BETA is working with the Department of Social Services to evaluate the effectiveness of various behaviourally informed approaches on increasing workplace giving.
Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.
Number of BI projects:
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Legend: Projects status
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In a seven-week school-based field experiment using preadolescents’ physical activity as a proxy for estimating behavioural change, we test the hypothesis that boys’ and girls’ distinct networks are susceptible to different social incentives.
Small businesses were sent behaviorally-informed emails encouraging them to apply to the Growth Vouchers program.
A key part of the Department for Business, Innovation and Skills’ (BIS) remit is to provide support to small businesses in the United Kingdom. BIS has explored a number of initiatives to help these businesses grow.
One of these initiatives was ‘Growth Vouchers’ – a program of matched funding with a £30 million budget. Businesses could apply for funding to help subsidize the…
Despite email alert systems having a large reach, email can be a difficult platform to spread awareness. BETA partnered with the Australian Cyber Security Centre (ACSC) to find ways of boosting the impact of an email alert system. We applied behavioural insights to the email design to bolster its effects, and tested these different design aspects using a randomised controlled trial. Subscribers were randomly assigned to receive an alert with one or more of our new design features (or a…
BI Project
Increasing consumer engagement in the annuities market: can prompts raise shopping around?
In June 2016, Oxera and the Nuffield Centre for Experimental Social Sciences (CESS) published the results of an experiment testing the effectiveness of different ‘prompts’ in encouraging consumers to shop around. The study, commissioned by the UK Financial Conduct Authority (FCA), found that personalised messages were the most effective in stimulating product comparisons, while generic messaging appealing to social norms also had a significant impact.
This project (running from 2017-2022) led to the development of a free digital tool, allowing landholders to explore options in the regulated carbon farming market. By providing landholders access to relevant methods, carbon sequestration estimates, and a listing of possible co-benefits, the LOOC-C tool helped demystify a challenging legislative environment for a farming-friendly audience. https://looc-c.farm/
A human-centred design process was championed through the entire development process,…
This project aims to improve the effectiveness of medicines policy, develop a strategy for the adaptation of new medicines entering the system, focus on the behavior of selected stakeholder groups, and improve the effectiveness of existing medicines in the system.
BI Project
Behavioural prompts to increase early filing of tax returns: a population-level randomised…
In Indonesia, as in other countries, a large proportion of tax returns are filed at the last minute. In a population-wide randomised controlled trial (n = 11,157,069), we evaluated the impact of behavioural email prompts on the proportion of annual tax returns filed at least two weeks before the deadline; and overall filing rate. In two control conditions, taxpayers either received no email or an email used in prior years, emphasising regulatory information. The five treatments informed by…
Hospital-care-associated infections (HCAIs) represent the most frequent adverse event during care delivery, affecting hundreds of millions of patients around the world. Implementing and ensuring conformity to standard precautions, particularly best hand hygiene practices, is regarded as one of the most important and cheapest strategies for preventing HCAIs. The behavioural sciences have documented the potential of adjusting seemingly irrelevant contextual features in order to ‘nudge’ people…