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This website was created by the OECD Observatory of Public Sector Innovation (OPSI), part of the OECD Public Governance Directorate (GOV).

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Bi Project Policy Area: Administration

BI Project

Effective position of call-to-action: Is the response rate higher if the call-to-action appears the…

🇳🇱 Netherlands

How can response rates to questionnaires be increased? In the first quarter of 2023, some of the participants in a CBS survey received a letter in which the call-to-action appeared as far as possible at the top of the letter. The other participants received standard letters. The analyses showed that the standard letters produced a significantly higher response rate than the letters in which the call-to-action was placed at the top. Why this experiment was conducted: high response rate is…

Institution: Statistics Netherlands (CBS)

Administration