Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.

Number of BI projects:
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Legend: Projects status
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The Program of Applied Research on Climate Action in Canada (PARCA Canada) combines behavioural science (BeSci) insights and methods with robust policy analysis to promote climate action. One of the main areas of focus involves the launch of a longitudinal survey that will, over time, collect data on research questions of interest to the promotion of climate action in Canada (e.g. transportation, home energy use, waste management, engagement with nature, preparedness for extreme weather,…
The Ontario Public Service (OPS) is committed to promoting employment equity. Collecting sociodemographic data from employees will help the OPS better understand how different demographic groups are represented in the workforce and progress through their careers. However, recent initiatives to promote the voluntary submission of sociodemographic data through the OPS Human Resources portal (known as WIN) has had lower uptake than desired, reducing the quality of this data for decision-making…
To better learn about the U.S. General Services Administration’s USAGov email audience, a bilingual survey was developed to include questions on preferred topics, preferred frequency of email communications, utility of emails, and audience demographics. USAGov sought to learn more about their email audience through the survey and by using behavioral insights to increase survey response.
This study focused on switching in payment accounts and mortgages, exploring the reasons why consumers do not switch and possible behavioural remedies.
To promote college access and affordability, education tax credits help with the cost of college by reducing the amount of tax owed. The most generous Federal higher education tax credit, the American opportunity tax credit (AOTC), is a maximum annual credit of $2,500 per eligible student. Yet, many eligible students (or their families) do not claim the credit. Among eligible students, national estimates indicate that 46 percent of independent students and 56 percent of dependent students take…
BI Project
Behavioural prompts to increase early filing of tax returns: a population-level randomised…
In Indonesia, as in other countries, a large proportion of tax returns are filed at the last minute. In a population-wide randomised controlled trial (n = 11,157,069), we evaluated the impact of behavioural email prompts on the proportion of annual tax returns filed at least two weeks before the deadline; and overall filing rate. In two control conditions, taxpayers either received no email or an email used in prior years, emphasising regulatory information. The five treatments informed by…
BI Project
Recommendations to improve the quality of the population’s diet through the National Food…
There is extensive evidence that shows that poor nutrition is associated with a set of non-communicable diseases, which today constitute the main cause of death. Currently in Argentina, excess weight affects all age groups, with a prevalence of 66.1% in the adult population, 13.6% in children under 5 years of age, and 41.1% in the 5 to 17 age group.
These figures are accompanied by inadequate eating habits, identifying wide food and nutritional gaps, due to deficit or excess, between current and…
BI Project
Text messaging to spur vaccination take-up: which type of communication is most effective?
In early 2022, various kinds of text messages were sent to over 100,000 residents of Brabant-Zuidoost who had not yet received a booster jab from the GGD. The results show that the most effective variant − in the 6 days after receiving the text message − led to a 3.2% increase in the number of vaccinations administered. This was the text message saying 'Jouw boosterprik ligt voor je klaar' (You can now book your booster vaccination) plus a randomly allocated date, time and location.
Why…
BI Project
Fewer dangerous situations for cyclists: how to promote safe cycling in cities in Noord-Brabant?
Five large cities in Noord-Brabant and the provincial authorities investigated how to improve cycling safety through behavioural interventions. They placed signs and markings along cycle routes in 's-Hertogenbosch, Breda, Eindhoven, Helmond and Tilburg. Half of the interventions had an effect; the number of dangerous situations decreased.
Why this experiment was conducted: redesigning road layouts is not always possible
Six locations in towns and cities in Noord-Brabant were identified as…
BI Project
Increasing consumer engagement in the annuities market: can prompts raise shopping around?
In June 2016, Oxera and the Nuffield Centre for Experimental Social Sciences (CESS) published the results of an experiment testing the effectiveness of different ‘prompts’ in encouraging consumers to shop around. The study, commissioned by the UK Financial Conduct Authority (FCA), found that personalised messages were the most effective in stimulating product comparisons, while generic messaging appealing to social norms also had a significant impact.