Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.

Number of BI projects:
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Legend: Projects status
- Pre-registered project
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Switzerland's Energy Strategy 2050 aims to reduce energy-related environmental pollution, for example by increasing the energy efficiency of individuals, households, and companies.
To help achieve this goal and raise public awareness of the issue, the Swiss energy provider Primeo Energie ran an energy-saving campaign (hereinafter referred to as the campaign) in winter 2023/24. Customers who consume significantly less energy in the winter of 2023/24 than in the winter of the previous year can…
We seek to increase voluntary appearances for people with outstanding Warrants to Arrest (WTA) through reminder phone calls from Māori Wardens and Police. This Auckland-based project follows a proof-of-concept trial in the Eastern District, in which Māori Wardens made phone calls to people with outstanding WTAs and we compared voluntary appearances for those who were reached via phone to those who were not.
While this first trial showed indicative evidence that phone calls may be effective,…
Improving prevention in the area of mental health, destigmatizing the topic, improving awareness of the possibilities of help for different types of mental health problems, gradually breaking down the barriers that stand in the way of seeking professional help.
Problem: students do not know how to deal with mental discomfort and the onset of mental health problems, including those caused by pandemics.
Overall, this research investigated how to enhance the effectiveness of multi-stakeholder collaboration in tackling climate change. By leveraging two socio-psychological theories – Self-Affirmation Theory (SAT) and Moral Foundations Theory (MFT),this study equipped facilitators with strategies to reduce identity threats, foster constructive dialogs, and ultimately contribute to the development of more effective solutions in the environmental domain.
Challenge
Research suggests that some students—including low-income, underrepresented minority, and first generation students—avoid applying for financial aid due to a combination of psychological reasons. Some are overwhelmed by the complexity of the process, while others worry they’ll feel out of place in college or be stigmatized for their socio-economic background. These psychological factors can cause students to avoid applying for aid, or fail to complete their financial aid…
In partnership with the Public Health Agency of Canada’s Office of Behavioural Science (BeSciO), the Privy Council Office’s Impact and Innovation Unit (IIU) has launched a multi-wave public opinion research survey to better understand public health challenges in Canada. The 'Health, Attitudes, and Behavioural Insights Trends' (HABIT) survey, combines research methods from the field of behavioural science (BeSci) with robust policy analysis to help inform government policies, programs, and…
The Environmental Habits and Values Survey (2020) aims to explore the values, opinions, attitudes and behaviour of Barcelona's citizens in relation to the environment, sustainability and climate change. This study was launched in 2000 and is carried out every four years. This year, 2024, the questions have been revised and the project is on-going.
The series has a dual value: on the one hand, it provides a snapshot of the values and attitudes of Barcelona residents at the time the survey is…
Small businesses were sent behaviorally-informed emails encouraging them to apply to the Growth Vouchers program.
A key part of the Department for Business, Innovation and Skills’ (BIS) remit is to provide support to small businesses in the United Kingdom. BIS has explored a number of initiatives to help these businesses grow.
One of these initiatives was ‘Growth Vouchers’ – a program of matched funding with a £30 million budget. Businesses could apply for funding to help subsidize the…
Design of the Behavioral Theory of Change and Impact Measurement Framework for an Edutainment Miniseries to Combat Xenophobia and Discrimination against Venezuelan Migrants with a Gender Lens.
This project involves developing a comprehensive behavioral science strategy for an edutainment miniseries supported by the World Bank. The initiative aims to reduce xenophobia and discrimination toward Venezuelan migrants in Peru, Ecuador, and Colombia while integrating a gender perspective throughout…
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