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Bi Project Policy Area: Technology

BI Project

Using protection motivation theory in the design of nudges to improve online security behavior

🇸🇪 Sweden

Online experiment to explore the effect of notifications on security behaviour. Both increased secure behavior – but the coping message significantly more so. The coping message was also as effective as both messages combined, but not so the threat appeal. Risk attitudes, age and country had a significant effect on behavior.

Institution: European Commission

Team: JRC Competence Centre on Behavioural Insights

Consumer policyJustice and SafetyTechnology