Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.

Number of BI projects:
0
Legend: Projects status
- Pre-registered project
- Completed project
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BI Project
In regions marked by fragility, conflict, and violence (FCV), entrepreneurs of small and medium-sized enterprises (SMEs) face increased risk of experiencing chronic stress and poor mentalhealth. In turn, this can lead to poor psychological outcomes, hamper their business performance,and weaken the benefits of existing financial and business assistance programs.
The World Bank’s Finance, Competitiveness, and Innovation (FCI) Global Practice, in collaboration with the
Mind, Behavior, and…
The project aims to increase the number of beneficiaries who “assign a Ticket” with an
Employment Network (EN) or VR agency. The assignment of a Ticket constitutes an agreement between the beneficiary and a service provider of their choice for employment support services.
An intermediate goal of the project is an increase in initial calls to the TTW Help Line.
BI Project
Nudging to reduce littering in waste disposal areas – A field experiment in Austria’s community…
Soiled waste disposal areas in municipal public housing buildings are not only a major nuisance for residents, but also cause high cleaning costs. The aim of the present study was to develop behavioral measures to promote cleanliness and to test them in a field experiment with about 400 waste disposal areas. The present paper compares two System-1 (large posters displaying watching eyes and a natural landscape) and two System-2 (financial information, information on normative behavior and…
This project (running from 2017-2022) led to the development of a free digital tool, allowing landholders to explore options in the regulated carbon farming market. By providing landholders access to relevant methods, carbon sequestration estimates, and a listing of possible co-benefits, the LOOC-C tool helped demystify a challenging legislative environment for a farming-friendly audience. https://looc-c.farm/
A human-centred design process was championed through the entire development process,…
In the spring of 2021, as COVID-19 vaccines became accessible to the US's general public, ideas42 and the Boston Transportation Department launched the FreeRide pilot program to encourage commuters to use transit (subway and bus) and bike share as they commute to work. The FreeRide program was designed to accomplish three main goals:
• Support small businesses and employees who have endured economic hardship during the pandemic.
• Shift employees away from single-occupancy vehicle use,…
Among the education and psychology literature
that looks at the role of beliefs and school outcomes,
Growth Mindset theory (GM) posits that by helping
students shift their theory of learning to one where
intelligence isn’t a fixed state – but rather, that it’s
malleable, and something you can improve and grow
over time – students can become self-motivated to
improve both academic effort and outcomes. Teaching
youth how to foster a GM doesn’t just offer a potential
solution at low cost…
How does the presence of consumer protection affect decisions at retirement? Oxera undertook a behavioural experiment for the UK Financial Services Compensation Scheme (FSCS) to understand the role of FSCS protection—in both how consumers select their retirement income products, and whether they choose to obtain financial advice. This revealed how people behave in a realistic environment, providing insight into actual consumer behaviour and the importance of the FSCS in their decision-making.
BI Project
Fewer dangerous situations for cyclists: how to promote safe cycling in cities in Noord-Brabant?
Five large cities in Noord-Brabant and the provincial authorities investigated how to improve cycling safety through behavioural interventions. They placed signs and markings along cycle routes in 's-Hertogenbosch, Breda, Eindhoven, Helmond and Tilburg. Half of the interventions had an effect; the number of dangerous situations decreased.
Why this experiment was conducted: redesigning road layouts is not always possible
Six locations in towns and cities in Noord-Brabant were identified as…
BETA Survey Series: Towards Net Zero – BETA will conduct a survey series to fill current information gaps and better understand barriers and enablers to making high impact household decisions that limit greenhouse gas emissions.
Overall, this research investigated how to enhance the effectiveness of multi-stakeholder collaboration in tackling climate change. By leveraging two socio-psychological theories – Self-Affirmation Theory (SAT) and Moral Foundations Theory (MFT),this study equipped facilitators with strategies to reduce identity threats, foster constructive dialogs, and ultimately contribute to the development of more effective solutions in the environmental domain.