Behavioural Insights Projects

The study explores consumers’ understanding of the individual elements of the energy label and how the label design influences consumer choice. To this end, the study implemented two behavioural experiments to measure cognitive and behavioural responses to various label elements.

Institution: European Commission

Team: JRC Competence Centre on Behavioural Insights

BETA Survey Series: Towards Net Zero – BETA will conduct a survey series to fill current information gaps and better understand barriers and enablers to making high impact household decisions that limit greenhouse gas emissions.

Institution: Department of the Prime Minister and Cabinet

Team: Behavioural Economics Team of the Australian Government (BETA)

This project was led with the French National Forestry Office (ONF), which is an institution responsible for the management of public forests, under the supervision of the Ministry of Agriculture and Food and the Ministry of Ecological Transition. Our common project has studied how to apply behavioral science to enhance user safety in forests. It resulted in the generation of 17 Nudges. Experimentation is expected to start spring 2022.

Institution: Edwige

PROJECT SUMMARY ideas42 and Busara Center for Behavioral Economics worked with a major bank and telecommunications company in Nigeria to send behaviorally-informed SMS messages to customers to increase their use of mobile bank accounts. IMPACT Effects varied by message and audience; notably, injunctive norm messages led to a 45 percent increase in the number of clients making deposits among females with active accounts, from 0.82% to 1.81%. RESULTS Design ideas42 and the Busara Center for…

Institution: Busara Center for Behavioral Economics

Team: Ideas42

Waste management has become an issue of national concern in Bhutan; recovery and recycling are minimal, whilst landfills are overflowing. To address waste management issues, the Royal Government of Bhutan took up waste management as a flagship program under the 12th Five Year Plan which is being implemented by the National Environment Commission Secretariat (NECS), Royal Government of Bhutan. In support of the program, NECS, Thimphu Thromde (municipality) and the Gross National Happiness…

Institution: Behavioural Insights Team (BIT)

Team: Behavioural Insights Team (BIT)

We conducted a systematic search for an overview of reviews of scholarly evidence on scale up, and 11 practice interviews with behaviour science researchers and practitioners to identify the factors and activities that influence the scale up of behaviour change interventions, learn about scale up, its challenges, and useful frameworks, identify which behaviour to target with an intervention, assess the feasibility of different intervention ideas, and select a scalable behaviour change…

Institution: Government of Victoria - Department of Premier and Cabinet

Team: Behavioural insights Unit (VicGov BIU)

The 'Fit op jouw manier' (Fit your way) campaign aims to encourage overweight individuals to get after. The campaign successfully reaches the target audience, motivating them with tips that they then practice. For example, more people now regularly take the stairs instead of the life or escalator. Why this experiment was conducted: combating overweight and obesity The Prevention Agreement aims to reduce the proportion of overweight adults from 50% in 2018 to 38% by 2040. A healthy lifestyle…

Institution: Netherlands Ministry of Health, Welfare and Sport

Online experiment to explore the effect of notifications on security behaviour. Both increased secure behavior – but the coping message significantly more so. The coping message was also as effective as both messages combined, but not so the threat appeal. Risk attitudes, age and country had a significant effect on behavior.

Institution: European Commission

Team: JRC Competence Centre on Behavioural Insights

Building on BETA’s work with the Australian Financial Security Authority (AFSA) on applying behaviour science to the Personal Property Securities Register, BETA and AFSA are evaluating whether select recommendations make the registration process easier and if they lead to more accurate registrations.

Institution: Prime Minister and Cabinet (PMC)

Team: Behavioural Economics Team of the Australian Government (BETA)

Canada Carbon Rebate (CCR; formerly known as Climate Action Incentive Payment) is a tax-free, quarterly payment paid to Canadians by the federal government in eligible provinces to offset the costs of federal pollution pricing. According to recent results from the Program of Applied Research on Climate Action (PARCA), eligible Canadians have low awareness of CCR and think that carbon price costs them more than they receive in CCR payment. In fact, support for carbon pricing has been declining…

Institution: Impact and Innovation Hub (IIU)- Impact Canada

Team: Impact and Innovation Unit (IIU)