Behavioural Insights Projects

A campaign was launched to encourage young people to get the catch-up vaccination against Human Papillomavirus (HPV). The campaign succeeded in promoting discussion and increased awareness of HPV as well as persuading young people to get vaccinated. Why this experiment was conducted: provide boys and girls with a vaccine they might not have received In 2022 and 2023, boys were invited for the first time and girls were invited again to get vaccinated against the Human Papillomavirus (HPV). HPV…

Institution: Dutch National Immunisation Programme

In regions marked by fragility, conflict, and violence (FCV), entrepreneurs of small and medium-sized enterprises (SMEs) face increased risk of experiencing chronic stress and poor mentalhealth. In turn, this can lead to poor psychological outcomes, hamper their business performance,and weaken the benefits of existing financial and business assistance programs. The World Bank’s Finance, Competitiveness, and Innovation (FCI) Global Practice, in collaboration with the Mind, Behavior, and…

Institution: World Bank

Team: eMBeD, Mind Behaviour and Development team

The study was conducted in collaboration with eight supermarkets from two of the largest Swedish supermarket chains. The stores provided the natural environment in which to conduct an experiment using real shoppers and real purchases, without shoppers being aware of the study. Four different interventions (different price displays) were designed, based on insights from behavioural science. These signs were tested in a randomised controlled study for two common and perishable vegetables –…

In collaboration with USAID and The Colombian Ministry of Justice, the project aims to design a Communication Strategy for Social and Behavioral Change to transform public perceptions of the justice system. This approach will integrate principles of behavioral science and strategic communication to: Identify key barriers and beliefs that limit trust or appreciation of the justice system. Segment target audiences, mapping sociodemographic and behavioral profiles to design relevant and effective…

Institution: The Colombian Ministry of Justice

Team: Instintivo

Analysis of the preferences of current blood donors and development of a strategy for launching a behavioral blood donor registry.

Institution: Ministry of Health of the Slovak Republic

Team: Behavioral and Experimental Economics Team (BEET)

This study tested a behavioral intervention aiming to help reduce the prevalence of anemia in children in El Salvador. It first describes a traditional micronutrient distribution program for rural households. The analysis shows that although implementation was relatively successful, and take-up high, adherence to the full treatment of micronutrients was much lower. To explain this gap, the analysis employs a design methodology based on the “caregiver journey.” This methodology is a…

Institution: Inter-American Development Bank (IDB)

In a seven-week school-based field experiment using preadolescents’ physical activity as a proxy for estimating behavioural change, we test the hypothesis that boys’ and girls’ distinct networks are susceptible to different social incentives.

Institution: European Commission

Team: JRC Competence Centre on Behavioural Insights

Institution: Other

Team: Social and Behavioural Energy Research

The Health Quality & Safety Commission (‘the Commission’) uses data from the National Adult Inpatient Experience Survey to understand patient experience and evaluate quality of patient care in hospitals. Two questions (See Appendix 1A) pertaining to patients’ understanding of medication side-effects and condition management have consistently received low scores on the survey every quarter. Ogilvy conducted Phase 1 of ‘Raising the Bar’ research for the Commission, investigating these…

Institution: Health Quality Commission New Zealand

Team: Health Quality & Safety Commission New Zealand

The study investigates minimum requirements and options for standardisation of energy offers and bills that ensure increased clarity and comparability, and puts forward better alternative “bill designs”. The study also examines the main factors discouraging energy consumers from switching, with a focus on the impact of exit fees in this decision. Finally, price comparison tools (PCTs) in the energy sector are examined and (independent) verification schemes for such tools are identified.

Institution: European Commission

Team: JRC Competence Centre on Behavioural Insights