Toolkit Navigator

The Brains, Behavior & Design Toolkit

This toolkit has been saved 3 times.

The toolkit is designed to be both informative and actionable - helping integrate the latest research in human behavior and decision making into practice. The toolkit features five tools to help designers apply findings from the field of behavioral economics to their practice in order to provide a head start on framing research as well as developing new strategies for solving user problems.
The toolkit includes:
Reference Cards: behavioral economics research findings organized and described
Concept Ecosystem Poster: the relationships between concepts
Irrational Situations Guides: when people act irrationally, what to look for and how to design for these situations
Strategy Cards: ways to design for the irrational mind
Loss/Gain Worksheet: understanding and designing
for trade-offs



Behavior & Design Group"

Discipline or practice

Behavioural insights

About this resource

Date Published



Copyrighted-All rights reserved


Card deck


PDF publication

See cases from others doing this in government

Go to case studies

Find experts and advisers who can assist me with this

Go to advice

Other toolkits related to Behavioural Insights

Add your review

Have you used this toolkit? If so, what did you use it for and how did it work? What are its strengths and limitations? Share your experience so others can learn from you.

Your email address will not be published. Required fields are marked *