The uniqueness of innovation is reflected in the multi-operability of the system and in the cooperation of all stakeholders (all of the customers).

The public procurement for hardware and software implementation was carried out in 2008, and the implementation was launched gradually in the spring of 2009. At first the "Urbana" system was used for public passenger transport (at the beginning with monthly tickets, an later with ‘’one-time use’’ tickets) in 2009 and at the beginning of 2010, the use of the system was extended to parking lots, parking garages and parking machines, then to the system for renting city bikes, libraries, funiculars, admission to the city galleries and the Ljubljana castle. In the last year, the city card system "Urbana" is also connected with a single public transport ticket at the state level and is thus used for all public transport operators in Slovenia, including railways. Its use much wider than in the city (Ljubljana has about 250,000 inhabitants), since more than 800,000 Urbana cards are in circulation and actively used. Effective performance is also confirmed by international awards such as MasterCard Transport Ticketing Awards in the category of the most successful payment systems on mobile phones and a prize called ‘’Informacijska Jagoda 2012’’ which presents the award for the best achievement in the field of information society in Slovenia. In addition to the planned services of the city, the system is also used for services that do not have a direct connection with the city, such as business hours records, entry and exit records in various buildings and premises, use as an electronic key for lockers,
authentication at events etc.

During the preparation stage, ''Javni Holding Ljubljana'' was authorized to carry out its activities with its subsidiaries and the company "Ljubljanska parkirišča in tržnice", which takes care of the parking systems in the city. In the introduction phase, the majority of departments of the city administration of the city of Ljubljana and public libraries, the provider of urban bicycles and many other organizations were involved.

The users, partners and political stakeholders were involved in the process from the moment of planning the introduction of the service, which was introduced simultaneously with the change in the traffic regulation of the city centre. The users were informed about each planned change through public information (press conferences, website of the city, a free newspaper issued by the municipality of Ljubljana that was distributed to all households ...), and all campaigns and adjustments were also coordinated between Political attendants at meetings of the city council.

The planned and successfully realized transition between the payment systems in the city passenger transport with
the smooth functioning of passenger traffic and the subsequent phase-in of other services.

The highest challenge in design and implementation was how to convince users about the usefulness of system replacement in public transport and the introduction of the system in all other services. The solution to this challenge was the continuous informing of public and the introduction of services and the long-term transition from old systems to the new one. This transition took about one year.

For the success of this project, coordination of all project phases and coordination of all stakeholders is necessary before the beginning of each phase. The flexibility of performance and purpose is also important; in this case, this is a change in the purpose of using from mobility-impaired to all visitors and residents in the city.

The potential for introducing the system also in other parts of Slovenia has proved to be the implementation of an integrated passenger transport system, since it has largely summarized the implementation method as implemented at the introduction of the card system ''Urbana''. With all modern systems, the system's multioperability is key to success, since such a system reduces the number of systems that each user has to handle.

The involvement of users is crucial in the development of social projects. In particular, it is important to inform in a timely manner.

When designing and implementing the project, it is most important that you do not fear changes, but rather identify with constructive proposals and implement them in practice as soon as possible.