Contrary to marketing brand watching, Citibeats offers a much more complex analysis and interpretation of data. Instead of being purely focused on single keywords, our research method is culturally focused, language-agnostic, easily adaptable, and monitors complex narratives evolving over time around a specific topic and that involves other related subtopics and multiple opinions expressed by users.

Citibeats’ AI analyzes large amounts of unstructured text data and other types of files where text can be extracted to identify in real time, social trends, people’s opinions, and concerns. All this information - collected and centralized in the dashboard of our platform - represents precious actionable insights for governments, multilateral organizations, and private companies to act upon and improve citizen's lives. Reacting to leading indicators helps our clients act faster, with a social and economic positive impact.

During these last 4 years, we’ve successfully been working with different organizations, such as WHO, IDB, UNESCO, World Bank, and UNDP; governments such as the municipality of Dublin, Ireland, and Navarra, Spain; and also private companies, like Telefonica and NTT Data. Citibeats has informed over $1 billion in social risk mitigation decisions, both in the public and private sectors, being able to detect early warning signs in social fast-changing environments.

Citibeats’ platform has been designed to guarantee high scalability and access to anyone (and not just expert data scientists); structure multilingual data in minutes to detect social development and sustainability trends faster; collect data —in different languages, dialects, slang, and new, local, or domain-specific vocabulary—from more than 85 countries around the world; significantly reduce bias from people’s opinions and calibrate the results before delivering them to our clients.

• Clients: WHO, IDB, UNESCO, World Bank, and UNDP; Governments such as the municipality of Dublin, Ireland, and Navarra, Spain - helped us achieve our revenue goals and become a leader in ethical and responsible AI.
• Tech partners: Microsoft, Facebook, Twitter, OHVcloud, Nvidia, AWS - helped us in the data collection and cloud computing side of the company
• Investors (and Clients): IDB Lab, CAF, Telefonica, NTT Data - helped us scale and grow

• EARS - 84,622,806 opinions collected, 30 countries covered
• CivicLytics - 39,226,553 opinions collected, 26 countries covered
• Amazon Basin Project - 327,080 opinions collected, 7 countries covered (As a result, in October 2021, the Green Climate Fund approved financing for the Amazon Project of 279M)
• We have informed over $1 billion in social risk mitigation decisions, both in the public and private sectors, being able to detect early warning signs in social fast-changing environments.

Citibeats' Social Understanding technology has been used by international organizations like WHO, World Bank, IDB Group, UNESCO, and UNDP to interpret citizens' needs and help local, regional, and national governments act timely to satisfy people's demands (up to 90 days before traditional survey methods and the media). Our AI platform has been implemented globally being able to collect real-time data from +70 countries, thanks to its agnostic set-up.

We measured the results of our technology based on the voices collected (over 1 billion) and on the more than $1 billion in social risk mitigation decisions that we informed (both in the private and public sectors). In particular, thanks to our collaboration with IDB, in October 2021, the Green Climate Fund approved financing for the Amazon Project of 279M to foster and support the cultural and economic growth of the region. As a result of this, we were recognized as a 2022 Technology Pioneer by the World Economic Forum.

The primary challenge is represented by funding. We are raising an 8€ Series A round that we schedule to close at the end of Q3 2022 to fund our global expansion to the US and to strengthen our positions in Europe, Asia & LATAM. There is still a lot to be done to educate the industry about an ethical and responsible approach to technology in general and to AI specifically. To that end, we are promoting initiatives (like https://www.citibeats.com/ethical-ai-community) and taking part in events about key topics such as ethics in technology, responsible AI, govtech, gender data, detection of bias in data, and more.

Seeing that the project model was not working, we have recently launched a new business model based on a monthly subscription license model. In particular, we have created the Sustainability, Health, and Social Risks Monitors to help organizations around the globe rapidly and easily understand citizens’ questions, needs, and concerns around those topics.

We work primarily with multilateral organizations that, by their nature, are strictly connected to local, regional, and national governments. We think that one of the main conditions for a social understanding platform like ours to succeed globally is to be adopted by big organizations like the EU or the UN. To reach that level, it is necessary to educate policy-makers about the necessity to interpret unbiased data in real time. In this society, time is of the essence. As said, we are also looking for financing to scale, especially in the US market.

Being a company with a social focus might sound idealistic, but experience has confirmed our vision. We have the expertise and the technical know-how to impact citizens’ lives in a positive way, and we plan to affect 2B€ in budgets from decisions made from our solution one year from now. Citibeats is the first piece of a technological and social mosaic that has the responsibility to bring humanity back into the decision-making.

Citibeats' platform has the advantage of being agnostic and easily adaptable to any kind of research. During the last 4 years, we've been collecting over 1 billion data around topics such as social risk, migration, health, vaccines, sustainability, etc. The change from a project model to a subscription model largely depended on the availability of this huge quantity of data collected, on the "open" nature of the platform, and on the easy applicability of our approach.

Any organization or institution, today, can access our data by purchasing a license and start learning immediately citizens' opinions and needs. There is also the possibility to customize the analysis to reflect the needs of the clients, by creating specific categories. We created a technology that is rapidly deployable just to help decision-makers be rapidly and better informed about any societal change and act consequently and timely.

History should help us learn from past mistakes and not repeat them, and even if humanity has never been that good in applying that principle so far, we believe that we might have reached a point in our social evolution where a change is possible and, now more than ever, necessary.

That change will be promoted by people and powered by an ethical use of technology focused on creating the conditions to bring humanity to a more responsible level of evolution. This will help make society more inclusive and representative, promote a sustainable and socially responsible approach to the economy and foster and defend values like diversity, gender equality, and self-determination.

In 4 years, we've seen how fast and profoundly society is changing. We need more companies (tech and non-tech) that stand as a bridge, as a connection between citizens and institutions and organizations. Otherwise, our progress as a society will be only partial and not equally distributed.

Citibeats has been recognized internationally with prestigious awards such as:

• The United Nations World Summit Awards;
• The COGx for the best Artificial Intelligence for public services.
• The NTT Open Innovation contest (that gave us the opportunity to work and develop a project with NTT Data)
• We are also one of the first four tech startups to successfully implement the ethical self-assessment for entrepreneurs tool promoted by fAIr LAC and IDB Lab.