SIMPLESMENTE is an acronym formed by the initials of 12 mechanisms studied by the behavioral sciences. SIMPLESMENTE is an application to simplify and support the use of behavioral sciences in public policy designs. Based on a guided script, users define a problem of interest in public policies and are encouraged to assume the user's perspective. They are invited to apply a series of references, based on evidence and international practice, to improve their understanding of the situation and…
Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.
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BI Project
More Than Public Service: A Field Experiment on Job Advertisements and Diversity in the Police
There is a human capital crisis looming in the public sector as fewer and fewer people show interest in government jobs. At the same time, many public sector organizations struggle with increasing the diversity of their workforce. Although many institutional forces contribute to the challenge, part of the solution is in how government recruits. This study presents the results of a field experiment aimed at attracting more and different people to apply to a police force by varying job…
The Program of Applied Research on Climate Action in Canada (PARCA Canada) combines behavioural science (BeSci) insights and methods with robust policy analysis to promote climate action. One of the main areas of focus involves the launch of a longitudinal survey that will, over time, collect data on research questions of interest to the promotion of climate action in Canada (e.g. transportation, home energy use, waste management, engagement with nature, preparedness for extreme weather,…
PROJECT SUMMARY
Arizona State University freshmen students eligible for the Student Engagement and Employment Development Plan (SEED), a work-study program, received emails designed to emphasize the benefits of joining the program and eliminate hassles in the application process.
IMPACT
The redesigned emails increased the number of students applying for SEED jobs by 3 percentage points, from 9% to 12% of students.
Source: B-Hub
30% of the requests CNAM (Primary health care institution in France) receives by phone or email could be made and treated online. In order to encourage use of online services, the CNAM solicited help from the DITP. This dematerialization would benefit the user by easing the access to services, to the administration workers by improving their work conditions and to the institutions through gains in efficience.
We chose to target a precise procedure: ordering a Carte Vitale (Health Care card) for…
When firms in the UK do not follow the Financial Conduct Authority’s (FCA) Rules or Principles, and consumers incur financial losses as a result, the FCA seeks to ensure customers receive adequate compensation, or redress. In 2011/12, the FCA helped obtain over £150 million worth of redress for consumers. Instances where consumers are due redress do not often receive publicity. Instead, the firm alerts customers to a potential issue, usually in the form of a letter that gives customers…
BI Project
Can interventions in supermarkets reduce household food waste? A randomised controlled trial of…
The study was conducted in collaboration with eight supermarkets from two of the largest Swedish supermarket chains. The stores provided the natural environment in which to conduct an experiment using real shoppers and real purchases, without shoppers being aware of the study. Four different interventions (different price displays) were designed, based on insights from behavioural science. These signs were tested in a randomised controlled study for two common and perishable vegetables –…
Normative messages have been shown to increase intention to do physical activity. Positive normative message say that most people like you are physically active. Negative normative message say that most people like you are NOT physically active. The study traces how “positive” and “negative” normative messages influence physical activity intention.
Parents within the Child Support Program can apply for a Change of Assessment (CoA) when they experience a change in their circumstances that might affect their child support payments or entitlements. This is done by lodging an application with the Department of Human Services (DHS).
The aim of the study is to examine whether providing timely and salient information about the receipt and process of a claim improves process transparency and saves client time and effort by reducing the need for…
Challenge
Kosovo is the youngest country in Europe and faces the challenges of creating a government and setting up systems to generate funds needed to invest and develop. In 2018, only 47% of taxpayers made even a partial payment towards their due taxes. The consequences of low tax compliance and late repayment are two-fold. Individuals accumulate debt, interest, and fines from nonpayment which also prevents them from purchasing homes or registering vehicles until these debts are paid. On the…