Challenge
At San Francisco State University, 18% of students drop out by the end of their first year, mostly for reasons unrelated to their academic achievements. The goal was to increase the number of first-year college students returning for their second year.
Design
To help first-year students understand that the challenges they faced were neither unique to them nor evidence of personal failure, all incoming first-year students at SF State were asked to watch a three-minute video in which…
Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.
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Legend: Projects status
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The Program of Applied Research on Climate Action in Canada (PARCA Canada) combines behavioural science (BeSci) insights and methods with robust policy analysis to promote climate action. One of the main areas of focus involves collecting data on emerging topics related to the promotion of climate action in Canada (e.g., transportation, energy use, waste management, etc.) using a large and nationally representative sample of Canadians.
The current project is the second wave of a repeated…
When firms in the UK do not follow the Financial Conduct Authority’s (FCA) Rules or Principles, and consumers incur financial losses as a result, the FCA seeks to ensure customers receive adequate compensation, or redress. In 2011/12, the FCA helped obtain over £150 million worth of redress for consumers. Instances where consumers are due redress do not often receive publicity. Instead, the firm alerts customers to a potential issue, usually in the form of a letter that gives customers…
BI Project
Encouraging the wearing of face masks in hospitality venues: how to ensure guests wear face masks in…
Due to the COVID-19 pandemic, guests were required to wear face masks on entering and while moving inside hospitality venues. To promote this behaviour, self-persuasion and salience techniques were used in this experiment - with notable success. Following the announced relaxation of face mask requirements, there was a decrease in face mask usage, although this was significantly less in hospitality venues that saw interventions than in venues that did not experience interventions.
Why this…
BI Project
Reduced calf mortality at dairy farms: how can dairy farmers be encouraged to take proper care of…
To reduce calf mortality rates, the Netherlands Food and Consumer Product Safety Authority (NVWA) developed various letters for distribution amongst three subgroups of dairy farmers. The impact measurement shows that calf mortality decreased in the overall target group, although the letters did not produce any measurable outcomes.
Why this experiment was conducted: calf rearing necessitates a significant amount of care
Failure to ensure appropriate care for animals in dairy farming operations…
BI Project
Working more hours to combat teacher shortages: How can teachers be motivated to increase their work…
In a vignette survey, teachers in primary, secondary and post-secondary vocational education were asked whether they would like to work more hours − with and without incentives. The survey shows that their willingness to do so can be increased to varying degrees by offering them bonuses, additional employee benefits and a combination of both.
Why this experiment was conducted: teacher shortages
The government has identified significant staff shortages in primary and secondary education. It is…
In Germany there are significant gaps in measles vaccination which lead to repeated outbreaks of the disease. Vaccinations do more than just protect the recipient against infection. They also protect people who cannot be vaccinated, for example infants or people with certain chronic illnesses. However, many adults do not know that they are not completely vaccinated against measles. In order to close this information and vaccination gap, wirksam regieren compared various possible ways to provide…
BI Project
Implementation of a chatbot based on behavioral strategies to promote the continuity of vaccination…
Despite the overwhelming medical evidence on the protection offered by the second, third and fourth doses of the Covid-19 vaccine, the acceptance of these doses remains low despite the existing supply. The problem is likely because there are currently no reminders in the province of Chaco, Argentina. This makes it difficult for residents to know if they are eligible for the next dose of the COVID-19 vaccine and where to access it.
Booster vaccination is associated with a lower risk of mortality…
Cambridgeshire Constabulary has noted that 1,650 hate incidents were reported within Cambridgeshire between 1st December 2019 and 28th February 2021 and the vast majority of reported incidents (1,344) were racially-based. The data indicates that since the pandemic (March 2020), incidents of Hate crime have increased for people with the following protected characteristics: disabled
people, LGBTQ+ people, race, religion. These groups are already disproportionately adversely impacted by COVID-19…
To support federal response efforts, Impact Canada is leading the implementation of the World Health Organization (WHO) Behavioural Insights (BI) Tool on COVID-19 in the Canadian context. This work is being led in collaboration with the Public Opinion Research Team within the Privy Council Office’s (PCO) Communications and Consultation Secretariat, which supports the Prime Minister’s Office in coordinating government communications in accordance with key priorities.
Insights garnered will…