Behavioural Insights Projects

Air pollution is a serious health and environmental problem in many cities, including Pristina, Kosovo, where poor air quality is a frequent issue. Private cars and taxis are a major mode of transportation in Pristina, contributing significantly to both pollution and congestion, which is most problematic at peak traffic hours when individuals commute to and from work. To tackle this issue, ideas42 partnered with the UNDP Kosovo to design a behavioral intervention with the unifying slogan, "Give…

Institution: Ideas42

Team: Ideas42

Institution: Sustainable Energy Authority of Ireland (SEAI)

Team: Behavioural Economics Unit

In a vignette survey, teachers in primary, secondary and post-secondary vocational education were asked whether they would like to work more hours − with and without incentives. The survey shows that their willingness to do so can be increased to varying degrees by offering them bonuses, additional employee benefits and a combination of both. Why this experiment was conducted: teacher shortages The government has identified significant staff shortages in primary and secondary education. It is…

Institution: Netherlands Ministry of Education, Culture and Science

- There is need for organ donors. - According to public opinion polls, approximately 84% of Canadians support organ and tissue donation but only 43% report to have registered.[1,2] - In British Columbia, Canada, Internal operational data indicates that, between 2016 and 2017, 24,303 organ donation registrations took place through Service BC centres. This number dropped to 14,860 in 2019. - Considering these circumstances, Service BC has partnered with the BC Behavioural Insights Group to develop…

Institution: British Columbia Behavioural Insights Group (BC BIG)

Team: British Columbia Behavioural Insights Group (BC BIG)

Pacific Island Nations are facing a crisis of Non-Communicable Diseases (NCDs) - chronic diseases which are the result of a combination of genetic, physiological, environmental and behavioural facts. NCDs are the leading cause of mortality in the region, accounting for 75% of deaths. Unhealthy diets in particular have been recognized as a risk factor for high rates of obesity. Residents of the Pacific Island Nations have some of the highest rates of obesity in the world, with 92.9% and 80.7% of…

Institution: Busara Center for Behavioral Economics

Team: Busara Center for Behavioral Economics

PROJECT SUMMARY ideas42 and Busara Center for Behavioral Economics worked with a major bank and telecommunications company in Nigeria to send behaviorally-informed SMS messages to customers to increase their use of mobile bank accounts. IMPACT Effects varied by message and audience; notably, injunctive norm messages led to a 45 percent increase in the number of clients making deposits among females with active accounts, from 0.82% to 1.81%. RESULTS Design ideas42 and the Busara Center for…

Institution: Busara Center for Behavioral Economics

Team: Ideas42

The Program of Applied Research on Climate Action in Canada (PARCA Canada) combines behavioural science (BeSci) insights and methods with robust policy analysis to promote climate action. One of the main areas of focus involves the launch of a longitudinal survey that will, over time, collect data on research questions of interest to the promotion of climate action in Canada (e.g. transportation, home energy use, waste management, engagement with nature, preparedness for extreme weather,…

Institution: Impact and Innovation Hub (IIU)- Impact Canada

Team: Impact and Innovation Unit (IIU)

The Government of Canada wants to support the transition from home heating based on fossil fuels (e.g., natural gas) to electric heat pumps. Here, we wanted to test different ways of framing the advantages of heat pumps and assess the benefit of providing a step-by-step guide to getting a heat pump.

Institution: Impact and Innovation Hub (IIU)- Impact Canada

Team: Impact and Innovation Unit (IIU)

Challenge At West Kentucky Community & Technical College (WKCTC), many students were failing or withdrawing from courses, but few used the free tutoring services available on campus. Additionally, faculty had the potential to play a large role in helping facilitate student engagement in tutoring services through referrals, but they weren’t involved enough to have an impact. Design To better connect students to campus tutoring services, a series of nine behaviorally designed emails were sent to…

Institution: Ideas42

Team: Ideas42

In Indonesia, as in other countries, a large proportion of tax returns are filed at the last minute. In a population-wide randomised controlled trial (n = 11,157,069), we evaluated the impact of behavioural email prompts on the proportion of annual tax returns filed at least two weeks before the deadline; and overall filing rate. In two control conditions, taxpayers either received no email or an email used in prior years, emphasising regulatory information. The five treatments informed by…

Institution: Other