Under the Public Sector Trial Scheme, this project aims to examine how to enhance the drivers' behavior by trial on the public sectors' vehicles by using driving safety modules - Safematics Smart Safety System (4S Solution) and Advanced Driver Assistance Systems, or ADAS to help drivers in the driving process. Through this, the government has a way of improving drivers' driving behavior and get more useful data to study the road design in urban settings.
Innovation Summary
Innovation Overview
Our product Safematics Solution targets the newly-emerged segment of connected cars, makes good use of their characteristics and promotes driving safety among them. Safety is of the utmost importance for driving, but a universal standard of safe driving has never been set up however. In light of this, Safematics Solution strives to formulate such a standard, turning the abstract concept of driving risk to a quantifiable variable and then reduce the risk.
To attain this, a host of relevant and accurate data is being collected and analyzed. The accuracy of the data is guaranteed by linking up with an advanced driving assistance system (ADAS) such as Mobileye, which minimizes and sometimes eradicates the probable errors inevitably incurred by using other technology like GPS. Yet Mobileye is not the solely applicable ADAS to Safematics Solution, other ADASs could also be utilized if required. Other than ADAS, Safematics Solution also has the expansion capability to link up with other in-vehicle safety devices such as speed limiter, with which patented technology will be allowed to dynamically control vehicle speed in the presence of a micro controller.
Furthermore, Safematics Solution is the first hardware which comprises both car camera function and driving behavior analytics. Other than the typical functions of a car travelling data recorder, Safematics Solution has data overlay on video, which could further enhance the management efficiency of the fleets.
Innovation Description
What Makes Your Project Innovative?
The Safematics Solution targets the newly-emerged segment of connected cars, makes good use of their characteristics and promotes driving safety among them. That claiming safety is of the utmost importance for driving should receive few objections, a universal standard of safe driving has never been set up however. In light of this, Safematics Solution strives to formulate such a standard, turning the abstract concept of driving risk to a quantifiable variable and then reduce the risk. To attain this, a host of relevant and accurate data is being collected and analyzed. The accuracy of the data is guaranteed by linking up with an advanced driving assistance system (ADAS).
Safematics Solution is the first hardware which comprises both car camera function and driving behavior analytics. Other than the typical functions of a car travelling data recorder, Safematics Solution has data overlay on video, which could further enhance the management efficiency of the fleets.
What is the current status of your innovation?
As of this date of submission in 2018, this project has conducted its first pilot to install the Safematics Smartbox and ADAS into EMSD vehicles. We are now at the stage of the second pilot - install the devices in more vehicles from different government departments. This implementation is a mixed methods approach, compiling data from qualitative methods. The data can be found on the backend platform. In this platform, we can get the big data analytics with video captures that can reflects the drivers' behaviour and performance. Based on the performance, we can design the most suitable driving safety solution for fleets users.
Innovation Development
Collaborations & Partnerships
An innovator for vehicle & mnagement & smart mobility and the government department were involved in the project. GreenSafety Technology Limited collaborated with Electrical and Mechanical Services Department to conduct a trial project of "Public Sector Trial Scheme". With the government's participation, it was helpful for us to examine how to enhance the efficiency of driving safety by using Smartbox and ADAS Device. The pilot of vehicles will be established in different departments.
Users, Stakeholders & Beneficiaries
The solution is highly conducive to fleets, insurance companies, business and government, to conduct road design and consider driving safety issues.
Innovation Reflections
Results, Outcomes & Impacts
About the impacts that we expect in the future, we anticipate that the solution has a high impact with regards to drivers, private fleets of vehicles, insurance companies, and society at large. It will create a fleet - society - economic ecosystem mutually benefiting these parties.
Challenges and Failures
The competitor of Safematics Solution and ADAS System are the similar brands of products, and also black box, car camera or automobile data recorder which may apply in public widely. However, our innovation is more precise in data collection and analytics. It contains 11 kinds of warning alerts, not only about speed or break, but also headway monitoring, pedestrian or forward collision etc.
By the comparison with competitors, we found that the functions did not appeared in the other devices. The device can record any potential dangerous driving behavior with sound alert on live, then put the datas and auto-captured video to the back-end cloud platform to show the comprehensive driving data analytics. Even though the competitor has the similar devices, the accuracy of recorded data is below average.
Conditions for Success
Support from governments, civil driving & road safety experts with this Safematics Solution was essential. To be successful in this project, the cooperation between particular governments departments and civil experts are crucial. Their advice, suggestion and feedback will helpful for company to develop the pilot project well. Even the human and financial resources are not much, our core team are become professional in driving safety and fleet management aspect that can apply the experience into another scenarios.
Replication
Safematics Solution can take advantage of Mobileye’s internationally highly extensive distribution network and reputation built by its about 20-year history in the safety product industry to gain access to such a highly potential market.
Lessons Learned
The pilot gave us an opportunity to collaborate with governmental departments. Through the collaboration process, we had learnt how to examine how to enhance drivers' driving behavior by install driving safety modules in the vehicles. We can get the driving behaviour data from the backend platform, then get know the particular fleets or drivers' driving behavior via the detailed data analysis.
Status:
- Developing Proposals - turning ideas into business cases that can be assessed and acted on
- Implementation - making the innovation happen
Date Published:
28 January 2018