Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.

Number of BI projects:
0
Legend: Projects status
- Pre-registered project
- Completed project
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In partnership with Environment and Climate Change Canada (ECCC) and Natural Resources Canada (NRCan), the Impact and Innovation Unit (IIU) has launched a multi-year program of research on climate change. The Program of Applied Research on Climate Action in Canada (PARCA Canada) combines behavioural science (BeSci) insights and methods with robust policy analysis to promote climate action. One of the main areas of focus involves the launch of a longitudinal survey that will, over time, collect…
BI Project
Using protection motivation theory in the design of nudges to improve online security behavior
Online experiment to explore the effect of notifications on security behaviour. Both increased secure behavior – but the coping message significantly more so. The coping message was also as effective as both messages combined, but not so the threat appeal. Risk attitudes, age and country had a significant effect on behavior.
PROJECT SUMMARY
Arizona State University freshmen students eligible for the Student Engagement and Employment Development Plan (SEED), a work-study program, received emails designed to emphasize the benefits of joining the program and eliminate hassles in the application process.
IMPACT
The redesigned emails increased the number of students applying for SEED jobs by 3 percentage points, from 9% to 12% of students.
Source: B-Hub
How does the presence of consumer protection affect decisions at retirement? Oxera undertook a behavioural experiment for the UK Financial Services Compensation Scheme (FSCS) to understand the role of FSCS protection—in both how consumers select their retirement income products, and whether they choose to obtain financial advice. This revealed how people behave in a realistic environment, providing insight into actual consumer behaviour and the importance of the FSCS in their decision-making.
Challenge
Many eligible college students fail to apply for financial aid offered by the federal government altogether. Of those who do apply, many more reduce their chances of receiving aid by failing to apply by the priority deadline. In the 2013-2014 school year, more than 80% of students at Arizona State University who filed their financial aid applications did so after the priority deadline had passed, which can result in a lower aid package. This project’s goal was to increase the number…
In a pre-registered experiment, we tested whether expert endorsement increases the effectiveness of debunking messages about COVID-19 vaccines. We monitored a sample of 2,277 people in Italy through a longitudinal study along the salient phases of the vaccination campaign. Participants received a series of messages endorsed by either medical researchers (experimental group) or by generic others (control). In order to minimise demand effects, we collected participants’ responses always at ten…
Among the education and psychology literature
that looks at the role of beliefs and school outcomes,
Growth Mindset theory (GM) posits that by helping
students shift their theory of learning to one where
intelligence isn’t a fixed state – but rather, that it’s
malleable, and something you can improve and grow
over time – students can become self-motivated to
improve both academic effort and outcomes. Teaching
youth how to foster a GM doesn’t just offer a potential
solution at low cost…
In Haiti, more than 96 percent of the population is exposed to two or more natural hazards in theirlifetime. The human and economic impacts of these hazards, including hurricanes, floods, earthquakes, and landslides, have been severe. Between 1961 and 2012, the country experienced more than 180 disasters, causing the death of more than 240,000 people. Many disaster-related fatalities are preventable if people evacuate to a safer place in a timely fashion. However,in Haiti, due to a variety of…
Telephone surveys were prefaced by a brief message reminding businesses that they had previously committed to participate.
Challenge
Students in low-income districts are less likely to sign up to take the Gifted and Talented (G&T) admissions test than their peers in higher-income districts. As a result, fewer students from low-income districts test into and attend G&T programs that could improve educational outcomes and provide meaningful opportunities. To the extent that the city may use sign-up rates as an indicator of demand, and thus where additional G&T programs should be located, low sign-up rates can mean…