Behavioural Insights Projects

An online experiment investigated how behavioural techniques could be used to increase the likelihood of companies with 2 to 10 employees applying for assistance under the Subsidy Scheme Improving Sustainability of SMEs (SVM ). The results show that an updated version of the website helps to clarify the subsidy. This effect is not reflected in the likelihood of these micro-SMEs actually applying for the subsidy. Why this experiment was conducted: SVM scheme not being fully utilised It is…

Institution: Netherlands Enterprise Agency

Among the education and psychology literature that looks at the role of beliefs and school outcomes, Growth Mindset theory (GM) posits that by helping students shift their theory of learning to one where intelligence isn’t a fixed state – but rather, that it’s malleable, and something you can improve and grow over time – students can become self-motivated to improve both academic effort and outcomes. Teaching youth how to foster a GM doesn’t just offer a potential solution at low cost…

Institution: World Bank

Team: eMBeD, Mind Behaviour and Development team

Home Energy label

Institution: Impact and Innovation Hub (IIU)- Impact Canada

Team: Behavioral Sciences Team

The OSGG supports the Governor General in recognizing, promoting, and cultivating excellence by Canadians to strengthen our national identity, unity, and pride. Central to these goals is nominating and appointing Canadian Honours, such as the Order of Canada, which celebrate and reflect the diversity of exceptional contributions that Canadians have made to their country. Maintaining the relevance of these Honours is important to sustaining a shared Canadian identity, and consequently cultivating…

Institution: Impact and Innovation Hub (IIU)- Impact Canada

Team: Impact and Innovation Unit (IIU)

The Program of Applied Research on Climate Action in Canada (PARCA Canada) combines behavioural science (BeSci) insights and methods with robust policy analysis to promote climate action. One of the main areas of focus involves the launch of a longitudinal survey that will, over time, collect data on research questions of interest to the promotion of climate action in Canada (e.g. transportation, home energy use, waste management, engagement with nature, preparedness for extreme weather,…

Institution: Privy Council Office

Team: Impact and Innovation Unit (IIU)

The aim of the project was to reduce common errors that self-employed taxpayers make when they complete certain sections of tax return form 1770, such as identifying their business category and declaring assets and liabilities. Taxpayers can make both intentional and unintentional errors. Our objective was to reduce unintentional errors associated with lack of knowledge.

Institution: Other

Team: Behavioural Insights Team (BIT)

In an effort to boost COVID-19 vaccination rates, mobile vaccination units were rolled out in late 2021. This strategy proved successful: the number of vaccinations administered was between 1.1 and 14.5 times higher in neighbourhoods on the days they were visited by mobile units. The units were more effective in rural areas than in urban settings. In addition, they proved to be more effective than average in neighbourhoods with a higher proportion of SGP voters and still effective, although to a…

The Government of Canada wants to support the transition from home heating based on fossil fuels (e.g., natural gas) to electric heat pumps. Here, we wanted to test different ways of framing the advantages of heat pumps and assess the benefit of providing a step-by-step guide to getting a heat pump.

Institution: Impact and Innovation Hub (IIU)- Impact Canada

Team: Impact and Innovation Unit (IIU)

How to increase diversity in the police is an unanswered question that has received significant political and media attention. One area of intervention is the recruitment process itself. This study reports the results of a randomized controlled trial (RCT) in a police force that was experiencing a disproportionate drop in minority applicants during one particular test. Drawing on insights from the literatures on stereotype threat, belonging uncertainty and values affirmation exercises, we…

Institution: University of California, Berkeley

Team: The People Lab

It’s the end of April in Poland. While everyone is happy the harsh winter weather is finally getting milder, the Polish Tax Authority is worried because 62% of the country failed to pay their taxes on time. Over the past decade, the use of behavioral principles by tax administrations in different countries has been gaining ground. Given the country’s tax compliance rate, Polish authorities and the World Bank tested the use of behaviorally informed letters to late taxpayers in order to…

Institution: World Bank

Team: eMBeD, Mind Behaviour and Development team