Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.

Number of BI projects:
0
Legend: Projects status
- Pre-registered project
- Completed project
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BI Project
In regions marked by fragility, conflict, and violence (FCV), entrepreneurs of small and medium-sized enterprises (SMEs) face increased risk of experiencing chronic stress and poor mentalhealth. In turn, this can lead to poor psychological outcomes, hamper their business performance,and weaken the benefits of existing financial and business assistance programs.
The World Bank’s Finance, Competitiveness, and Innovation (FCI) Global Practice, in collaboration with the
Mind, Behavior, and…
Claims associated with adhesion contracts continue to represent a relevant challenge for financial consumer protection, particularly in highly mass-market products such as savings accounts and personal loans. The available evidence suggests that these complaints are not driven solely by regulatory transparency issues, but rather by persistent gaps in comprehension and attention at the time of contracting.
In this context, the Superintendency of Banks of the Dominican Republic (SBDR), through the…
The Environmental Habits and Values Survey (2020) aims to explore the values, opinions, attitudes and behaviour of Barcelona's citizens in relation to the environment, sustainability and climate change. This study was launched in 2000 and is carried out every four years. This year, 2024, the questions have been revised and the project is on-going.
The series has a dual value: on the one hand, it provides a snapshot of the values and attitudes of Barcelona residents at the time the survey is…
The problem
In Victoria, families need to consent to organ donation. Nine out of 10 families will consent to organ donation if a person has registered their intent to donate. But while 69% of Australians say they would donate their organs, only 33% of the adult population has registered. This is an example of the intention-action gap.
Behavioural insights concept: The intention-action gap refers to the difference between what people say they want to do, and what they actually do. It occurs in…
Improving prevention in the area of mental health, destigmatizing the topic, improving awareness of the possibilities of help for different types of mental health problems, gradually breaking down the barriers that stand in the way of seeking professional help.
Problem: students do not know how to deal with mental discomfort and the onset of mental health problems, including those caused by pandemics.
Challenge
Many eligible college students fail to apply for financial aid offered by the federal government altogether. Of those who do apply, many more reduce their chances of receiving aid by failing to apply by the priority deadline. In the 2013-2014 school year, more than 80% of students at Arizona State University who filed their financial aid applications did so after the priority deadline had passed, which can result in a lower aid package. This project’s goal was to increase the number…
Encouraging a more circular economy to lessen the impacts of climate change will require behavioural changes from Canadians. In partnership with Environment and Climate Change Canada (ECCC), we have launched a program of research to help meet some of Canada’s recycling targets—90% collection rate for plastic beverage containers, and these containers to have 50% recycled plastic content by 2030. This research will use insights and approaches from behavioural science to understand and increase…
BI Project
Filing tax returns correctly and on time: Is there value in expressing thanks to citizens and…
Are people more likely to file their tax returns correctly if they receive a thank-you in advance or afterwards? Analyses show that thank-you messages have no effect on compliance behaviour.
Why this experiment was conducted: positive alternative sought
To encourage citizens' tax compliance (i.e., paying their taxes on time and correctly), it is occasional practice to emphasise the risk of checks and fines in case of non-compliance. One drawback of this deterrent method is that it can damage…
BETA partnered with the Australian Energy Regulator to apply behavioural insights to the design of energy bills. We conducted a literature review to identify key research questions. We used 2 online samples involving over 6,300 and 7,800 Australians, respectively to a survey and 6 randomised controlled trials (survey experiments). They investigated the possibility of cognitive overload, and the impact of various bill components on comprehension and intentions.