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This website was created by the OECD Observatory of Public Sector Innovation (OPSI), part of the OECD Public Governance Directorate (GOV).

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Behavioural tool

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Rijkswaterstaat conducted a behavioural campaign aimed at urging drivers on the N36 provincial road in Overijssel to keep a safe distance, to be calm and relaxed while driving and to pay attention to the road. The campaign achieved a reduction in distractions, less irritation and an overall improved driving experience. Why this experiment was conducted: many serious accidents on N36 The spotlight has been on the N36 between Hardenberg/Ommen and Almelo/ Wierden for some time due to the frequent,…
Every year, governments spend large amounts of resources on development programs that aim to change poor households’ behaviors and attitudes toward investment in the education, health, and nutrition of their children as a way to end the cycle of poverty. One key mechanism that can achieve this is working to raise aspirations. But how do you do that in practice? In this project, together with Karen Macours of the Paris School of Economics and the Ministry of Family in Nicaragua, we find that…
BETA Survey Series: Towards Net Zero – BETA will conduct a survey series to fill current information gaps and better understand barriers and enablers to making high impact household decisions that limit greenhouse gas emissions.
This study tested a behavioral intervention aiming to help reduce the prevalence of anemia in children in El Salvador. It first describes a traditional micronutrient distribution program for rural households. The analysis shows that although implementation was relatively successful, and take-up high, adherence to the full treatment of micronutrients was much lower. To explain this gap, the analysis employs a design methodology based on the “caregiver journey.” This methodology is a…
This study aims to: 1) Use a Discrete Choice Experiment (or DCE) to explore and estimate Canadians’ preferences for different attributes of a potential ZEV purchase or lease. 2) Use an online RCT to explore the impact of varying messengers (government vs. personal testimonial) and varying messages (about driving range vs. affordability) on individuals' intent to switch to a ZEV 3) Explore Canadians’ knowledge of ZEVs 4) Generate baseline evidence other elements of decarbonized transport not…
Climate change is undoubtedly a challenge with deep - and increasingly complex - behavioural roots. High profile efforts are already underway in Canada through federal levers, like the carbon tax, energy efficiency regulations, and investments in clean technology, that further the Government of Canada's goals for decarbonization, electrification, energy-efficiency, and nature-based solutions. An additional tool to contribute to these efforts is evidenced-based, data-driven behavioural science…
In keeping with current thinking on violence prevention, the Violence Prevention Initiative @Schools (VPI@Schools) project focuses on strengthening protective factors for those learners most at risk of being victims of violence and reducing risk factors for those learners most at risk of perpetrating violence. Using a behaviourally informed project, the direct aim of the VPI@Schools project is to help learners develop alternative, positive automatic responses and change their beliefs and norms…
In 2023 the Department of Climate Change, Energy, the Environment and Water (DCCEEW) partnered with the Commonwealth Scientific and Industrial Research Organisation (CSIRO) to expand on a 2020 survey undertaken by CSIRO that explored Australian attitudes to specific elements of the energy transition (with an emphasis on solar farms). For example, the perceptions of risks and benefits. This project has now expanded to further examine Australians’ acceptance (commonly referred to as ‘social…
Avoiding electrical waste and promoting the manufacture of and demand for sustainable electrical products are key goals for the Federal Government. To this end, transparency for consumers is to be improved. Whether a lifespan label for electrical products can help achieve this aim was tested in an empirical study. The findings show that a lifespan label would lead to 3 out of 100 consumers opting for a more expensive product with a longer lifespan. When the lifespan was combined with information…