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MINDSPACE

The MINDSPACE report is used by the Behavioural Insights Team as a framework to aid the application of behavioural science to the policymaking process. It is a predecessor of the more simplified EAST framework. It describes four actions that should underpin government‟s attempts to change behaviour: Enable, Encourage, Engage and Exemplify. It includes a users guide for understanding what affects human behavior and describes the MINDSPACE framework through several case studies.

About this resource

Type

Guidance

Country/Territory

United Kingdom

Date Published

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Copyrighted-All rights reserved

Formats

PDF publication

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4 reviews for "MINDSPACE"

  1. I used this toolkit while working on a case study with other students. We had to answer the following question : “How to make the UK drive on the right?”.
    The toolkit is full of useful insights and valuable examples but it is a little bit laborious in my opinion. I was overwhelmed, I felt like I was drowning in information.
    However, I found the user’s guide very useful, especially for someone who is not familiar with behavioural insights, since it describes in depth the factors influencing human behaviour. The table summarising the information may be sufficient if you do not want to go into detail.
    I would rather recommend using the EAST framework designed by the Behavioural Insights Team. It addresses the same topic as both aim to detail four principles that should lead governments and policy makers’ actions to change behaviours. However, the EAST framework is more simplified and condensed, and also more visual, with a lot of diagrams and schemes to illustrate the examples that are provided. Both include guidance and examples, but the MINDSPACE provides a wide range of case studies, so if this is what you are looking for, this one will suit you better.

  2. Joseph Allouche says:

    The aim of this toolkit is to show that the behavioural approach can have a positive influence on the implementation of policy making through nine elements. Beyond simply explaining all the elements at length, this toolkit proposes several case studies in which each element of MINDSPACE is present and highlighted. This helps to identify and better understand what each element means in reality.
    After this explanation, a method for the concrete implementation of these elements in the creation of a policy is proposed. Here too, in order to improve understanding, the case study analysis method is used.

    From a user perspective, MINDSPACE framework is maybe too difficult to apply. Indeed we can imagine that nine elements is too much for busy policy makers to keep in mind. It is true that the nine elements are not all as relevant as each other and that it would be possible to narrow the list down. This is what the Behavioral Insights Teams did with the EAST Framework for example.

  3. Jules says:

    This toolkit provides much more details on how to change behaviour, in particular by leaning on psychological studies. MINDSPACE attempts to move from the automatic to the reflective paradigm by giving users the keys of understanding and addressing public policy issues. Much of the analysis is a justification for moving from regulatory policy to the provision of incentives to bring about behavioural change. The advantage of this toolkit is that it involves few social and economic costs.
    The multitude of points addressed are at the same time a strength and a weakness of this toolkit. Indeed, on one hand a poly maker can find with a multitude of points from which he can draw inspiration, however this is sometimes too much. One way to remedy this would be to put forward a list of elements to be highlighted. The problem with this toolkit is that it is difficult to go from the perspective of the reader to that of the user, the examples are more a source of inspiration than an applicable model. In addition, it is difficult for a new user to use this toolkit, which is aimed at a more informed public.

  4. This toolkit is a highly informative, albeit somewhat theoretical tool that shows policymakers how to trigger humans’ automatic behavioral responses. The toolkit also allows us to understand how to gain insight into our mental heuristics and emotional responses to finely tailor programs and public policy initiatives. By using the mnemonic MINDSPACE, it delves into how attention is focused as well as lost. It also separates human thinking into two categories: reflective and automatic. These distinctions and heuristics are shown through a wide range of case studies and concrete examples. Additionally, many tables summarizing the key information presented in the case studies are available to simplify the learning process and give any policymaker a clear overview of their psychological significance.

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