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Radical Participatory Design in Government

Experience Map

Experience Map of SBIR/STTR Customer

In the U.S. government, community members have experimented with designing the government services they will use. Their lived experience improves service outcomes, builds better relations with the government, and creates greater ownership over the service. This is new; normal participatory design of government services just includes community members for certain activities at certain points, never throughout, and never allowing the community to lead and frame the project or choose methodologies.

Innovation Summary

Innovation Overview

NASA Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs provide financial/technical assistance to small businesses (SBIR) and small business and research institution partnerships (STTR). We aim to further develop technologies of innovators with an ultimate goal of commercialization or infusion into a government program or project. The program has had low commercialization and infusion rates and been highly inequitable with participation dominated by white-owned and male-owned small businesses as well as predominantly white institutions. The employee experience (EX) has been low affecting the customer experience (CX) of the innovators. Lastly, the program has only had one service design expert focused on innovation.

Instead of working harder on equitable outcomes based on expert knowledge, we decided to focus on the process because equitable outcomes do not result from inequitable processes. We piloted Radical Participatory Design (RPD), an approach to participatory design (PD) in which community members participate from beginning to end. There are three main characteristics to RPD.
The community members fully participate and lead the process - they are full-fledged team members.
The community members outnumber the professional designers.
The community members own the outcomes, artifacts, data and narratives.
The immediate goal was to create an equitable process in which the community members led and chose the methodologies to improve the service. The second goal was a staffed innovation and design team. Another immediate goal was to shift the knowledge that led the program from mainstream, institutional knowledge to community relational, embodied, and lived experiential knowledge of the innovator community. The ultimate goal was to improve the diversity and equity of the program, increasing the awareness and participation of women-owned and minority-owned small businesses, women’s colleges, and minority-serving institutions, and improve EX, CX, and design outcomes equitably (infusion and commercialization rates).

In the end, we built an employee PD team to improve EX and a customer PD team to improve the customer experience. They led the process. These customers and employees became the staff of a new innovation and design team, gaining skills that they applied to other roles, or were offered new positions based on their new skills, further diversifying the workforce. They helped increase the equity of the program and infused equity into metrics to measure the CX, EX, and health of the service.

We published a policy memo on radical participation in government services, sharing it with the White House. We are now engaged in policy entrepreneurship to help convert the memo into law. The policy entrepreneurship work includes a new PD Community of Practice across the federal government, PD government awards launching in 2024, and a growing portfolio of other government PD projects.

Innovation Description

What Makes Your Project Innovative?

In most participatory projects, customers are brought in at certain points to do certain activities. Instead, our customers and employees are always present and leading. They are full-fledged members of the design team, and they lead the process, choosing the methodologies. There are no calls, planning, debriefing, interpretation, or evaluation apart from them because they are the team.
In most participatory design projects, the professionals, experts, or designers facilitate and lead the process from their expertise and mainstream, institutional knowledge. In this project, we prioritize the embodied, relational, community, lived experiential knowledge above mainstream institutional knowledge about service design. The community members lead and choose the methodology from their own ways of being, knowing, and doing.
The customers and employees own the data, outcomes, and artifacts, as well as the narratives of the data, outcomes, and artifacts.

What is the current status of your innovation?

The project is ongoing at NASA, building on the learnings of the participatory customer and employee teams and continuing to redesign the service and evaluate outcomes.

The focus is now policy design at the systems level across the entire government, to enable other projects to overcome barriers we faced when trying to do RPD. I joined a policy accelerator fellowship and published a policy memo on radical participation and shared it with the White House. They thought it was visionary but were unwilling to implement it yet. So I am now in the policy entrepreneurship phase working on 3 projects. I have started a participatory design and equity Community of Practice in government. I am building a portfolio or list of participatory projects to return to the White House to show the growing community. I’m working to launch an annual participatory government awards in 2024 to both highlight the participatory work of some in government and to encourage more people to work in this way.

Innovation Development

Collaborations & Partnerships

As an economic development project focused on small companies, we worked alongside citizens and owners of small companies, especially women-owned and minority-owned businesses, so that their lived experience led the project. We also wanted the participation and experience of front-line government officials and staff who experience role stress and deliver services to the businesses. We conducted interviews with CSOs who helped advise us based on their economic development experience.

