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This website was created by the OECD Observatory of Public Sector Innovation (OPSI), part of the OECD Public Governance Directorate (GOV).

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Behavioural tool

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The study explores consumers’ understanding of the individual elements of the energy label and how the label design influences consumer choice. To this end, the study implemented two behavioural experiments to measure cognitive and behavioural responses to various label elements.
Using a place-based approach and working with profiled local communities in Coventry, we prototype and test a new experimental methodology with elements of design thinking to better understand barriers to engagement with retrofit measures designed to reduce household carbon emissions and alleviate fuel poverty. We partner with Coventry City Council, a local school and artists to deliver a pilot scheme in the Radford area of Coventry and aim in future to expand the project to additional areas…
Previous research by the Program of Applied Research on Climate Action and the Environment (PARCA) team has found that Canadians generally display poor understanding of the relative impacts of different pro-climate actions and have gaps in their understanding of climate change. Following up on these findings, a randomized controlled survey-experiment was conducted in December 2023 to test the impact of several behaviourally-informed interventions on climate literacy outcomes. Results suggested…
PROJECT SUMMARY To increase uptake of flu vaccines and maintain a healthy workforce during the 2016-17 flu season, New York City’s Behavioral Design Team (NYC BDT) partnered with WorkWell NYC to design behaviorally informed emails to encourage New York City employees to visit a worksite flu clinic. One version of the redesigned email used the strategy of “enhanced active choice,” whereby employees were prompted to make a choice that had a clear right answer. IMPACT Behavioral emails more…
In 2014, Tanzania’s regulators made the country the first in Sub-Saharan Africa to permit interest payments on mobile money wallets. Currently, annual interest rates range from seven to nine percent, four times greater than the average deposit in a US bank. Despite this, mobile savings balances remain low, especially among low-income users. In order to understand what influences the saving behaviors of low-income Tanzanians, our team, eMBeD, together with the Consultative Group to Assist…
Online experiment tested two novel public health messages on social distancing. •Messages focused on potential to infect vulnerable people or many people. •Participants (N = 500) randomized to see control or (one of two) treatment posters. •Behavioral intentions and acceptability judgements of behaviors measured later. •Both posters increased caution with respect to social distancing.
ideas24 partnered with the Practical Farmers of Iowa (PFI) to better understand the behavioral barriers preventing corn and soybean farmers from adopting cover crops and enrolling in PFI's cover-crop cost-share program. Using what we learned from administrative data, farmer interviews and direct feedback during user-testing, we then jointly designed behaviorally informed communication interventions, which included mailers as well as a farmer referral campaign. To evaluate the potential impact of…
Building on BETA’s work with the Australian Financial Security Authority (AFSA) on applying behaviour science to the Personal Property Securities Register, BETA and AFSA are evaluating whether select recommendations make the registration process easier and if they lead to more accurate registrations.