Skip to content
An official website of the OECD. Find out more
Created by the Public Governance Directorate

This website was created by the OECD Observatory of Public Sector Innovation (OPSI), part of the OECD Public Governance Directorate (GOV).

How to validate authenticity

Validation that this is an official OECD website can be found on the Innovative Government page of the corporate OECD website.

Lean Brand Creation is a structured method for lean creation of a new brand, and a strategic guideline for an existing brand in any brand, marketing & experience design work. It contains a set of 22 canvasses. It is intended for a marketing context but some techniques could be adapted for public services or for stakeholder engagement.
It is an offspring of Futurice’s Lean Service Creation, and can be used with the LSC toolkit or on its own.

Champion CHAMPION:
Can be remixed

Publisher

Futurice

Discipline or practice

Product Design

About this resource

Country/Territory

United Kingdom

Date Published

2017

License

CC BY-SA Attribution-ShareAlike

Formats

Interactive canvas

See cases from others doing this in government

Go to case studies

Find experts and advisers who can assist me with this

Go to advice

Other toolkits related to Product Design

IDEO Design Kit Field Guide to Human-Centered Design

IDEO
The Design Kit resource is both a downloadable PDF as well as online guidance on the different phases of a...

Adobe Kickbox

Adobe
Kickbox is an innovation process that Adobe developed for its own use and then open-sourced so everyone can use it....

Lean Service Creation Handbook

Futurice
A curated set of 18 canvases that walk you through the steps needed for creating services & products using the...

Public Problem Solving Canvas

GovLab
The GovLab's Public Problem Solving Canvas is an online interactive canvas based on twenty questions to create and develop your...

Ethical OS Toolkit

Omidyar Network
The resource contains tools for visualizing and anticipating future risk of technology products, acknowledging that once technology is released and...

Design Jam Toolkit

TTC Labs
This resource is focused on collaboration around designs for solving product problems, specifically on the topics of trust, transparency and...

View all toolkits related to Product Design