Users, Stakeholders & Beneficiaries

Government staff improved their employee experience and satisfaction. Some were offered new jobs based on skills gained during the participatory project.
Owners of and citizens in small companies, experience increased revenue and viability by redesigning the service with improved recruitment, awareness, targeted participation, and transitions.
Investors can better conduct due diligence of awardees and find small technology companies to invest in.
Researchers improved business skills.

Innovation Reflections

Results, Outcomes & Impacts

The impact was increased equity, greater awareness and participation of women-owned and minority-owned small businesses and minority-serving institutions. We built an innovation platform with an actionable, decision-making CX/EX dashboard, infusing equity into our CX/EX equations; an experimentation culture; a trimesterly learning program infusing service design across the org (a service design book club, an internal innovation learning program with 4.8/5 CSAT, etc.); outcome-based performance plans; 4.8/5.0 helpdesk CSAT and EX; a program strategy; 100% uptime of our service; reduced proposal submission errors to 1%; doubled program awareness of underrepresented groups; halved Phase 1 evaluation times; 9.1/10 portfolio selection EX; etc.

Challenges and Failures

The program provided no staff. So I used a participatory approach of customers/employees requesting 40% employee time. The program had no program strategy. So we built a CX/EX strategy for our work while advocating for program strategy. When the program strategy was built, we aligned our CX/EX strategy to it. Data, product, CX, design, and innovation literacies were low. We addressed this by building educational initiatives including book clubs, lunch ‘n’ learns, talks, work-alongs, working in the open, transparently sharing our work etc. Also, leadership did not define nor measure success due to fear of failure. We simply modeled a data-driven and honest culture and are still working on this. We moved more slowly due to availability.

Conditions for Success

Leadership support is critical. Leaders must be willing to let go, allow customers and employees to lead from their lived experience, and avoid reversing team decisions. A way to pay customers equitably for their time is crucial. Policies and contracting that allow this are helpful. A method to reduce the workload of employees so they can participate is needed for employee participatory teams working on employee experience. Ultimately a willingness to learn must exist or grow across the organization experimenting with this way of working. Lastly, due to customer and employee availability, an org must be willing to move at a slower pace for participatory work compared to the pace of a hired consultant team.

Replication

There are projects in governments that involve some level of participation. I have not seen radical participation, though, in the U.S. federal government. This can be replicated, though, by policy design at the system level to help others across government. I published a policy memo on RPD in government which I shared with the White House. I am now building a portfolio of examples to encourage the White House to enact the policy memo requiring all government policy, products, and services to be created using PD. I have started a PD Community of Practice, and I’m designing an annual Participatory Government Projects awards to launch in 2024 to increase awareness and encourage more people to create policy, products, and services in this way.

Lessons Learned

The main work is advocacy. If you can advocate to work in this way, you have already succeeded. The focus here is making the process equitable. Equitable outcomes will be an outcome of equitable processes. Avoid going from no participation to radical participation. Just ask yourself one question. What one thing can I change on my project to make it more participatory than it is or than my last project? Then do that one thing. Asking this repeatedly moves you in the direction of radicality. The point isn’t to arrive at radical participation in one step. The point is to always be moving in that direction.

Anything Else?

Use RPD to test an assumption. Test RPD on an EX project first (leaders are more willing). Use failed projects. Build a portfolio of tiny project examples that leaders may not care strongly about. Choose the right-sized project that will build credibility but is not tightly controlled. Tie RPD to the bottom line and show the ROI. Focus on design outcome when advocating. Try the 5 Whys technique to ask why leaders want something and then ask if it’s ok if you deliver it using a different method. Use analogies like cooking (even though there are professional chefs, many people cook and can teach about their cooking without being a chef). Work to institutionalize RPD in your work so it doesn’t matter if leaders change.

Project Pitch

Supporting Videos

Status:

  • Implementation - making the innovation happen
  • Evaluation - understanding whether the innovative initiative has delivered what was needed

Innovation provided by:

Media:

Files:

Date Published:

22 July 2024

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