Voting is a public good in that it benefits society and is an important part of a functioning democracy. Yet, many people fail to cast their ballot on election day because the individual benefits from voting are limited. Generally, people contribute more to public goods when their behavior is made more observable to others. However, voting is inherently private: very few people observe whether you actually show up on election day. In addition, existing channels used to encourage people to vote,…
Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.
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BI Project
Reduced calf mortality at dairy farms: how can dairy farmers be encouraged to take proper care of…
To reduce calf mortality rates, the Netherlands Food and Consumer Product Safety Authority (NVWA) developed various letters for distribution amongst three subgroups of dairy farmers. The impact measurement shows that calf mortality decreased in the overall target group, although the letters did not produce any measurable outcomes.
Why this experiment was conducted: calf rearing necessitates a significant amount of care
Failure to ensure appropriate care for animals in dairy farming operations…
The aim of the project was to reduce common errors that self-employed taxpayers make when
they complete certain sections of tax return form 1770, such as identifying their business category and declaring assets and liabilities. Taxpayers can make both intentional and unintentional errors. Our objective was to reduce unintentional errors associated with lack of knowledge.
BI Project
Generating more enthusiasm for teacher training programmes: How to get students more interested in…
In this experiment, various emails were sent to students in senior general secondary education (HAVO) and preuniversity education (VWO) to inform them about open days of teacher training programmes. The subject line that most caught their attention was ‘Are you looking for job security, challenge and a wide range of career opportunities?’ as well as a subject line in which a role model was introduced. Where emails mention teachers' starting salaries, students most often click links to more…
Not all UWV clients who receive unemployment benefit post their CVs on werk.nl. This prevents them from being found or matched for a job. Would it help to send them a reminder to their personal Work Folder as well as a text message? Yes it would: this experiment shows that five times more clients are then prompted to put their CV online, compared to clients who are not sent a reminder.
Why this experiment was conducted: missing CVs
25% of jobseekers on unemployment benefit who are asked to post…
This project aims to improve the effectiveness of medicines policy, develop a strategy for the adaptation of new medicines entering the system, focus on the behavior of selected stakeholder groups, and improve the effectiveness of existing medicines in the system.
In partnership with Godot Inc. the Yomitan Village Office in Okinawa (Japan) conducted an AI-driven sludge audit of the medical check-up process. Since the 2022 financial year, the village office and Godot Inc. have been working together to apply behavioural science to medical check-up notifications delivered via SMS and postcards.
In 2021, Yomitan Village had the lowest general medical check-up rate among all 41 municipalities in Okinawa Prefecture. However, the application of behavioural…
BI Project
Recommendations to improve the quality of the population’s diet through the National Food…
There is extensive evidence that shows that poor nutrition is associated with a set of non-communicable diseases, which today constitute the main cause of death. Currently in Argentina, excess weight affects all age groups, with a prevalence of 66.1% in the adult population, 13.6% in children under 5 years of age, and 41.1% in the 5 to 17 age group.
These figures are accompanied by inadequate eating habits, identifying wide food and nutritional gaps, due to deficit or excess, between current and…
Overall, this research investigated how to enhance the effectiveness of multi-stakeholder collaboration in tackling climate change. By leveraging two socio-psychological theories – Self-Affirmation Theory (SAT) and Moral Foundations Theory (MFT),this study equipped facilitators with strategies to reduce identity threats, foster constructive dialogs, and ultimately contribute to the development of more effective solutions in the environmental domain.
An ever-increasing number of AI ethicists can enumerate the most prominent risks; yet startlingly few psychologists, or other experts in behavioral science, are working on the project of aligning AI outcomes with fundamental ethical and safety principles. This knowledge gap is striking given the extraordinary investments being channeled into the technology’s ability to master and influence human behavior. In neglecting more than a century of relevant behavioral research, the ethical AI…