Behavioural Insights Projects

The commercialization of formula milk (FM) began in Argentina at the end of the sixties. This market has grown remarkably since then, in turn, state agencies use LF as a tool to solve or combat low-weight problems in children and who for other reasons need to supplement the diet when milk is not possible exclusive breastfeeding (EBF). The increase in LF consumption is detrimental to breastfeeding (BF). Its introduction generates a vicious circle and dependency that is difficult to reverse…

Institution: Other

Team: Behavioral Sciences and Public Policies Unit

Hospital-care-associated infections (HCAIs) represent the most frequent adverse event during care delivery, affecting hundreds of millions of patients around the world. Implementing and ensuring conformity to standard precautions, particularly best hand hygiene practices, is regarded as one of the most important and cheapest strategies for preventing HCAIs. The behavioural sciences have documented the potential of adjusting seemingly irrelevant contextual features in order to ‘nudge’ people…

Institution: Other

ideas24 partnered with the Practical Farmers of Iowa (PFI) to better understand the behavioral barriers preventing corn and soybean farmers from adopting cover crops and enrolling in PFI's cover-crop cost-share program. Using what we learned from administrative data, farmer interviews and direct feedback during user-testing, we then jointly designed behaviorally informed communication interventions, which included mailers as well as a farmer referral campaign. To evaluate the potential impact of…

Institution: Ideas42

Team: Ideas42

The Program of Applied Research on Climate Action in Canada (PARCA Canada) combines behavioural science (BeSci) insights and methods with robust policy analysis to promote climate action. One of the main areas of focus involves the launch of a longitudinal survey that will, over time, collect data on research questions of interest to the promotion of climate action in Canada (e.g. transportation, home energy use, waste management, engagement with nature, preparedness for extreme weather,…

Institution: Privy Council Office

Team: Impact and Innovation Unit (IIU)

More than 480 000 people in Ile de France use an inefficient woodheating device releasing high quantities of particulate matters in the environment but do not always link air pollution and woodheating. This project aimed to inform the inhabitants about this link and encourage them to renew their ancient devices and adopt good practices around woodheating. 281 households were equiped with particulate matter sensors and the DITP compared the evolution of contamination between groups, divided in…

Institution: Direction Interministérielle de la Transformation Publique (DITP)

Team: Equipe Sciences Comportementales

Improving prevention in the area of mental health, destigmatizing the topic, improving awareness of the possibilities of help for different types of mental health problems, gradually breaking down the barriers that stand in the way of seeking professional help. Problem: students do not know how to deal with mental discomfort and the onset of mental health problems, including those caused by pandemics.

Institution: Ministry of Health of the Slovak Republic

Team: Behavioral and Experimental Economics Team (BEET)

Despite email alert systems having a large reach, email can be a difficult platform to spread awareness. BETA partnered with the Australian Cyber Security Centre (ACSC) to find ways of boosting the impact of an email alert system. We applied behavioural insights to the email design to bolster its effects, and tested these different design aspects using a randomised controlled trial. Subscribers were randomly assigned to receive an alert with one or more of our new design features (or a…

Institution: Prime Minister and Cabinet (PMC)

Team: Behavioural Economics Team of the Australian Government (BETA)

'Returning to employment? Don't forget about your benefits!' When individuals receiving benefits return to employment having been registered as unemployed, it is important that they report the change in their income to the Benefits Unit on time, to avoid repayment demands. Why do individuals not comply with this notification requirement? And what interventions could improve compliance? A revised letter from the UWV Employee Insurance Agency and an additional page on the Benefits Unit website…

Institution: Netherlands Employee Insurance Agency (UWV)

PROJECT SUMMARY Teachers in a summer school program for high school students provided brief, individualized, messages for parents with information about their child’s performance and behavior in school on a weekly basis. IMPACT Providing parents with individualized messages increased the probability a student earned credit for each class by 6.5 percentage points – a 41% reduction in failure rates.

Institution: Harvard Kennedy School

Team: Behavioural Insights Group

An online experiment with EU consumers was run to assess the relative effectiveness of three sustainability labelling approaches: (1) positive labels - only identifying products with the best sustainability performance, (2) negative labels - only identifying products with the worst sustainability performance, and (3) graded labels - conveying the relative sustainability of all products. Results suggest that graded labels are the most effective to steer consumer toward more sustainable purchase…

Institution: European Commission

Team: JRC Competence Centre on Behavioural Insights