Bogotá Local is novel because of its focus on activating the people's economy, in particular by targeting small producers and family-run businesses. This was a strategic prioritization that foremost gave women and heads of households, young people and seniors preference over other actors.

The initiative is also innovative as it was the first time that the central government and the Mayor's office made direct investments in the concept of "people's economy". This approach required a shift in the way investments are prioritized and conceptualized. In that sense, it is innovative because the focus of the recovery was not on large companies, rather on the population that faced most of the economic burden of the crisis caused by the pandemic.

It was led by the Secretariat of Government with the local mayor's offices (providing technical and budgetary support). Technical support was provided by the Secretariat of Economic Development and the Secretariat of Culture. As operating partner organizations are: the United Nations Development Program (UNDP), the U.S. Agency for International Development (USAID) and private entities that managed the incentive packages, subsidies and promoted social benefits for the population.

The direct beneficiaries of the strategy are those in the people's economy (shopkeepers, micro-entrepreneurs, family productive niches, among others). Specifically, the beneficiaries were: 32,297 people with jobs, 22,734 productive units, 12,656 women, 10,928 men, 8,799 young people, 1,230 rural producers and 949 cultural-related businesses. Among the beneficiary sectors we targeted: commerce, manufacturing, culture, services and agriculture and livestock.

Bogotá Local delivered results 2021 to: 32,383 people with jobs, 22,734 productive units or productive family enterprises with incentives. This benefits went directly to: 12,656 women, 10,928 men, 8,799 young people, 1,230 rural producers and 949 cultural incentives. During this period a total investment of $194,134,431,273 was made, corresponding to 51,658,975 USD (TRM June 2020).

In the year 2022, we seek to continue with the consolidation of the people's economy, where we expect to benefit 23,000 micro-businesses with an investment of $8,000,000. Priority will be given to micro enterprises run by mothers who are heads of households, young people, those over 55 years of age, oriented to green reconversion with sustainable practices, people with disabilities, victims of the armed conflict, cultural and creative micro enterprises, and members of ethnic communities.

• The first and main challenge was the change in the existing regulation to allow direct investments and transfers to local beneficiaries, instead of delivering it to third parties. In this case, this uncommon kind of delivery required a policy that guarantees an adequate execution of resources by the beneficiaries.
• There was also a difficulty in relation to the quota limit, since on some occasions the calls for applications had to be closed due to excessive enrollment. Likewise, it was identified that some people lacked technological capabilities for registration and the face-to-face processes were intensified.

Bogotá Local requires different conditions to achieve the success:

• It is necessary to have a clear leadership to conduct detailed follow-up, analysis of the perception of beneficiaries, and to drive the political will of the administrations.
• This innovation also required human resources to carry out the technical, legal, administrative and financial analysis required for the implementation of Bogota Local and the delivery of the incentives and benefits granted.

Bogotá Local has an innovative public management model based on a rigorous coordination process to meet the needs of the targeted population. The basics of the project can be taken and upscaled to solve a specific priority of a territory as they are adaptable to the conditions of municipalities, departments and countries.

• Institutional articulation is fundamental for carrying out a timely supply of goods and services to a target population. This public management process made it possible to clarify territorial needs, specify products or goods to be delivered and strengthen the people's economy of each locality.
• It is key to have the participation of the people identified as main beneficiaries. Their specific knowledge and experiences will allow to clearly determine the needs.
• The local mayor's offices, being the closest entities in each locality, must clearly promote and consolidate their productive niches in order to strengthen the economy in each territory.