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This website was created by the OECD Observatory of Public Sector Innovation (OPSI), part of the OECD Public Governance Directorate (GOV).

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Behavioural tool

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This website, as well as any data and map included herein, are without prejudice to the status of or sovereignty over any territory, to the delimitation of international frontiers and boundaries and to the name of any territory, city or area.
Challenge The City of Philadelphia in Pennsylvania offers a discount to low-income senior citizens living in the municipality on their water bills. Senior water and sewer customers can apply to receive 25 percent off their payments for water in an effort to reduce the financial burden on those elderly citizens with lesser means. However, despite the fact that this would benefit the citizens in question, the City of Philadelphia noticed that many low-income seniors eligible for the discount were…
Waste management has become an issue of national concern in Bhutan; recovery and recycling are minimal, whilst landfills are overflowing. To address waste management issues, the Royal Government of Bhutan took up waste management as a flagship program under the 12th Five Year Plan which is being implemented by the National Environment Commission Secretariat (NECS), Royal Government of Bhutan. In support of the program, NECS, Thimphu Thromde (municipality) and the Gross National Happiness…
To support federal response efforts, Impact Canada is leading the implementation of the World Health Organization (WHO) Behavioural Insights (BI) Tool on COVID-19 in the Canadian context. This work is being led in collaboration with the Public Opinion Research Team within the Privy Council Office’s (PCO) Communications and Consultation Secretariat, which supports the Prime Minister’s Office in coordinating government communications in accordance with key priorities. Insights garnered will…
The study investigates minimum requirements and options for standardisation of energy offers and bills that ensure increased clarity and comparability, and puts forward better alternative “bill designs”. The study also examines the main factors discouraging energy consumers from switching, with a focus on the impact of exit fees in this decision. Finally, price comparison tools (PCTs) in the energy sector are examined and (independent) verification schemes for such tools are identified.
How to increase diversity in the police is an unanswered question that has received significant political and media attention. One area of intervention is the recruitment process itself. This study reports the results of a randomized controlled trial (RCT) in a police force that was experiencing a disproportionate drop in minority applicants during one particular test. Drawing on insights from the literatures on stereotype threat, belonging uncertainty and values affirmation exercises, we…
The Ministry of Finance of the Republic of Latvia collaborated with the World Bank on a holistic review of the country's tax system, an input to the design of a new, improved tax strategy. The State Revenue Service (SRS), Latvia's tax authority, worked with the Mind, Behavior, and Development (eMBeD) Unit at the World Bank to pilot a field experiment to increase tax compliance. The experiment involved sending preemptive, behaviorally-informed email messages to taxpayers with a share of income…
Contact-tracing mobile phone apps have the potential to play a role in controlling the spread of COVID-19, but their success hinges on widespread uptake by the public. We report a study that behaviourally pre-tested COVID Tracker, Ireland’s contact-tracing app, prior to its launch with a large sample of smartphone users. The study was funded by the Department of Health and run in co-operation with the app’s developers, NearForm. Participants were randomised to receive different versions of a…
Challenge Tax delinquencies are a major problem for most tax administrations in the world. In Colombia, the National Accountant Office estimated the total outstanding debt to the National Tax Agency at $2.5 billion, which represents about 20 percent of estimated total tax evasion in 2014. Finding ways to reduce tax delinquencies is critical for both fiscal and equity considerations. A previous study compared messages about due liabilities delivered through three channels (letter, email, or…