Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.

Number of BI projects:
0
Legend: Projects status
- Pre-registered project
- Completed project
This website, as well as any data and map included herein, are without prejudice to the status of or sovereignty over any territory, to the delimitation of international frontiers and boundaries and to the name of any territory, city or area.
This study examined how people respond to a new income plan for retirement, known as a Comprehensive Income Product for Retirement (CIPR). A CIPR is a composite retirement income product which is intended to provide a balance of income, risk management (for example, longevity risk management) and flexibility to retirees. In response to a Financial System Inquiry1 recommendation, the Government has agreed to facilitate superannuation trustees pre-selecting a CIPR for their members at retirement.…
Home Energy Label
The Environment Act 1986 established the Ministry for the Environment (MfE), which is the primary adviser of the New Zealand Government on environmental matters. The purpose statement for the MfE is “A flourishing environment for every generation – He taiao tōnui mō ngā reanga katoa [te reo version, the indigenous language of the Māori people].
MfE is actively engaged in reducing waste across the country, as illustrated by the recent Aotearoa New Zealand Waste Strategy. To lead by…
BI Project
Using Group‐ Based Cognitive Behavioral Therapy (CBT) Training to Improve Mental Health of SME…
In regions marked by fragility, conflict, and violence (FCV), entrepreneurs of small and medium-sized enterprises (SMEs) face increased risk of experiencing chronic stress and poor mentalhealth. In turn, this can lead to poor psychological outcomes, hamper their business performance,and weaken the benefits of existing financial and business assistance programs.
The World Bank’s Finance, Competitiveness, and Innovation (FCI) Global Practice, in collaboration with the
Mind, Behavior, and…
BI Project
The Impact of Behaviorally Informed Communications on Uptake of a Cover Crop Cost-share Program
ideas24 partnered with the Practical Farmers of Iowa (PFI) to better understand the behavioral barriers preventing corn and soybean farmers from adopting cover crops and enrolling in PFI's cover-crop cost-share program. Using what we learned from administrative data, farmer interviews and direct feedback during user-testing, we then jointly designed behaviorally informed communication interventions, which included mailers as well as a farmer referral campaign. To evaluate the potential impact of…
BI Project
Safer road behaviour on N36 provincial road: how can a campaign targeting road users prevent…
Rijkswaterstaat conducted a behavioural campaign aimed at urging drivers on the N36 provincial road in Overijssel to keep a safe distance, to be calm and relaxed while driving and to pay attention to the road. The campaign achieved a reduction in distractions, less irritation and an overall improved driving experience.
Why this experiment was conducted: many serious accidents on N36
The spotlight has been on the N36 between Hardenberg/Ommen and Almelo/ Wierden for some time due to the frequent,…
The Health Quality & Safety Commission (‘the
Commission’) uses data from the National Adult
Inpatient Experience Survey to understand patient
experience and evaluate quality of patient care in
hospitals. Two questions (See Appendix 1A) pertaining to
patients’ understanding of medication side-effects and
condition management have consistently received low
scores on the survey every quarter. Ogilvy conducted
Phase 1 of ‘Raising the Bar’ research for the Commission,
investigating these…
Building on BETA’s work with the Australian Financial Security Authority (AFSA) on applying behaviour science to the Personal Property Securities Register, BETA and AFSA are evaluating whether select recommendations make the registration process easier and if they lead to more accurate registrations.
Climate change is undoubtedly a challenge with deep - and increasingly complex - behavioural roots. High profile efforts are already underway in Canada through federal levers, like the carbon tax, energy efficiency regulations, and investments in clean technology, that further the Government of Canada's goals for decarbonization, electrification, energy-efficiency, and nature-based solutions. An additional tool to contribute to these efforts is evidenced-based, data-driven behavioural science…