Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.

Number of BI projects:
0
Legend: Projects status
- Pre-registered project
- Completed project
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BI Project
This study tested a behavioral intervention aiming to help reduce the prevalence of anemia in children in El Salvador. It first describes a traditional micronutrient distribution program for rural households. The analysis shows that although implementation was relatively successful, and take-up high, adherence to the full treatment of micronutrients was much lower. To explain this gap, the analysis employs a design methodology based on the “caregiver journey.” This methodology is a…
Smart energy services and demand flexibility are increasingly important topics. Levels of awareness in an Irish context are uncertain, but engagement is low. We test different ways of framing information on engagement and intention to be flexible. We record flexibility preferences by activity and flexibility mechanisms.
The Health Quality & Safety Commission (‘the
Commission’) uses data from the National Adult
Inpatient Experience Survey to understand patient
experience and evaluate quality of patient care in
hospitals. Two questions (See Appendix 1A) pertaining to
patients’ understanding of medication side-effects and
condition management have consistently received low
scores on the survey every quarter. Ogilvy conducted
Phase 1 of ‘Raising the Bar’ research for the Commission,
investigating these…
The Government of Canada wants to support the transition from home heating based on fossil fuels (e.g., natural gas) to electric heat pumps. Here, we wanted to test different ways of framing the advantages of heat pumps and assess the benefit of providing a step-by-step guide to getting a heat pump.
BI Project
Levelling the playing field in police recruitment: Evidence from a field experiment on test…
How to increase diversity in the police is an unanswered question that has received significant political and media attention. One area of intervention is the recruitment process itself. This study reports the results of a randomized controlled trial (RCT) in a police force that was experiencing a disproportionate drop in minority applicants during one particular test. Drawing on insights from the literatures on stereotype threat, belonging uncertainty and values affirmation exercises, we…
BI Project
The impact of the energy label – and potential changes to it – on consumer understanding and on…
The study explores consumers’ understanding of the individual elements of the energy label and how the label design influences consumer choice. To this end, the study implemented two behavioural experiments to measure cognitive and behavioural responses to various label elements.
The Program of Applied Research on Climate Action in Canada (PARCA Canada) combines behavioural science (BeSci) insights and methods with robust policy analysis to promote climate action. One of the main areas of focus involves the launch of a longitudinal survey that will, over time, collect data on research questions of interest to the promotion of climate action in Canada (e.g. transportation, home energy use, waste management, engagement with nature, preparedness for extreme weather,…
- There is need for organ donors.
- According to public opinion polls, approximately 84% of Canadians support organ and tissue donation but only 43% report to have registered.[1,2]
- In British Columbia, Canada, Internal operational data indicates that, between 2016 and 2017, 24,303 organ donation registrations took place through Service BC centres. This number dropped to 14,860 in 2019.
- Considering these circumstances, Service BC has partnered with the BC Behavioural Insights Group to develop…
Repairability of laptop computers: the Behavioral Sciences team of the interministerial department for transformation is piloting a study on the display of an index intended to clarify consumer choice. The objective: to support the General Commission for Sustainable Development (CGDD) in the implementation of this new tool.
Telephone surveys were prefaced by a brief message reminding businesses that they had previously committed to participate.