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This website was created by the OECD Observatory of Public Sector Innovation (OPSI), part of the OECD Public Governance Directorate (GOV).

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Behavioural tool

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Water scarcity remains common in Brazil, especially in the Recife Metropolitan Region (RMR) in the State of Pernambuco. The RMR is subject to particularly high levels of non-revenue water—which occur when high volumes of water produced do not generate revenue for the supplier. While some losses may be due to structural and operational inefficiencies such as leaky pipes, clients also play a key role by defaulting on their water payments or installing bypasses to consume water free of charge.…
Normative messages have been shown to increase intention to do physical activity. Positive normative message say that most people like you are physically active. Negative normative message say that most people like you are NOT physically active. The study traces how “positive” and “negative” normative messages influence physical activity intention.
The commercialization of formula milk (FM) began in Argentina at the end of the sixties. This market has grown remarkably since then, in turn, state agencies use LF as a tool to solve or combat low-weight problems in children and who for other reasons need to supplement the diet when milk is not possible exclusive breastfeeding (EBF). The increase in LF consumption is detrimental to breastfeeding (BF). Its introduction generates a vicious circle and dependency that is difficult to reverse…
Not all UWV clients who receive unemployment benefit post their CVs on werk.nl. This prevents them from being found or matched for a job. Would it help to send them a reminder to their personal Work Folder as well as a text message? Yes it would: this experiment shows that five times more clients are then prompted to put their CV online, compared to clients who are not sent a reminder. Why this experiment was conducted: missing CVs 25% of jobseekers on unemployment benefit who are asked to post…
SEAI is conducting a monthly behavioural tracking survey to track everyday energy-related behaviours (home energy use and travel) in Ireland. The survey is being run to support ongoing government communications around the current energy crisis. We will run the survey over a given week (7-10 days) each month on a nationally representative adult sample. It is expected that the survey will run for 13 iterations initially. In order to capture an accurate snapshot of current energy-related…
The Municipality of Dordrecht organised a competition titled The Cleanest Neighbourhood in Dordrecht. The aim was to get residents to place less rubbish next to underground waste containers. As a result of the experiment, the amount of waste left next to bins decreased and a new social norm was established. Why this experiment was conducted: rubbish left next to waste containers Bin liners and other bags containing residual and larger waste left next to underground containers rank amongst the…
The Program of Applied Research on Climate Action in Canada (PARCA Canada) combines behavioural science (BeSci) insights and methods with robust policy analysis to promote climate action. One of the main areas of focus involves collecting data over time on research questions of interest to the promotion of climate action in Canada (e.g. transportation, home energy use, waste management, engagement with nature, preparedness for extreme weather, disaster recovery, etc.) using a large and…
In partnership with the Public Health Agency of Canada’s Office of Behavioural Science (BeSciO), the Privy Council Office’s Impact and Innovation Unit (IIU) has launched a multi-wave public opinion research survey to better understand public health challenges in Canada. The 'Health, Attitudes, and Behavioural Insights Trends' (HABIT) survey, combines research methods from the field of behavioural science (BeSci) with robust policy analysis to help inform government policies, programs, and…
Some jobseekers remain unemployed because they focus on professions and felds in which the job prospects are not favourable. What happens when they receive personalised labour market information about more promising professions and positions that match their knowledge and skills? Compared to people who do not receive that information, they are more likely to move into professions that are completely different from the profession with poor job outlooks that was their first preference. Why this…
The Ministry of Finance of the Republic of Latvia collaborated with the World Bank on a holistic review of the country's tax system, an input to the design of a new, improved tax strategy. The State Revenue Service (SRS), Latvia's tax authority, worked with the Mind, Behavior, and Development (eMBeD) Unit at the World Bank to pilot a field experiment to increase tax compliance. The experiment involved sending preemptive, behaviorally-informed email messages to taxpayers with a share of income…