62% of times when an electronic device is broken their owner throw it away without thinking about repairing it, often encouraged by the industry. Consumers also think the information about "repairability" is hardly available at time of purchase.
DITP created an indicator understandable and usable by consumers. Different types of labels were created to be tested in the field. Their clarity and impact on consumer's purchase decision were scientifically evaluated.
Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.
Number of BI projects:
0
Legend: Projects status
- Pre-registered project
- Completed project
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This study examined how people respond to a new income plan for retirement, known as a Comprehensive Income Product for Retirement (CIPR). A CIPR is a composite retirement income product which is intended to provide a balance of income, risk management (for example, longevity risk management) and flexibility to retirees. In response to a Financial System Inquiry1 recommendation, the Government has agreed to facilitate superannuation trustees pre-selecting a CIPR for their members at retirement.…
BI Project
Using behavioural science to empower Canadians to reduce the risk of wildfire to their homes and…
In line with the Government of Canada's National Adaptation Strategy, this project seeks to further understanding of Canadians’ awareness and adoption of measures intended to mitigate wildfire risk toward the end of supporting and empowering more widespread action. The study is a survey with an embedded randomized controlled trial component.
The survey component of the study aims to address questions such as:
1. What are the barriers to more widespread adoption of wildland fire risk reduction…
Voting is a public good in that it benefits society and is an important part of a functioning democracy. Yet, many people fail to cast their ballot on election day because the individual benefits from voting are limited. Generally, people contribute more to public goods when their behavior is made more observable to others. However, voting is inherently private: very few people observe whether you actually show up on election day. In addition, existing channels used to encourage people to vote,…
BI Project
Broader job search: How can jobseekers be encouraged to explore fields and professions with better…
Some jobseekers remain unemployed because they focus on professions and felds in which the job prospects are not favourable. What happens when they receive personalised labour market information about more promising professions and positions that match their knowledge and skills? Compared to people who do not receive that information, they are more likely to move into professions that are completely different from the profession with poor job outlooks that was their first preference.
Why this…
Installation of large, moveable trash containers and trash cans in convenient locations made disposal of large trash bags and litter easier for residents of New York City public housing. A package of indoor and outdoor posters informed people of the new policy and encouraged them to use the new infrastructure.
The project aims to increase the number of beneficiaries who “assign a Ticket” with an
Employment Network (EN) or VR agency. The assignment of a Ticket constitutes an agreement between the beneficiary and a service provider of their choice for employment support services.
An intermediate goal of the project is an increase in initial calls to the TTW Help Line.
Tax amnesties, a limited-time opportunity for a specified group of taxpayers to pay a defined amount of tax liabilities, are broadly used across countries because they generate short-term revenue gains. However, evidence suggest that tax amnesties fail to have long-term effects, and in some cases, they generate negative effects on compliance. With the goal of evaluating the impact of tax amnesties, this experiment relies on the behavioral principle of limited attention and redesigns the…
BI Project
Correcting Misperceptions About Trends and Norms to Address Weak Collective Action – Experimental…
Finding ways to encourage collective action in contexts where only a minority adopts the desired behaviour is central to solving many of today's global environmental problems. We study how correcting people's beliefs about social norms and behavioural trends encourages collective action in a setting where the desired behaviour is not yet prevalent. In a field experiment, we test whether low sign-up rates for a municipal recycling program in urban Peru can be increased by providing information…
In the study, the effectiveness of four reminder messages was evaluated through an online laboratory experiment involving 2,963 participants. The content of these messages was designed based on evidence from behavioural sciences, and their effect was contrasted with that of a simple, brief, and direct message (control message). The impact of the reminders was measured through four outcome variables: the action participants declared they would take after receiving the message, understanding and…