Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.

Number of BI projects:
0
Legend: Projects status
- Pre-registered project
- Completed project
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BI Project
The pervasive use of single-use plastic bags presents a growing environmental challenge globally. Despite legislative efforts, such as the mandatory 5p bag-charge introduced in England in October 2015, the problem persists. The issue took on renewed urgency in the wake of the Covid-19 pandemic, which has seen a regression in consumer habits towards increased use of single-use plastics, driven by health and safety concerns (Adyel, 2020).
While traditional economic theory suggests that incentives…
BI Project
Empirical testing of the impact on consumer choice resulting from differences in the composition of…
Differences in the composition of seemingly identical branded food products (DC-SIP) has been a source of growing concern in the EU in recent years. This was particularly the case after tests conducted in several Member States (MS) confirmed the presence of differences in composition of some branded food products sold across different Member States. This report aims to contribute to the existing studies by verifying whether the presence of DC-SIP influences consumer preferences and willingness…
The Environment Act 1986 established the Ministry for the Environment (MfE), which is the primary adviser of the New Zealand Government on environmental matters. The purpose statement for the MfE is “A flourishing environment for every generation – He taiao tōnui mō ngā reanga katoa [te reo version, the indigenous language of the Māori people].
MfE is actively engaged in reducing waste across the country, as illustrated by the recent Aotearoa New Zealand Waste Strategy. To lead by…
PROJECT SUMMARY
Students were sent two redesigned emails during the course selection process: a pre-registration email that laid out instructions and procedures for registration, and a post-registration email that notified students if any of their upcoming courses did not fit financial aid requirements.
IMPACT
The average aid award for students receiving both redesigned emails rose by $150.28 per student for the Spring semester compared with students who received neither email, with a total…
The Australian Bureau of Statistics (ABS) is preparing to deliver the next Census of Population and Housing (the Census) in 2021. BETA has partnered with the ABS to make it easier and more convenient for people to engage with the Census process.
BI Project
Using Group‐ Based Cognitive Behavioral Therapy (CBT) Training to Improve Mental Health of SME…
In regions marked by fragility, conflict, and violence (FCV), entrepreneurs of small and medium-sized enterprises (SMEs) face increased risk of experiencing chronic stress and poor mentalhealth. In turn, this can lead to poor psychological outcomes, hamper their business performance,and weaken the benefits of existing financial and business assistance programs.
The World Bank’s Finance, Competitiveness, and Innovation (FCI) Global Practice, in collaboration with the
Mind, Behavior, and…
Determining residents' current preferences for covid-19 vaccination and developing strategies based on the use of behavioural interventions.
Cambridgeshire Constabulary has noted that 1,650 hate incidents were reported within Cambridgeshire between 1st December 2019 and 28th February 2021 and the vast majority of reported incidents (1,344) were racially-based. The data indicates that since the pandemic (March 2020), incidents of Hate crime have increased for people with the following protected characteristics: disabled
people, LGBTQ+ people, race, religion. These groups are already disproportionately adversely impacted by COVID-19…
BI Project
Helping people get more out of language: How can you help individuals with limited literacy skills…
The 'Doe meer met taal' (Get more out of language) campaign was launched to reach out to individuals with limited literacy skills whose mother tongue is Dutch. At its conclusion, people in the target group said they felt more motivated to improve their language skills. They are also more inclined to take proactive steps, for example by engaging in language-related activities at home. 66,000 people visited the campaign website.
Why this experiment was conducted: everyone should be equipped with…
The problem
In Victoria, families need to consent to organ donation. Nine out of 10 families will consent to organ donation if a person has registered their intent to donate. But while 69% of Australians say they would donate their organs, only 33% of the adult population has registered. This is an example of the intention-action gap.
Behavioural insights concept: The intention-action gap refers to the difference between what people say they want to do, and what they actually do. It occurs in…