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This website was created by the OECD Observatory of Public Sector Innovation (OPSI), part of the OECD Public Governance Directorate (GOV).

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Behavioural tool

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Improving prevention in the area of mental health, destigmatizing the topic, improving awareness of the possibilities of help for different types of mental health problems, gradually breaking down the barriers that stand in the way of seeking professional help. Problem: students do not know how to deal with mental discomfort and the onset of mental health problems, including those caused by pandemics.
This research shows that teacher and administration absences can negatively affect students’ reading and math abilities.Working with the Peruvian Ministry of Education (MINEDU) and the UK’s Behavioural Insights Team (BIT), we tested whether attendance could be influenced by sending different behaviorally informed messages by email. One email message conveyed the current level of attendance of one’s school district the “social norm” while the other built on teachers’ pro-social…
Encouraging a more circular economy to lessen the impacts of climate change will require behavioural changes from Canadians. In partnership with Environment and Climate Change Canada (ECCC), we have launched a program of research to help meet some of Canada’s recycling targets—90% collection rate for plastic beverage containers, and these containers to have 50% recycled plastic content by 2030. This research will use insights and approaches from behavioural science to understand and increase…
Challenge Research suggests that some students—including low-income, underrepresented minority, and first generation students—avoid applying for financial aid due to a combination of psychological reasons. Some are overwhelmed by the complexity of the process, while others worry they’ll feel out of place in college or be stigmatized for their socio-economic background. These psychological factors can cause students to avoid applying for aid, or fail to complete their financial aid…
The Charter of Rights and Responsibilities of Financial Consumers is an initiative designed to counteract consumers' optimism bias and the information asymmetry that typically favors banks over users. To address these behavioral and structural challenges, the initiative employs smart disclosure techniques, including the use of visual prominence and icons to guide users' attention when interacting with the document. This charter is mandated to be displayed physically at bank branches, digitally…
In June 2016, Oxera and the Nuffield Centre for Experimental Social Sciences (CESS) published the results of an experiment testing the effectiveness of different ‘prompts’ in encouraging consumers to shop around. The study, commissioned by the UK Financial Conduct Authority (FCA), found that personalised messages were the most effective in stimulating product comparisons, while generic messaging appealing to social norms also had a significant impact.
To help improve the impact of cyber security advice for individuals and small businesses, BETA partnered with the Australian Cyber Security Centre (ACSC) to design and test different formats of advice. We conducted focus groups and two survey experiments (surveys with embedded randomised controlled trials) to understand whether behavioural insights concepts are effective in shifting people’s intentions to enact safer cyber security practices. We surveyed small and medium business (SMB) owners…