Indecopi is a state institution that protects consumer rights and promotes a culture of fair and honest competition in the Peruvian economy, safeguarding all forms of intellectual property. It also promotes the inclusion and participation of vulnerable populations (indigenous and peasant communities) in order to contribute to cultural revaluation through intellectual property.

This project is based on the inclusion and direct participation of children from the indigenous communities of Amazonas in the creation of literary and artistic works, and it is through the protection of their copyrights and the establishment of commercial strategies that economic value can be generated for their communities. We consider that children play an important role in the cultural revaluation of their creative capacity, which favours the creation and registration of artistic and literary works.

State Institutions: Decentralised Directorate of Culture of Amazonas, Regional Directorate of Education of Amazonas, Provincial Municipality of Chachapoyas and National University Toribio Rodríguez de Mendoza of Amazonas (Promotion and dissemination).

Companies: ONG Yunkawasi, Grupo RTP Editores E.I.R.L, Diario el Clarín Amazonas (promotion and awareness-raising), Maná Products & Services E.I.R.L. - Chocolatería Maná (promotion of the works in their products).

Communities of Urakusa, Shushug, Pakuy and Leymebamba:

• (i) sensitisation of 1115 students of the mentioned communities on cultural identity;
• (ii) 10 works registered by copyright (participation of 123 participating children and adolescents;
• (iii) collection of S/. 15 000 from the sale of chocolates for 270 Awajún students of the community of Urakusa and
• (iv) dissemination of 2 registered works at national (Latina and TV Peru) and international level (Telemundo and WIPO).

Results obtained

• 10 literary works registered for copyright by indigenous and peasant children, based on their culture, belonging to the 07 provinces, 1115 students sensitised among indigenous and peasant communities, 123 children who participated in copyright matters and revaluation of cultural identity with the creation of works.
• Benefit of S/. 15.000.00 with the chocolates that will benefit 270 students of the school N° 16705 of Urakusa
• 2 events that recognize the participation of children in the matter of author's rights and cultural revaluation.

The results are managed from two approaches: intellectual property and revalorisation of cultural identity; and are measured through indicators.

Difficulties/Solution

• Insufficient human capital in the ORI Amazonas / The hiring of personnel specialised in projects was managed.
• Lack of guidelines to promote work with children and adolescents in the communities / A work plan was developed with partners who have experience and knowledge in educational and cultural projects.
• Limited digital coverage in the communities which made it difficult to coordinate with teachers, parents and Apu of the communities / The ORI Amazonas coordinated with the UGEL of Condorcanqui to have the authorisation of the Apu and parents to move the children to spaces with internet connection and participate in an interview with the Director of WIPO.

Did not provide.

Uchi Creativo - Ancestors Programme has been well received and WIPO is promoting the programme at institutional level in two stages (from July 2023 to July 2024). The programme has two six-monthly work plans that include bimonthly meetings with allies, fortnightly meetings with the Regional Office of Indecopi Amazonas for the strengthening and monitoring of actions, meetings with the Local Educational Management Units, programming of the activity ‘Haciendo Patria’ (held on 25/07/2023), visits to rural and indigenous communities, awareness-raising workshops with parents to promote the copyright registration of their children and/or guardians before Indecopi.

• It is important to approach and involve the population in the activities developed by the institution in order to actively listen and effectively generate public value.
• Given the lack of budget, it is necessary to seek strategic alliances with public and private institutions to achieve the objectives and strengthen the project.
• To work with children it is important to be respectful of their way of life, use didactic materials and learn basic words from their mother tongues in order to identify with their culture.
• To effectively promote copyright registration and demonstrate its benefits in the communities, it is necessary to create commercial strategies.

With the creation of the collective work ‘Uchi Augmatui - Los niños relatan’ (Uchi Augmatui - Children tell their stories), three stories were inserted into the chocolate packaging of the company Mana Products & Services EIRL, for the sale of 1500 units, with 50% of the proceeds benefiting 270 children from a bilingual school in the Awajun community of Urakusa. The cover design of the chocolates (‘The frog and the rat’, ‘The Son of Man who was almost eaten by the tiger’ and ‘The fisherman’) are graphic pieces created by the Amazonian artist Luis M. Portilla. The inside of the packaging has a QR code showing an Awajún child in his typical dress narrating his story in his mother tongue and subtitled in Spanish.