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ideas42 A/B Testing

An A/B test measures and compares the effectiveness of different versions of a program feature, service, or communication. This interactive tool helps users prepare for A/B tests, create random assignments of users to A or B, and helps users analyse which was more successful. The publishers suggest that this approach can be used by governments to optimize outreach materials, communications and engagement, program features, and processes (e.g., applications, payments).

Publisher

ideas42

Discipline or practice

Behavioural insights

Link to toolkit

http://abtesting.ideas42.org/overview/

Source files

About this resource

Country/Territory

United States

Date Published

License

Copyrighted-All rights reserved

Formats

Web-based resource

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