This study aims to:
1) Use a Discrete Choice Experiment (or DCE) to explore and estimate Canadians’ preferences for different attributes of a potential ZEV purchase or lease.
2) Use an online RCT to explore the impact of varying messengers (government vs. personal testimonial) and varying messages (about driving range vs. affordability) on individuals' intent to switch to a ZEV
3) Explore Canadians’ knowledge of ZEVs
4) Generate baseline evidence other elements of decarbonized transport not…
Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.
Number of BI projects:
0
Legend: Projects status
- Pre-registered project
- Completed project
This website, as well as any data and map included herein, are without prejudice to the status of or sovereignty over any territory, to the delimitation of international frontiers and boundaries and to the name of any territory, city or area.
BI Project
Safer road behaviour on N36 provincial road: how can a campaign targeting road users prevent…
Rijkswaterstaat conducted a behavioural campaign aimed at urging drivers on the N36 provincial road in Overijssel to keep a safe distance, to be calm and relaxed while driving and to pay attention to the road. The campaign achieved a reduction in distractions, less irritation and an overall improved driving experience.
Why this experiment was conducted: many serious accidents on N36
The spotlight has been on the N36 between Hardenberg/Ommen and Almelo/ Wierden for some time due to the frequent,…
Challenge
Research suggests that some students—including low-income, underrepresented minority, and first generation students—avoid applying for financial aid due to a combination of psychological reasons. Some are overwhelmed by the complexity of the process, while others worry they’ll feel out of place in college or be stigmatized for their socio-economic background. These psychological factors can cause students to avoid applying for aid, or fail to complete their financial aid…
Challenge
At West Kentucky Community & Technical College (WKCTC), many students were failing or withdrawing from courses, but few used the free tutoring services available on campus. Additionally, faculty had the potential to play a large role in helping facilitate student engagement in tutoring services through referrals, but they weren’t involved enough to have an impact.
Design
To better connect students to campus tutoring services, a series of nine behaviorally designed emails were sent to…
To help improve the impact of cyber security advice for individuals and small businesses, BETA partnered with the Australian Cyber Security Centre (ACSC) to design and test different formats of advice. We conducted focus groups and two survey experiments (surveys with embedded randomised controlled trials) to understand whether behavioural insights concepts are effective in shifting people’s intentions to enact safer cyber security practices. We surveyed small and medium business (SMB) owners…
Waste management has become an issue of national concern in Bhutan; recovery and recycling are minimal, whilst landfills are overflowing. To address waste management issues, the Royal Government of Bhutan took up waste management as a flagship program under the 12th Five Year Plan which is being implemented by the National Environment Commission Secretariat (NECS), Royal Government of Bhutan. In support of the program, NECS, Thimphu Thromde (municipality) and the Gross National Happiness…
SEAI is conducting a monthly behavioural tracking survey to track everyday energy-related behaviours (home energy use and travel) in Ireland. The survey is being run to support ongoing government communications around the current energy crisis. We will run the survey over a given week (7-10 days) each month on a nationally representative adult sample. It is expected that the survey will run for 13 iterations initially.
In order to capture an accurate snapshot of current energy-related…
Among the education and psychology literature
that looks at the role of beliefs and school outcomes,
Growth Mindset theory (GM) posits that by helping
students shift their theory of learning to one where
intelligence isn’t a fixed state – but rather, that it’s
malleable, and something you can improve and grow
over time – students can become self-motivated to
improve both academic effort and outcomes. Teaching
youth how to foster a GM doesn’t just offer a potential
solution at low cost…
The Environment Act 1986 established the Ministry for the Environment (MfE), which is the primary adviser of the New Zealand Government on environmental matters. The purpose statement for the MfE is “A flourishing environment for every generation – He taiao tōnui mō ngā reanga katoa [te reo version, the indigenous language of the Māori people].
MfE is actively engaged in reducing waste across the country, as illustrated by the recent Aotearoa New Zealand Waste Strategy. To lead by…
BI Project
Electricity Information to Fit the Bill: Redesigning electricity bills to support consumer…
Electricity bills are a key way to inform people about their plan and usage, but bills can be confusing and are not really useful to help people navigate the electricity market. BETA and the Department of the Environment and Energy ran a trial to test the impact of bill design on people’s confidence in their ability to look for a better offer and intention to do so. We drew on behavioural insights to design and test six electricity bills. We focussed on simplifying bill design to draw…