In connection with the 2022 county elections, an experiment was conducted in Finland for the first time to examine the impact of text message reminders on the voting turnout of young people. In the experiment, young people (aged 18 to 29) were messaged twice about the schedule of the county elections and their right to vote. The aim of the study was to find out whether a text message reminder increases voting turnout. The experiment was carried out in cooperation with the Ministry of Justice and…
Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.
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Encouraging a more circular economy to lessen the impacts of climate change will require behavioural changes from Canadians. In partnership with Environment and Climate Change Canada (ECCC), we have launched a program of research to help meet some of Canada’s recycling targets—90% collection rate for plastic beverage containers, and these containers to have 50% recycled plastic content by 2030. This research will use insights and approaches from behavioural science to understand and increase…
This study focused on switching in payment accounts and mortgages, exploring the reasons why consumers do not switch and possible behavioural remedies.
BI Project
Using savings to clear debit balances: What is the impact of pre-entering a repayment amount and…
Saving while being overdrawn costs consumers money. The interest they have to pay is far more than the interest they receive. An experiment tested two interventions aimed at encouraging consumers to use their savings to clear any overdraft, by pre-entering a repayment amount and giving explicit information about costs. These interventions lead to better choices amongst many, although not yet all, consumers.
Why this experiment was conducted: saving while being overdrawn costs
Dutch citizens…
In the spring of 2021, as COVID-19 vaccines became accessible to the US's general public, ideas42 and the Boston Transportation Department launched the FreeRide pilot program to encourage commuters to use transit (subway and bus) and bike share as they commute to work. The FreeRide program was designed to accomplish three main goals:
• Support small businesses and employees who have endured economic hardship during the pandemic.
• Shift employees away from single-occupancy vehicle use,…
Repairability of laptop computers: the Behavioral Sciences team of the interministerial department for transformation is piloting a study on the display of an index intended to clarify consumer choice. The objective: to support the General Commission for Sustainable Development (CGDD) in the implementation of this new tool.
The Australian Government has a range of programs available to assist those experiencing drought. But despite help being available, many do not reach out. The Behavioural Economics Team of the Australian Government (BETA) worked with the Joint Agency Drought Taskforce to research the barriers preventing people from seeking help.
We sought to:
• understand the most effective forms of communication about available forms of assistance, and incentives to take up assistance; and
• understand the…
In 2015 the World Meteorological Organization (WMO) released recommendations to move towards impact-based weather forecasts and warnings. These impact-based warnings will help increase lead-time for decision makers and the public, to ensure they are making the best choices to prepare for different types of weather events. Canada is currently in the process of adopting these recommendations by moving towards an impact-based tiered warning system for severe weather events. To assist in the…
30% of the requests CNAM (Primary health care institution in France) receives by phone or email could be made and treated online. In order to encourage use of online services, the CNAM solicited help from the DITP. This dematerialization would benefit the user by easing the access to services, to the administration workers by improving their work conditions and to the institutions through gains in efficience.
We chose to target a precise procedure: ordering a Carte Vitale (Health Care card) for…
BI Project
Can Visual Cues to Portion Size Reduce the Number of Portions of Consumed? Two Randomized Controlled…
Methods
Two preregistered randomized controlled trials (N = 253 and N = 674) measured consumption in a lab and the home environment. Cues were salient, labeled stripes that demarcated single portions. Participants were randomized to cue condition or control. Consumption was measured without awareness.
Results
The main preregistered effect of the visual cue was not statistically significant. There was some variation by subgroup. In Study 1, men were more likely to eat the whole can of potato…