emand within the Child Protection system has grown significantly over the last decade.
The education sector is a particularly important stakeholder. Teachers and other school staff interact with children regularly and are often the first to notice if a child is at risk or needs support.
This project sought to better understand the decision making process of professionals from the education sector, Child Protection Intake and Child FIRST lead agencies for identification of whether a child is…
Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.
Number of BI projects:
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Legend: Projects status
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BI Project
The Impact of Behaviorally Informed Communications on Uptake of a Cover Crop Cost-share Program
ideas24 partnered with the Practical Farmers of Iowa (PFI) to better understand the behavioral barriers preventing corn and soybean farmers from adopting cover crops and enrolling in PFI's cover-crop cost-share program. Using what we learned from administrative data, farmer interviews and direct feedback during user-testing, we then jointly designed behaviorally informed communication interventions, which included mailers as well as a farmer referral campaign. To evaluate the potential impact of…
The Ministry of Justice and Security developed a behavioural intervention aimed at inspiring individuals to adopt safe cyber practices: 'Valse email? Meld het via de meldknop' (Fake email? Report it using the report button). Thanks to this behavioural intervention, employees are ten times more likely to report suspicious emails internally. Moreover, click rates on links in suspicious emails have significantly decreased.
Why this experiment was conducted: One in five SMEs have been victims of…
BI Project
Making sure that young people get vaccinated against HPV: How do you encourage both boys and girls…
A campaign was launched to encourage young people to get the catch-up vaccination against Human Papillomavirus (HPV). The campaign succeeded in promoting discussion and increased awareness of HPV as well as persuading young people to get vaccinated.
Why this experiment was conducted: provide boys and girls with a vaccine they might not have received
In 2022 and 2023, boys were invited for the first time and girls were invited again to get vaccinated against the Human Papillomavirus (HPV). HPV…
BI Project
Encouraging people to get fitter: how can you give overweight people concrete guidance on adopting a…
The 'Fit op jouw manier' (Fit your way) campaign aims to encourage overweight individuals to get after. The campaign successfully reaches the target audience, motivating them with tips that they then practice. For example, more people now regularly take the stairs instead of the life or escalator.
Why this experiment was conducted: combating overweight and obesity
The Prevention Agreement aims to reduce the proportion of overweight adults from 50% in 2018 to 38% by 2040. A healthy lifestyle…
The Program of Applied Research on Climate Action in Canada (PARCA Canada) combines behavioural science (BeSci) insights and methods with robust policy analysis to promote climate action. One of the main areas of focus involves the launch of a longitudinal survey that will, over time, collect data on research questions of interest to the promotion of climate action in Canada (e.g. transportation, home energy use, waste management, engagement with nature, preparedness for extreme weather,…
BI Project
Social Multipliers at Work: Improving Children’s Outcomes Through Aspirations and Role Models
Every year, governments spend large amounts
of resources on development programs that aim
to change poor households’ behaviors and attitudes
toward investment in the education, health, and
nutrition of their children as a way to end the cycle
of poverty. One key mechanism that can achieve this
is working to raise aspirations. But how do you do
that in practice?
In this project, together with Karen Macours of the
Paris School of Economics and the Ministry of Family
in Nicaragua, we find that…
PROJECT SUMMARY
ideas42 and Busara Center for Behavioral Economics worked with a major bank and telecommunications company in Nigeria to send behaviorally-informed SMS messages to customers to increase their use of mobile bank accounts.
IMPACT
Effects varied by message and audience; notably, injunctive norm messages led to a 45 percent increase in the number of clients making deposits among females with active accounts, from 0.82% to 1.81%.
RESULTS
Design
ideas42 and the Busara Center for…
BI Project
Increasing Effectiveness of Family Planning Promoters in Mozambique through an SMS Intervention
OES is supporting the USAID-funded Integrated Family Planning Program (IFPP) in Mozambique led by Pathfinder International. The component of the IFPP that will be evaluated by OES is led by Population Services International (PSI). It aims to reach and engage urban women in Sofala and Nampula provinces at their doorstep with tailored family planning counseling specific to their needs, provided by family planning promoters. OES is supporting USAID/Mozambique efforts to increase the effectiveness…
In partnership with Environment and Climate Change Canada (ECCC) and Natural Resources Canada (NRCan), the Impact and Innovation Unit (IIU) has launched a multi-year program of research on climate change. The Program of Applied Research on Climate Action in Canada (PARCA Canada) combines behavioural science (BeSci) insights and methods with robust policy analysis to promote climate action. One of the main areas of focus involves the launch of a longitudinal survey that will, over time, collect…