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This website was created by the OECD Observatory of Public Sector Innovation (OPSI), part of the OECD Public Governance Directorate (GOV).

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Behavioural tool

Number of BI projects:
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Design of the Behavioral Theory of Change and Impact Measurement Framework for an Edutainment Miniseries to Combat Xenophobia and Discrimination against Venezuelan Migrants with a Gender Lens. This project involves developing a comprehensive behavioral science strategy for an edutainment miniseries supported by the World Bank. The initiative aims to reduce xenophobia and discrimination toward Venezuelan migrants in Peru, Ecuador, and Colombia while integrating a gender perspective throughout…
In 2015 the World Meteorological Organization (WMO) released recommendations to move towards impact-based weather forecasts and warnings. These impact-based warnings will help increase lead-time for decision makers and the public, to ensure they are making the best choices to prepare for different types of weather events. Canada is currently in the process of adopting these recommendations by moving towards an impact-based tiered warning system for severe weather events. To assist in the…
emand within the Child Protection system has grown significantly over the last decade. The education sector is a particularly important stakeholder. Teachers and other school staff interact with children regularly and are often the first to notice if a child is at risk or needs support. This project sought to better understand the decision making process of professionals from the education sector, Child Protection Intake and Child FIRST lead agencies for identification of whether a child is…
Hospital-care-associated infections (HCAIs) represent the most frequent adverse event during care delivery, affecting hundreds of millions of patients around the world. Implementing and ensuring conformity to standard precautions, particularly best hand hygiene practices, is regarded as one of the most important and cheapest strategies for preventing HCAIs. The behavioural sciences have documented the potential of adjusting seemingly irrelevant contextual features in order to ‘nudge’ people…
PROJECT SUMMARY ideas42 and Busara Center for Behavioral Economics worked with a major bank and telecommunications company in Nigeria to send behaviorally-informed SMS messages to customers to increase their use of mobile bank accounts. IMPACT Effects varied by message and audience; notably, injunctive norm messages led to a 45 percent increase in the number of clients making deposits among females with active accounts, from 0.82% to 1.81%. RESULTS Design ideas42 and the Busara Center for…
The Program of Applied Research on Climate Action in Canada (PARCA Canada) combines behavioural science (BeSci) insights and methods with robust policy analysis to promote climate action. One of the main areas of focus involves the launch of a longitudinal survey that will, over time, collect data on research questions of interest to the promotion of climate action in Canada (e.g. transportation, home energy use, waste management, engagement with nature, preparedness for extreme weather,…
PROJECT SUMMARY Arizona State University freshmen students eligible for the Student Engagement and Employment Development Plan (SEED), a work-study program, received emails designed to emphasize the benefits of joining the program and eliminate hassles in the application process. IMPACT The redesigned emails increased the number of students applying for SEED jobs by 3 percentage points, from 9% to 12% of students. Source: B-Hub
Contact-tracing mobile phone apps have the potential to play a role in controlling the spread of COVID-19, but their success hinges on widespread uptake by the public. We report a study that behaviourally pre-tested COVID Tracker, Ireland’s contact-tracing app, prior to its launch with a large sample of smartphone users. The study was funded by the Department of Health and run in co-operation with the app’s developers, NearForm. Participants were randomised to receive different versions of a…
A circular business model promotes reuse of products and materials. A case in point is a model where consumers return their jeans to the manufacturer after use. Which circular business model characteristics are consumers willing to accept right now, and what do they refuse? Acceptance of these models seems to increase if companies offer effective or appealing option combinations, such as monthly payment schedules and discounted returns. Why this experiment was conducted: to promote the circular…