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This website was created by the OECD Observatory of Public Sector Innovation (OPSI), part of the OECD Public Governance Directorate (GOV).

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New Zealand Police use humorous and citizen-submitted videos for their crisis-comms

Innovative response

New Zealand Police undertook a series of efforts to communicate instructions, advice and information with citizens in new, creative, and sometimes humorous ways.

Specific issues addressed and anticipated impact

New Zealand police collaborated with actors from the mockumnetary police television show, Wellington Paranormal (created by Thor: Ragnarok Director Taika Waititi based off his movie 'What we do in the Shadows), to create 17 humrous videos tackling a range of topics related to COVID, as well as a viral song '2 metres, please.'

They also launched 'Creative Genius', repurposing a section of their Chat Cops recruitment website as a platform to share creative videos submitted by citizens that help explain risks and advice around COVID-19.

Organisations/institutions involved

New Zealand Police