In 2023 the Department of Climate Change, Energy, the Environment and Water (DCCEEW) partnered with the Commonwealth Scientific and Industrial Research Organisation (CSIRO) to expand on a 2020 survey undertaken by CSIRO that explored Australian attitudes to specific elements of the energy transition (with an emphasis on solar farms). For example, the perceptions of risks and benefits. This project has now expanded to further examine Australians’ acceptance (commonly referred to as ‘social…
Behavioural Insights Projects
Discover projects applying behavioural science to policy from around the world. Add your own projects, whether completed or still ongoing, to contribute knowledge on BI applications across different countries, policy areas, and topics of interest.
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Encouraging a more circular economy to lessen the impacts of climate change will require behavioural changes from Canadians. In partnership with Environment and Climate Change Canada (ECCC), we have launched a program of research to help meet some of Canada’s recycling targets—90% collection rate for plastic beverage containers, and these containers to have 50% recycled plastic content by 2030. This research will use insights and approaches from behavioural science to understand and increase…
The Ministry of Finance of the Republic of Latvia collaborated with the World Bank on a holistic review of the country's tax system, an input to the design of a new, improved tax strategy. The State Revenue Service (SRS), Latvia's tax authority, worked with the Mind, Behavior, and Development (eMBeD) Unit at the World Bank to pilot a field experiment to increase tax compliance. The experiment involved sending preemptive, behaviorally-informed email messages to taxpayers with a share of income…
BI Project
Website Verbeterjehuis.nl helps homeowners choose the right sustainability measures: which…
This online experiment tested various ways in which sustainability measures for homeowners are presented on the website verbeterjehuis.nl, ‘improve your home’. The variant emphasising that the sustainability measures are 'recommended for your personal situation' proved to be most effective. This addition acts as an incentive to homeowners to install roof insulation or adopt other sustainability measures.
Why this experiment was conducted: verbeterjehuis.nl website optimisation
Homeowners…
In Germany there are significant gaps in measles vaccination which lead to repeated outbreaks of the disease. Vaccinations do more than just protect the recipient against infection. They also protect people who cannot be vaccinated, for example infants or people with certain chronic illnesses. However, many adults do not know that they are not completely vaccinated against measles. In order to close this information and vaccination gap, wirksam regieren compared various possible ways to provide…
BI Project
Comparing the impact of positive, negative, and graded sustainability labels on purchase decisions
An online experiment with EU consumers was run to assess the relative effectiveness of three sustainability labelling approaches: (1) positive labels - only identifying products with the best sustainability performance, (2) negative labels - only identifying products with the worst sustainability performance, and (3) graded labels - conveying the relative sustainability of all products. Results suggest that graded labels are the most effective to steer consumer toward more sustainable purchase…
Challenge
Research suggests that some students—including low-income, underrepresented minority, and first generation students—avoid applying for financial aid due to a combination of psychological reasons. Some are overwhelmed by the complexity of the process, while others worry they’ll feel out of place in college or be stigmatized for their socio-economic background. These psychological factors can cause students to avoid applying for aid, or fail to complete their financial aid…
The Program of Applied Research on Climate Action in Canada (PARCA Canada) combines behavioural science (BeSci) insights and methods with robust policy analysis to promote climate action. One of the main areas of focus involves the launch of a longitudinal survey that will, over time, collect data on research questions of interest to the promotion of climate action in Canada (e.g. transportation, home energy use, waste management, engagement with nature, preparedness for extreme weather,…
In partnership with Environment and Climate Change Canada (ECCC) and Natural Resources Canada (NRCan), the Impact and Innovation Unit (IIU) has launched a multi-year program of research on climate change. The Program of Applied Research on Climate Action in Canada (PARCA Canada) combines behavioural science (BeSci) insights and methods with robust policy analysis to promote climate action. One of the main areas of focus involves the launch of a longitudinal survey that will, over time, collect…
BI Project
Full price information for consumers: What effect does the way prices are displayed have on online…
The Netherlands Authority for Consumers & Markets (ACM) conducted an experiment to investigate the effect of incomplete prices when booking a holiday home. Websites that display incomplete prices cause greater uncertainty, make choosing more difficult, undermine trust and give the feeling of deception compared to websites displaying transparent prices.
Why this experiment was conducted: unclear picture of actual costs
In 2021, the ACM conducted a study into effective transparency. The aim was…