Current psychological research has focused a great deal of studying susceptibility to misinformation across a single domain (e.g. COVID-19, Climate Change, etc...). It's not well understood if susceptibility is dependent on the content and context of misinformation. To address this, our team will investigate which predictors of susceptibility are consistent across topic areas.
Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.
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In a seven-week school-based field experiment using preadolescents’ physical activity as a proxy for estimating behavioural change, we test the hypothesis that boys’ and girls’ distinct networks are susceptible to different social incentives.
Overall, this research investigated how to enhance the effectiveness of multi-stakeholder collaboration in tackling climate change. By leveraging two socio-psychological theories – Self-Affirmation Theory (SAT) and Moral Foundations Theory (MFT),this study equipped facilitators with strategies to reduce identity threats, foster constructive dialogs, and ultimately contribute to the development of more effective solutions in the environmental domain.
BI Project
New applicants for fiscal scheme to promote innovation Will website changes lead to more…
This experiment involved making the information on the WBSO website clearer and more personally relevant to entrepreneurs. The visibility of the call-to-action was also enhanced. The study showed that entrepreneurs were prompted to spend more time exploring the possibilities offered by the Research and Development (Promotion) Act (WBSO) and that they read the information more carefully.
Why this experiment was conducted: number of new applications below expectations
The Research and Development…
BI Project
Reduced calf mortality at dairy farms: how can dairy farmers be encouraged to take proper care of…
To reduce calf mortality rates, the Netherlands Food and Consumer Product Safety Authority (NVWA) developed various letters for distribution amongst three subgroups of dairy farmers. The impact measurement shows that calf mortality decreased in the overall target group, although the letters did not produce any measurable outcomes.
Why this experiment was conducted: calf rearing necessitates a significant amount of care
Failure to ensure appropriate care for animals in dairy farming operations…
While potential voters may register and intend to vote, many registered voters ultimately do not participate in elections. In addition, previous studies have not addressed how the impact of the text messages may vary among causal voters compared to habitual voters. Casual voters are defined as those who had previously only voted in the presidential election or major elections. Habitual voters are defined as those who have a higher propensity to vote (in this case, those who voted in each of the…
The study aims to identify barriers and trade-offs faced by consumers when deciding whether to engage in the circular economy. In particular, it explores decisions whether to buy a more or a less durable good, and whether to have a good repaired or to discard it and buy a replacement. It establishes the relative importance of economic, social and psychological factors that govern how consumers engage in the circular economy. Finally, it proposes policy tools to enable and encourage consumers to…
Climate change is undoubtedly a challenge with deep - and increasingly complex - behavioural roots. High profile efforts are already underway in Canada through federal levers, like the carbon tax, energy efficiency regulations, and investments in clean technology, that further the Government of Canada's goals for decarbonization, electrification, energy-efficiency, and nature-based solutions. An additional tool to contribute to these efforts is evidenced-based, data-driven behavioural science…
In partnership with Godot Inc. the Yomitan Village Office in Okinawa (Japan) conducted an AI-driven sludge audit of the medical check-up process. Since the 2022 financial year, the village office and Godot Inc. have been working together to apply behavioural science to medical check-up notifications delivered via SMS and postcards.
In 2021, Yomitan Village had the lowest general medical check-up rate among all 41 municipalities in Okinawa Prefecture. However, the application of behavioural…
BI Project
Give Your Car (and Wallet) a Break: Enabling more Sustainable Commutes in Pristina, Kosovo
Air pollution is a serious health and environmental problem in many cities, including Pristina, Kosovo, where poor air quality is a frequent issue. Private cars and taxis are a major mode of transportation in Pristina, contributing significantly to both pollution and congestion, which is most problematic at peak traffic hours when individuals commute to and from work. To tackle this issue, ideas42 partnered with the UNDP Kosovo to design a behavioral intervention with the unifying slogan, "Give…