The simple language programme is innovative because it uses experimentation methods that are structured and applied throughout the program cycle. Adopting experimentation as a process allows exploring, evaluating and proposing incremental changes in all actions, bringing the target audience to the process of action design and program planning. It is also Brazil’s first public policy with the specific objective of simplifying government language to generate improvement in public services and public value for the population. Another innovative component is the elaboration of the decree that reflects what is done in practice within the program, generating an integrated approach that enhances the value and increases the scope of the program by engaging different departments, public agencies, and civil society on the agenda.

The simple language programme has obtained several collaborations and partnerships. Among them, the development of a distance learning course that is available on the website of the National School of Public Administration (ENAP). The programme developed partnerships with different departments, such as Health, Education, Social Assistance, International Relations and Environment, which enabled the training of public servants of diverse profiles.

1. Public servants of different levels, who benefit from training workshops, available materials and simplification projects; 2. Citizens: who have access to services and rights through the use of a more accessible language.

In 2021, within two years of its launch, the program reached 7,000 individuals enrolled in the EAD course and 247 trained public servants; 10 training workshops carried out; 40 impacted agencies; and 14 departments reached. These results were measured from the registration of people participating in the workshops, from a form that collects data on where each person works. Data related to the distance learning course are measured from the ENAP website.

One of the major challenges of the program is to address the resistance that exists within the public sector with regard to the use of language. There is a fear of doing differently, that part of the culture that the government should use an extremely formal language. At this point, regulations serve to give legitimacy to politics, being allies in the process of raising awareness of the subject. Another challenge of the programme is to evaluate the real impact of its actions, since part of them do not generate a concrete, quantitative product. In the case of training actions, the expected impact is the awareness of public servants regarding the theme and the importance of techniques. Because it involves analysis of the learning process, it is difficult to quantify in numbers. Regarding simplified documents, in addition to the difficulty in scaling, due to the size of the programme's team, there is a need to automate the evaluation process, which would allow us to measure the concrete impact of simpler texts in governmental communication.

• Infrastructure and support services: access to technical means for the development of methodologies, physical infrastructure that enables collaborative work and workshops, as well as review services, diagramming and printing for circulation of our guides and materials.
• Policy and standards: regulations that support the program’s performance, placing each agency as responsible for developing and supporting actions related to the agenda.
• Leadership and guidance: leadership that politically supports the Programme and gives room for experimentation.
• Human and financial resources: a solid, capable, and diverse team that looks at innovation as a vector of change within the government. Financial resources to implement initiatives and tools such as the algorithm, which would facilitate the simplification process.
• Personal values and motivation: focus on people, experimentation, testing with the target audience and openness to error.

The theme of Simple Language is a growing demand in the public sector. Today, different initiatives propose to sensitize servers to use simpler language, some of them inspired by the program. As an example we cite the initiatives of Iris Lab, from the Government of Ceará; the Lab.MG, of the Government of Minas Gerais; the Court of Auditors of the Union of Santa Catarina, among others. Because it is still a new theme, there is a great demand for training. For this reason, from their experience with training public servants, the Programme's team developed a guide to support possible multipliers. In addition, we frequently exchange experiences with organizations that want to develop simple language initiatives, from inside and outside the city of São Paulo.

Perception that part of the public servants identify in complex language a barrier in their day to day work and contact with the population. Despite this, they lacked tools and regulations that would enable a change in this direction. The awareness of public servants regarding the difficulties they face proved to be the best way to introduce the subject. Adapting methodologies and materials depending on each audience and prioritizing face-to-face workshops as a way to ensure awareness, interaction and learning are key elements for implementation. Finally, the possibility of seeking different types of team hiring to ensure the progress of the policy and knowledge management as the main tool to multiply the scope of the Programme.