial component.
The survey component of the study aims to address questions such as:
1. What are the barriers to more widespread adoption of wildland fire risk reduction…