Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.

Number of BI projects:
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Legend: Projects status
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While potential voters may register and intend to vote, many registered voters ultimately do not participate in elections. In addition, previous studies have not addressed how the impact of the text messages may vary among causal voters compared to habitual voters. Casual voters are defined as those who had previously only voted in the presidential election or major elections. Habitual voters are defined as those who have a higher propensity to vote (in this case, those who voted in each of the…
How does the presence of consumer protection affect decisions at retirement? Oxera undertook a behavioural experiment for the UK Financial Services Compensation Scheme (FSCS) to understand the role of FSCS protection—in both how consumers select their retirement income products, and whether they choose to obtain financial advice. This revealed how people behave in a realistic environment, providing insight into actual consumer behaviour and the importance of the FSCS in their decision-making.
The Environmental Habits and Values Survey (2020) aims to explore the values, opinions, attitudes and behaviour of Barcelona's citizens in relation to the environment, sustainability and climate change. This study was launched in 2000 and is carried out every four years. This year, 2024, the questions have been revised and the project is on-going.
The series has a dual value: on the one hand, it provides a snapshot of the values and attitudes of Barcelona residents at the time the survey is…
BI Project
Behavioural study on the pan-European Personal Pension Product (PEPP) information documents
The overall purpose of the study is to facilitate and execute graphic design work and consumer testing regarding the pan-European Personal Pension Product (PEPP) Key Information Document (KID) and Benefit Statement (BS) in three Member States. We will use mix behavioural methods to understand relevant behavioural biases, and why consumers find certain aspects of information related to pension products difficult to understand, and how to overcome those difficulties.
Water scarcity remains common in Brazil, especially in the Recife Metropolitan Region (RMR) in the State of Pernambuco. The RMR is subject to particularly high levels of non-revenue water—which occur when high volumes of water produced do not generate revenue for the supplier. While some losses may be due to structural and operational inefficiencies such as leaky pipes, clients also play a key role by defaulting on their water payments or installing bypasses to consume water free of charge.…
BI Project
Strategies to work on the encouragement of breastfeeding with the health teams of the first level of…
The commercialization of formula milk (FM) began in Argentina at the end of the sixties. This market has grown remarkably since then, in turn, state agencies use LF as a tool to solve or combat low-weight problems in children and who for other reasons need to supplement the diet when milk is not possible exclusive breastfeeding (EBF).
The increase in LF consumption is detrimental to breastfeeding (BF). Its introduction generates a vicious circle and dependency that is difficult to reverse…
The general objective of this project was to test the effectiveness of presented information to retail investors. The overall aim is that the information provided should be well understood by retail investors and allow them to compare and select among different investment products.
BETA Survey Series: Towards Net Zero – BETA will conduct a survey series to fill current information gaps and better understand barriers and enablers to making high impact household decisions that limit greenhouse gas emissions.
BI Project
Pre-contractual information and billing in the energy market – improved clarity and comparability
The study investigates minimum requirements and options for standardisation of energy offers and bills that ensure increased clarity and comparability, and puts forward better alternative “bill designs”. The study also examines the main factors discouraging energy consumers from switching, with a focus on the impact of exit fees in this decision. Finally, price comparison tools (PCTs) in the energy sector are examined and (independent) verification schemes for such tools are identified.
To gain insight into citizen perspectives on the themes of energy and climate, the Ministry of Economic Affairs and Climate periodically conducts public research. The Public Monitor Climate and Energy 2021 focuses on knowledge, attitude and behaviour of citizens in the field of the climate and energy transition.