Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.

Number of BI projects:
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Legend: Projects status
- Pre-registered project
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BI Project
More than 480 000 people in Ile de France use an inefficient woodheating device releasing high quantities of particulate matters in the environment but do not always link air pollution and woodheating.
This project aimed to inform the inhabitants about this link and encourage them to renew their ancient devices and adopt good practices around woodheating.
281 households were equiped with particulate matter sensors and the DITP compared the evolution of contamination between groups, divided in…
In a randomised trial we sent reminder letters to self-employed entrepreneurs about their upcoming VAT filing date. Previously it was not common practice for the Hungarian tax administration to send large scale reminders before the due date.
BI Project
Broader job search: How can jobseekers be encouraged to explore fields and professions with better…
Some jobseekers remain unemployed because they focus on professions and felds in which the job prospects are not favourable. What happens when they receive personalised labour market information about more promising professions and positions that match their knowledge and skills? Compared to people who do not receive that information, they are more likely to move into professions that are completely different from the profession with poor job outlooks that was their first preference.
Why this…
Not all UWV clients who receive unemployment benefit post their CVs on werk.nl. This prevents them from being found or matched for a job. Would it help to send them a reminder to their personal Work Folder as well as a text message? Yes it would: this experiment shows that five times more clients are then prompted to put their CV online, compared to clients who are not sent a reminder.
Why this experiment was conducted: missing CVs
25% of jobseekers on unemployment benefit who are asked to post…
BI Project
Energy savings achieved with energy consumption managers: what impacts does feedback have on…
A series of controlled randomised experiments was conducted to examine the savings effects for households of three types of energy consumption managers tools: an email + web application, an app installed on a smartphone or tablet and an in-home display. Energy savings could only be established for the in-home display: almost 7% on natural gas and over 2% on electricity consumption.
Why this experiment was conducted: The Netherlands' climate targets
Energy consumption by Dutch households…
The Government of Canada wants to support the transition from home heating based on fossil fuels (e.g., natural gas) to electric heat pumps. Here, we wanted to test different ways of framing the advantages of heat pumps and assess the benefit of providing a step-by-step guide to getting a heat pump.
Voting is a public good in that it benefits society and is an important part of a functioning democracy. Yet, many people fail to cast their ballot on election day because the individual benefits from voting are limited. Generally, people contribute more to public goods when their behavior is made more observable to others. However, voting is inherently private: very few people observe whether you actually show up on election day. In addition, existing channels used to encourage people to vote,…
Government agencies around the world struggle to retain frontline workers, as high job demands and low job resources contribute to persistently high rates of employee burnout. Although four decades of research have documented the predictors and potential costs of frontline worker burnout, we have limited causal evidence on strategies that reduce it. In this article, we report on a multicity field experiment (n = 536) aimed at increasing perceived social support and affirming belonging among 911…
Oxera and the Centre for Experimental Social Sciences (CESS) conducted a behavioural experiment on behalf of the Financial Conduct Authority (FCA) to identify the effectiveness of certain summary cost metrics in aiding consumer selection of income drawdown products
This study aims to:
1) Use a Discrete Choice Experiment (or DCE) to explore and estimate Canadians’ preferences for different attributes of a potential ZEV purchase or lease.
2) Use an online RCT to explore the impact of varying messengers (government vs. personal testimonial) and varying messages (about driving range vs. affordability) on individuals' intent to switch to a ZEV
3) Explore Canadians’ knowledge of ZEVs
4) Generate baseline evidence other elements of decarbonized transport not…