Behavioural Additionality & Spillovers in the R&DTI
Background
This project aimed to understand the behavioural additionality effects of the R&DTI via a series of user interviews with companies currently engaged in R&D (including those participating and not participating in the R&DTI). Behavioural additionality goes beyond the traditional view of R&D additionality, which typically focuses on quantitative increases in inputs and outputs. Instead, behavioural additionality considers wider,…
Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.
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Legend: Projects status
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BI Project
The impact of the energy label – and potential changes to it – on consumer understanding and on…
The study explores consumers’ understanding of the individual elements of the energy label and how the label design influences consumer choice. To this end, the study implemented two behavioural experiments to measure cognitive and behavioural responses to various label elements.
Climate change is undoubtedly a challenge with deep - and increasingly complex - behavioural roots. High profile efforts are already underway in Canada through federal levers, like the carbon tax, energy efficiency regulations, and investments in clean technology, that further the Government of Canada's goals for decarbonization, electrification, energy-efficiency, and nature-based solutions. An additional tool to contribute to these efforts is evidenced-based, data-driven behavioural science…
BI Project
Nudge vs Superbugs: a behavioural economics trial to reduce the overprescribing of antibiotics
BETA and the Department of Health ran a trial to test the impact of personalised letters from Australia's Chief Medical Officer to high-prescribing GPs prompting them to consider reducing antibiotic prescribing where appropriate and safe.
Cambridgeshire Constabulary has noted that 1,650 hate incidents were reported within Cambridgeshire between 1st December 2019 and 28th February 2021 and the vast majority of reported incidents (1,344) were racially-based. The data indicates that since the pandemic (March 2020), incidents of Hate crime have increased for people with the following protected characteristics: disabled
people, LGBTQ+ people, race, religion. These groups are already disproportionately adversely impacted by COVID-19…
BI Project
Generating more enthusiasm for teacher training programmes: How to get students more interested in…
In this experiment, various emails were sent to students in senior general secondary education (HAVO) and preuniversity education (VWO) to inform them about open days of teacher training programmes. The subject line that most caught their attention was ‘Are you looking for job security, challenge and a wide range of career opportunities?’ as well as a subject line in which a role model was introduced. Where emails mention teachers' starting salaries, students most often click links to more…
This research shows that teacher and administration absences can negatively affect students’ reading and math abilities.Working with the Peruvian Ministry of Education (MINEDU) and the UK’s Behavioural Insights Team (BIT), we tested whether attendance could be influenced by sending different behaviorally informed messages by email. One email message conveyed the current level of attendance of one’s school district the “social norm” while the other built on teachers’ pro-social…
BETA Survey Series: Towards Net Zero – BETA will conduct a survey series to fill current information gaps and better understand barriers and enablers to making high impact household decisions that limit greenhouse gas emissions.
Challenge
At West Kentucky Community & Technical College (WKCTC), many students were failing or withdrawing from courses, but few used the free tutoring services available on campus. Additionally, faculty had the potential to play a large role in helping facilitate student engagement in tutoring services through referrals, but they weren’t involved enough to have an impact.
Design
To better connect students to campus tutoring services, a series of nine behaviorally designed emails were sent to…
Hospital-care-associated infections (HCAIs) represent the most frequent adverse event during care delivery, affecting hundreds of millions of patients around the world. Implementing and ensuring conformity to standard precautions, particularly best hand hygiene practices, is regarded as one of the most important and cheapest strategies for preventing HCAIs. The behavioural sciences have documented the potential of adjusting seemingly irrelevant contextual features in order to ‘nudge’ people…