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The Brains, Behavior & Design Toolkit

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The toolkit is designed to be both informative and actionable - helping integrate the latest research in human behavior and decision making into practice. The toolkit features five tools to help designers apply findings from the field of behavioral economics to their practice in order to provide a head start on framing research as well as developing new strategies for solving user problems.
The toolkit includes:
Reference Cards: behavioral economics research findings organized and described
Concept Ecosystem Poster: the relationships between concepts
Irrational Situations Guides: when people act irrationally, what to look for and how to design for these situations
Strategy Cards: ways to design for the irrational mind
Loss/Gain Worksheet: understanding and designing
for trade-offs

Publisher

"Brains

Behavior & Design Group"

Discipline or practice

Behavioural insights

About this resource

Country/Territory
Date Published

2011

License

Copyrighted-All rights reserved

Formats

Card deck

Poster

PDF publication

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