Using sustainable transportation alternatives can often be hindered by car dependence (Haustein, 2021). Within the context of Santa Monica, for example, approximately 75% of Santa Monica residents choose single occupancy vehicle (SOV) commutes to work, and over 50% of households own more than one vehicle (Data USA, n.d.). More generally, vehicle transportation accounts for 62% of greenhouse gas emissions in the city, making it the largest emissions contributor (Johnstone, 2021).
However,…
Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.
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Legend: Projects status
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Normative messages have been shown to increase intention to do physical activity. Positive normative message say that most people like you are physically active. Negative normative message say that most people like you are NOT physically active. The study traces how “positive” and “negative” normative messages influence physical activity intention.
Installation of large, moveable trash containers and trash cans in convenient locations made disposal of large trash bags and litter easier for residents of New York City public housing. A package of indoor and outdoor posters informed people of the new policy and encouraged them to use the new infrastructure.
This project leverages an online survey experiment among federal employees involved in the process of translating information and evidence about a program into actionable policies and programs. The experiment’s primary aim is to test ways of presenting information to improve sensitivity to impact-relevant information about a program. The impact-relevant features tested are: the number of people impacted, the intermediate or final outcomes and the persistence of effects. In addition, the…
Home Energy label
BI Project
Pre-contractual information and billing in the energy market – improved clarity and comparability
The study investigates minimum requirements and options for standardisation of energy offers and bills that ensure increased clarity and comparability, and puts forward better alternative “bill designs”. The study also examines the main factors discouraging energy consumers from switching, with a focus on the impact of exit fees in this decision. Finally, price comparison tools (PCTs) in the energy sector are examined and (independent) verification schemes for such tools are identified.
SEAI is conducting a monthly behavioural tracking survey to track everyday energy-related behaviours (home energy use and travel) in Ireland. The survey is being run to support ongoing government communications around the current energy crisis. We will run the survey over a given week (7-10 days) each month on a nationally representative adult sample. It is expected that the survey will run for 13 iterations initially.
In order to capture an accurate snapshot of current energy-related…
- There is need for organ donors.
- According to public opinion polls, approximately 84% of Canadians support organ and tissue donation but only 43% report to have registered.[1,2]
- In British Columbia, Canada, Internal operational data indicates that, between 2016 and 2017, 24,303 organ donation registrations took place through Service BC centres. This number dropped to 14,860 in 2019.
- Considering these circumstances, Service BC has partnered with the BC Behavioural Insights Group to develop…
BI Project
Feel & act green: can compliments about sustainable behaviour lead to the next sustainable…
Rijkswaterstaat (the Directorate-General for Public Works and Water Management) wants to induce behavioural change in several areas. The circular economy is one example. A study examined whether consumers will make more sustainable choices if they have been complimented on their past actions or behaviour that were environmentally friendly or sustainable. This proved to be the case.
Why this experiment was conducted: additional incentive for sustainable behaviour
Behavioural change is…