In collaboration with USAID and The Colombian Ministry of Justice, the project aims to design a Communication Strategy for Social and Behavioral Change to transform public perceptions of the justice system. This approach will integrate principles of behavioral science and strategic communication to:
Identify key barriers and beliefs that limit trust or appreciation of the justice system.
Segment target audiences, mapping sociodemographic and behavioral profiles to design relevant and effective…
Created by the Public Governance Directorate
This website was created by the OECD Observatory of Public Sector Innovation (OPSI), part of the OECD Public Governance Directorate (GOV).
How to validate authenticity
Validation that this is an official OECD website can be found on the Innovative Government page of the corporate OECD website.