Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.

Number of BI projects:
0
Legend: Projects status
- Pre-registered project
- Completed project
This website, as well as any data and map included herein, are without prejudice to the status of or sovereignty over any territory, to the delimitation of international frontiers and boundaries and to the name of any territory, city or area.
emand within the Child Protection system has grown significantly over the last decade.
The education sector is a particularly important stakeholder. Teachers and other school staff interact with children regularly and are often the first to notice if a child is at risk or needs support.
This project sought to better understand the decision making process of professionals from the education sector, Child Protection Intake and Child FIRST lead agencies for identification of whether a child is…
BI Project
Text messaging to spur vaccination take-up: which type of communication is most effective?
In early 2022, various kinds of text messages were sent to over 100,000 residents of Brabant-Zuidoost who had not yet received a booster jab from the GGD. The results show that the most effective variant − in the 6 days after receiving the text message − led to a 3.2% increase in the number of vaccinations administered. This was the text message saying 'Jouw boosterprik ligt voor je klaar' (You can now book your booster vaccination) plus a randomly allocated date, time and location.
Why…
BI Project
Enhanced cybersecurity of SMEs: Can a phishing test make companies less vulnerable to cyberattacks?
Small and Medium-sized Enterprises are particularly vulnerable to cyberattacks. A large-scale field experiment amongst SME employees showed that a phishing test is effective in the short term, but not in the medium or long term.
Why this experiment was conducted: SMEs are vulnerable to cyberattacks
Phishing is one of the most common types of cybercrime and is frequently the precursor to additional cyber threats, including malware and ransomware attacks. SMEs are vulnerable, with many of them…
BI Project
Increasing consumer engagement in the annuities market: can prompts raise shopping around?
In June 2016, Oxera and the Nuffield Centre for Experimental Social Sciences (CESS) published the results of an experiment testing the effectiveness of different ‘prompts’ in encouraging consumers to shop around. The study, commissioned by the UK Financial Conduct Authority (FCA), found that personalised messages were the most effective in stimulating product comparisons, while generic messaging appealing to social norms also had a significant impact.
In partnership with Environment and Climate Change Canada (ECCC) and Natural Resources Canada (NRCan), the Impact and Innovation Unit (IIU) has launched a multi-year program of research on climate change. The Program of Applied Research on Climate Action in Canada (PARCA Canada) combines behavioural science (BeSci) insights and methods with robust policy analysis to promote climate action. One of the main areas of focus involves the launch of a longitudinal survey that will, over time, collect…
In 2023 the Department of Climate Change, Energy, the Environment and Water (DCCEEW) partnered with the Commonwealth Scientific and Industrial Research Organisation (CSIRO) to expand on a 2020 survey undertaken by CSIRO that explored Australian attitudes to specific elements of the energy transition (with an emphasis on solar farms). For example, the perceptions of risks and benefits. This project has now expanded to further examine Australians’ acceptance (commonly referred to as ‘social…
In partnership with the Public Health Agency of Canada’s Office of Behavioural Science (BeSciO), the Privy Council Office’s Impact and Innovation Unit (IIU) has launched a multi-wave public opinion research survey to better understand public health challenges in Canada. The 'Health, Attitudes, and Behavioural Insights Trends' (HABIT) survey, combines research methods from the field of behavioural science (BeSci) with robust policy analysis to help inform government policies, programs, and…
BETA is working with the Department of Social Services to evaluate the effectiveness of various behaviourally informed approaches on increasing workplace giving.
To support federal response efforts, Impact Canada is leading the implementation of the World Health Organization (WHO) Behavioural Insights (BI) Tool on COVID-19 in the Canadian context. This work is being led in collaboration with the Public Opinion Research Team within the Privy Council Office’s (PCO) Communications and Consultation Secretariat, which supports the Prime Minister’s Office in coordinating government communications in accordance with key priorities.
Insights garnered will…
To better learn about the U.S. General Services Administration’s USAGov email audience, a bilingual survey was developed to include questions on preferred topics, preferred frequency of email communications, utility of emails, and audience demographics. USAGov sought to learn more about their email audience through the survey and by using behavioral insights to increase survey response.