This study aims to:
1) Use a Discrete Choice Experiment (or DCE) to explore and estimate Canadians’ preferences for different attributes of a potential ZEV purchase or lease.
2) Use an online RCT to explore the impact of varying messengers (government vs. personal testimonial) and varying messages (about driving range vs. affordability) on individuals' intent to switch to a ZEV
3) Explore Canadians’ knowledge of ZEVs
4) Generate baseline evidence other elements of decarbonized transport not…
Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.
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Legend: Projects status
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Why this experiment was conducted: scepticism about second-hand clothes
The clothing industry is a major polluter, and the second-hand market is an important alternative to new clothes. While more and more Dutch consumers are turning to pre-owned clothing, a large group remains sceptical. According to a target group study conducted in 2020, they wonder whether they will be able to find a suitable second-hand item, and whether it is hygienic. The best way to overcome this scepticism is to create…
The project’s goal was to increase voter turnout among potential voters: registered voters who participated in one or fewer primary elections since 2000. Voting is a high-salience, socially important behavior that is essential to a functioning democratic society. While campaigns and organizations spend millions of dollars to increase voter turnout, recent research suggests that simple interventions like facilitating plan-making can help people follow through on their intentions.
Challenge
Many people in developing nations have limited access to formal savings mechanisms, impeding their ability to save money and invest in agricultural inputs like tools and fertilizer that might help improve their crops. Among the many structural reasons for low savings rates (inaccessible banks, high transaction costs, distrust of financial institutions, lack of financial literacy), psychological barriers such as impatience or lack of self-control may also play a role. Additionally,…
Challenge
Tax delinquencies are a major problem for most tax administrations in the world. In Colombia, the National Accountant Office estimated the total outstanding debt to the National Tax Agency at $2.5 billion, which represents about 20 percent of estimated total tax evasion in 2014. Finding ways to reduce tax delinquencies is critical for both fiscal and equity considerations. A previous study compared messages about due liabilities delivered through three channels (letter, email, or…
BI Project
Filing tax returns correctly and on time: Is there value in expressing thanks to citizens and…
Are people more likely to file their tax returns correctly if they receive a thank-you in advance or afterwards? Analyses show that thank-you messages have no effect on compliance behaviour.
Why this experiment was conducted: positive alternative sought
To encourage citizens' tax compliance (i.e., paying their taxes on time and correctly), it is occasional practice to emphasise the risk of checks and fines in case of non-compliance. One drawback of this deterrent method is that it can damage…
The problem
In Victoria, families need to consent to organ donation. Nine out of 10 families will consent to organ donation if a person has registered their intent to donate. But while 69% of Australians say they would donate their organs, only 33% of the adult population has registered. This is an example of the intention-action gap.
Behavioural insights concept: The intention-action gap refers to the difference between what people say they want to do, and what they actually do. It occurs in…
BI Project
Implementation of a chatbot based on behavioral strategies to promote the continuity of vaccination…
Despite the overwhelming medical evidence on the protection offered by the second, third and fourth doses of the Covid-19 vaccine, the acceptance of these doses remains low despite the existing supply. The problem is likely because there are currently no reminders in the province of Chaco, Argentina. This makes it difficult for residents to know if they are eligible for the next dose of the COVID-19 vaccine and where to access it.
Booster vaccination is associated with a lower risk of mortality…
Water scarcity remains common in Brazil, especially in the Recife Metropolitan Region (RMR) in the State of Pernambuco. The RMR is subject to particularly high levels of non-revenue water—which occur when high volumes of water produced do not generate revenue for the supplier. While some losses may be due to structural and operational inefficiencies such as leaky pipes, clients also play a key role by defaulting on their water payments or installing bypasses to consume water free of charge.…
In Indonesia, a replication of a Growth Mindset intervention had significant impacts on student academic performance – particularly in schools located in regions that could benefit the most. Student learning outcomes in Indonesia have remained lower than their regional neighbors and other middle-income countries, as suggested by the results of the Program for International Student Assessment – PISA. Aside from socioeconomic conditions and access to educational resources, student motivation…